Search is the #1 driver of traffic to content sites, beating
social media by more than 300%. – Outbrain
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. – Search Engine Journal
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| Local SEO |
On average, we conduct 12 billion searches per month in the
United States. – Comscore
The average content length for a web page that ranks in the
top 10 results for any keyword on Google has at least 2,000 words. The higher
up you go on the search listings page, the more content each web page has. –
QuickSprout
60% of all organic clicks go to the organic top 3 search
results. – Business2Community
50% of all mobile searches are conducted in hopes of finding
local results, and 61% of those searches result in a purchase. – Search Engine
Watch
70-80% of users ignore the paid ads, and only focus on the
organic results. – Search Engine Land
Combining SEO with content marketing is key in 2015, and likely beyond. While
original content is a primary influencer of search visibility, SEO improves the
reach of your content with extensively researched keywords, Meta tags, and
penalty recovery.
2. Mobile-optimized sites.
In 2015, sites not optimized for mobile will struggle to achieve or maintain search visibility. Google, Yahoo, and Bing now give priority to mobile-friendlysites, while sites that aren’t optimized may experience a negative impact in their rankings.
In 2015, sites not optimized for mobile will struggle to achieve or maintain search visibility. Google, Yahoo, and Bing now give priority to mobile-friendlysites, while sites that aren’t optimized may experience a negative impact in their rankings.
3. Evolving keyword strategies.
A big trend in 2015 is focusing on the user’s intent behind the search and optimizing accordingly. For example, 56 percent of mobile searches are from users seeking local information, like business hours, directions, and a physical address.
A big trend in 2015 is focusing on the user’s intent behind the search and optimizing accordingly. For example, 56 percent of mobile searches are from users seeking local information, like business hours, directions, and a physical address.
4. The rise of Yahoo, Bing, and
others.
In 2015, smart companies will think beyond Google, as Yahoo, Bing, and other search engines become increasingly relevant. Safari’s deal with Google ends in 2015, and both Yahoo and Bing are vying to become the new default search engine for the browser.
In 2015, smart companies will think beyond Google, as Yahoo, Bing, and other search engines become increasingly relevant. Safari’s deal with Google ends in 2015, and both Yahoo and Bing are vying to become the new default search engine for the browser.
It’s true that Google is most popular search engine with 67%
of the market, but Bing has a significant 20% of the search market, and Yahoo! has another 13%.
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| SEO Trends |
The first step towards SEO for Bing
and Yahoo! is to make sure that your website is submitted to
Bing’s search engine Webmaster Tools. You have no chance if Bing isn’t even
aware that your website exists.
Bing is a little bit different than Google when it comes to keywords. Bing
needs specific keywords that clearly identify your website’s purpose and
market, whereas Google is more advanced in reading your content to realize what
you’re trying to say when using new and fresh ways of getting your message
across.
Bing is very open about the fact that your social media
usage and networking will help your website ranking quite a lot. The more
social you are the better! Google has not admitted to this for all social media
sites
Be sure to add relevant title tags to each of your website pages as this will helpyour Bing ranking. You may also add tags to your images to describe to Bing and Google exactly
what it is that they are seeing.
While the age of your domain has less of an impact to Google, Bing considers
websites that have been around longer to have a higher authority than newer
sites.
It is very important for your website to be mobile friendly
these days. While Google has gone as far to say that your mobile-friendly website
will be favored above any unresponsive websites in mobile search as of April 21, 2015, Bing has also begun making it easier for
searchers by stating whether a site is mobile-friendly right on the SERP before
users click (or tap!) on the link.
We suggest that you make Google’s rule your main priority
while throwing in clear key words throughout your content for Bing. Make sure
that you’re on Bing’s maps. Many of Bing’s algorithms are similar to Google’s
because they work. So focusing on those rules will help for both search
engines!
Don't have time to focus on SEO for your business? Contact a professional local SEO companies like Results Business Marketing. Over 10 years experience getting websites noticed in search engine results pages.
Results Business Marketing
Saint Paul, Minneapolis Mn
Contact Us Today: 612-615-8196
www.resultsbusinessmarketing.com
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