Recovirng from Google SEO Penalties

For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result, many websites are being penalized for violating Google’s guidelines. 

SEO

If your website has been penalized by Google, it is incredibly important that the issue is corrected. Once you’re hit with a penalty, your website will first lose visibility on Google, then traffic, and then conversions. And that's bad for business. After all, what good is a website if nobody can find you? 

Fortunately, there are steps you can take to recover from penalties. Although it can sometimes take a few weeks (even months, in some cases) to see any type of improvement, the sooner that you get started the sooner you can get back to where you used to be—hopefully in the good graces of Google.

1. Get organized It is useless to make hasty decisions that will only worsen your situation. Prepare a plan of actions that will allow you to effectively target the problem and at the same time, do a complete cleaning of your portfolio links.

2. Structure your reasoning  The next step in legitimizing your links is to get a full picture of all the links that currently point to your domain. There are many tools to choose from for discovering links. You can use Google’s own Webmaster tools, or third party tools like Majestic SEO or Cognitive SEO.

3. Link classification This is the process of assessing links to see if they’re either natural, suspicious or unnatural. All natural links can be kept, unnatural ones deleted and suspicious ones changed to no-follow links, so that they don’t pass PageRank.

Local SEO

4. Submitting a disavow request You might not be able to change or remove some links, for various reasons. Perhaps because you can’t get in touch with the webmaster in question, or perhaps because the site is now defunct. Luckily, you can use Google’s disavow tool, which lets you mark links that you’d like Google to ignore when assessing all your site’s backlinks. Simply add all the links you want disavowed to a .txt file and upload it via your webmaster tools.

As you can see if your website is penalized by google you have remedies you can take to get back on track.
Other search engines have different rules for what is considered spammy or penalizable. Make sure you periodically check the different search engines for website penalties.

If you are intrested in hiring a professional website management company contact Results Business Marketing.

Results Business Marketing
Saint Paul, Minneapolis Mn
612-615-8196
www.resultsbusinessmarketing.com 

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SEO Stats-Facts 2015

Search is the #1 driver of traffic to content sites, beating social media by more than 300%. – Outbrain

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. – Search Engine Journal 

Local SEO

On average, we conduct 12 billion searches per month in the United States. – Comscore

The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. – QuickSprout

60% of all organic clicks go to the organic top 3 search results. – Business2Community

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. – Search Engine Watch

70-80% of users ignore the paid ads, and only focus on the organic results. – Search Engine Land

1. Combining SEO with content marketing.

Combining SEO with content marketing is key in 2015, and likely beyond. While original content is a primary influencer of search visibility, SEO improves the reach of your content with extensively researched keywords, Meta tags, and penalty recovery.

2. Mobile-optimized sites.
In 2015, sites not optimized for mobile will struggle to achieve or maintain search visibility. Google, Yahoo, and Bing now give priority to mobile-friendlysites, while sites that aren’t optimized may experience a negative impact in their rankings.

3. Evolving keyword strategies.
A big trend in 2015 is focusing on the user’s intent behind the search and optimizing accordingly. For example, 56 percent of mobile searches are from users seeking local information, like business hours, directions, and a physical address.

4. The rise of Yahoo, Bing, and others.
In 2015, smart companies will think beyond Google, as Yahoo, Bing, and other search engines become increasingly relevant. Safari’s deal with Google ends in 2015, and both Yahoo and Bing are vying to become the new default search engine for the browser.

It’s true that Google is most popular search engine with 67% of the market, but Bing has a significant 20% of the search market, and Yahoo! has another 13%.

SEO Trends

How to Rank Higher in Yahoo! and Bing Specifically:

The first step towards SEO for Bing and Yahoo! is to make sure that your website is submitted to Bing’s search engine Webmaster Tools. You have no chance if Bing isn’t even aware that your website exists.

Bing is a little bit different than Google when it comes to keywords. Bing needs specific keywords that clearly identify your website’s purpose and market, whereas Google is more advanced in reading your content to realize what you’re trying to say when using new and fresh ways of getting your message across.

Bing is very open about the fact that your social media usage and networking will help your website ranking quite a lot. The more social you are the better! Google has not admitted to this for all social media sites

Be sure to add relevant title tags to each of your website pages as this will helpyour Bing ranking. You may also add tags to your images to describe to Bing and Google exactly what it is that they are seeing.

While the age of your domain has less of an impact to Google, Bing considers websites that have been around longer to have a higher authority than newer sites.

It is very important for your website to be mobile friendly these days. While Google has gone as far to say that your mobile-friendly website will be favored above any unresponsive websites in mobile search as of April 21, 2015, Bing has also begun making it easier for searchers by stating whether a site is mobile-friendly right on the SERP before users click (or tap!) on the link.

We suggest that you make Google’s rule your main priority while throwing in clear key words throughout your content for Bing. Make sure that you’re on Bing’s maps. Many of Bing’s algorithms are similar to Google’s because they work. So focusing on those rules will help for both search engines!

Don't have time to focus on SEO for your business? Contact a professional local SEO companies like Results Business Marketing. Over 10 years experience getting websites noticed in search engine results pages. 

Results Business Marketing

Saint Paul, Minneapolis Mn

Contact Us Today: 612-615-8196 

www.resultsbusinessmarketing.com

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Local SEO for Plumbers

The Yellow Pages Are Like Rotary Telephones: Yesterday.  SEO is today. Local SEO is more important than ever

Local SEO

The Internet & search engines are central to the continuing growth and sustainability of all business. It used to be that the first place your prospect looked when they needed a plumber was the Yellow Pages. In today’s world, very few people still use the printed Yellow Pages. More to the point, the new generation has never even used the Yellow Pages and only knows the Internet as the way to search for local businesses.

SEO can prove to be a cost effective way to market their services across masses. SEO services for plumbers not only aims at getting top ranks for keywords such as “Plumbers in Saint Paul” or “Plumbing Contractors in Stillwater” but also improves overall visibility of business through a number of third party references over the web.

As plumbing is a localized business it is advised to target location specific keywords which can generate high web traffic. As a part of SEO process, the first step is to get listed on top local business directories under category of Plumbers or Plumbing (whichever is available) Some of the local business listing directories ask for phone or postcard verification, which is a must to make your listing live. Once you are live on prominent local business directories, the next step is to keep your website updated with latest information, industry news, local events etc. This is a great place to start but not by any means the end.

With there being so many plumbers and plumbing companies all trying to attract new clients who are looking for a professional and reliable company to help, it is really important that plumbers and plumbing companies looking to promote themselves online use an SEO company who are experts in local SEO

3 Musts for local SEO

Content: Keeping Today’s Search Engines Happy
Search engines are focusing more than ever on semantic search — conversational or natural search results that match the way people talk.

Social: Driving Traffic from Social Media and Boosting Your Social Signal
Social authority is one of the important ingredients in the Hummingbird algorithm. The more people are talking about your business, the higher your credibility  and visibility to search engines and increasing your ranking in search engine results pages.


Analytics: Driving Return on Investment
 As every marketer knows, an effective campaign is practically useless when you don’t know why it was effective. Detailed analytics are a must for any SEO strategy today — you need to know where your visitors come from, what they do on your site, and how you can best follow up to convert them into customers.

SEO for businesses that are more likely to operate in a local environment are going to benefit from effective local SEO. Hire a professional firm like Results Business Marketing a firm that works with local businesses everyday.

Results Business Marketing

Affordable Business Marketing

Saint Paul, Mn. 55128

612-327-5756

www.resultsbusinessmarketing.com

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Honest SEO Practices

Creating SEO optimized content is really hard work if you don’t understand the criteria used by Google when it comes to SEO content. It can drive you crazy. Creating dozens of fresh blog pages and producing fresh content but you are still not dominating Google SERP’s.

Local SEO

Patience and consistency are key in properly dominating Google SERP’s. There are a lot of programs, and if you use Word Press plug in’s that claim by purchasing them you can automate your SEO and be the top dog on all major search engines.

Don’t be fooled it is not easy and it takes hard work. Google has over 230 formulas that are built into their search ranking algorithms.If you think there is a shortcut you have to understand that Google, Yahoo, Bing employee very smart people that know there are people out there trying to game their system. It would be worth millions if you could come up with an electronic system that would automate SEO for the long term. Mind you there are systems out there and they probably do work....for the short term. Once it is discovered you are utilizing these systems you face penalties that will stop yu in your tracks and you will have to pay someone a pile of money to get those penalties reversed.

Ironically the same folks selling automated systems also sell penalty reversal systems funny eh?

Like any venture in life if you take an honest slow and steady approach you will be rewarded with long term

results. 

Are you optimized for mobile? currently 67% of search is mobile. Search Engines are always adjusting their systems to respond to how the public is utilizing search, mobile is the latest significant change the search engine companies are responding to.

Local SEO Services

Are the images on your website tagged with keywords that relate to your website content?. Contrary to some teachings images tagged properly will still play a role in search engine results. If you can imagine your website as a blanket and you hold that blanket up to the light where you see pattern is where you would have content. Where you see holes and light is where your images are with no tags. an untagged image is a missed opportunity for a search engine spider to categorize your site related to your content.

Don't keyword overstuff. Don’t create SEO Optimized content by only repeating your target keywords every where on the post. Keep in mind to focus on delivering value to your reader. If they like your post, the will more likely share it to wider audience. Google is clever enough to rank higher – or ban – your websiteif you are perceived to be keyword stuffing. In the old days webmasters used to add dozens of relevant keywords to their sites and then mask them by making the text the same color as the site background, making them invisible toy the viewer but read by search engine spiders. This is easily detected now and you will be penalized.

These are just a few things to consider when working on your site and making it search engine friendly. If you are in need of help optimizing your website contact a professional SEO firm like Results Business Marketing. You can save time and headaches by hiring a professional Search Engine Marketing Company.

Results Business Marketing

Minneapolis Saint Paul, Mn.

612-615-8196

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Americans spend nearly a quarter of their online time on social networks and blogs

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Social Media Marketing

Social media is a term that most younger small business owners have grown up with. However there are  a lot of business owners that are still getting  used to the new electronic marketing themes  being discussed everyday.  Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media.

Your customers are already using it.

According to a 2011 report published by Nielson, Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.

A short list of top social media sites that can get your business free publicity and marketing advantages are more common everyday names but I will make a list of several just to get you thinking about using social media to boost your seo.

·        

•  Facebook, not just for political commentary and pic’s of your dinner. Organic and paid opportunities can get your business in front of potential customers.

• Twitter is a micro blogging platform. It is easy to use and like facebook offers organic and paid seo opportunities. Getting your tweets shared is a great seo boost.

•  Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication

•  Pintrest thru this site you share blogs and share images from your blogs and business information.

•   Google+ this is googles social media experiment. It seems many rumors have this outlet being broken into several new categories and dismantled from it’s current status.

social media seo

There are many many more but these are probably the most common social media outlets for good seo juice. You could spend hours and hours on some of these sites, your most likely going to pick a couple that fit your needs and time availability. I would rather focus a quality effort on one or two sites than spread a half baked effort across many sites.

From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company -- whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence. 

All marketing activity needs to be tailored to reflect a business’ target audience. It also needs to be able to show return on investment. By using social media as a key part of any marketing campaigns, businesses are able to reach its key target audiences more easily and can convey its messages in a format that suits the audience.

If you are in need of a social media consultation or seo services contact Results Business Marketing a Minneapolis SEO Company 

Results Business Marketing

St Paul, Mn. 55115

612-615-8196

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