Recovirng from Google SEO Penalties

For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result, many websites are being penalized for violating Google’s guidelines. 

SEO

If your website has been penalized by Google, it is incredibly important that the issue is corrected. Once you’re hit with a penalty, your website will first lose visibility on Google, then traffic, and then conversions. And that's bad for business. After all, what good is a website if nobody can find you? 

Fortunately, there are steps you can take to recover from penalties. Although it can sometimes take a few weeks (even months, in some cases) to see any type of improvement, the sooner that you get started the sooner you can get back to where you used to be—hopefully in the good graces of Google.

1. Get organized It is useless to make hasty decisions that will only worsen your situation. Prepare a plan of actions that will allow you to effectively target the problem and at the same time, do a complete cleaning of your portfolio links.

2. Structure your reasoning  The next step in legitimizing your links is to get a full picture of all the links that currently point to your domain. There are many tools to choose from for discovering links. You can use Google’s own Webmaster tools, or third party tools like Majestic SEO or Cognitive SEO.

3. Link classification This is the process of assessing links to see if they’re either natural, suspicious or unnatural. All natural links can be kept, unnatural ones deleted and suspicious ones changed to no-follow links, so that they don’t pass PageRank.

Local SEO

4. Submitting a disavow request You might not be able to change or remove some links, for various reasons. Perhaps because you can’t get in touch with the webmaster in question, or perhaps because the site is now defunct. Luckily, you can use Google’s disavow tool, which lets you mark links that you’d like Google to ignore when assessing all your site’s backlinks. Simply add all the links you want disavowed to a .txt file and upload it via your webmaster tools.

As you can see if your website is penalized by google you have remedies you can take to get back on track.
Other search engines have different rules for what is considered spammy or penalizable. Make sure you periodically check the different search engines for website penalties.

If you are intrested in hiring a professional website management company contact Results Business Marketing.

Results Business Marketing
Saint Paul, Minneapolis Mn
612-615-8196
www.resultsbusinessmarketing.com 

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