Local SEO can have a high return on investment compared to other marketing investments when utilized correctly. A survey done recently found 54 percent of marketers surveyed said local SEO positively impacted their businesses.
Businesses that hire local SEO agencies see a return in the form of in-store sales.
There are many factors that go into local SEO rankings, including directory citations, on-page signals, on-page optimization and local reviews. Businesses looking to make an impact should start their local SEO strategy in directory syndication and search engine listing management.
In the end hiring an experienced firm to help shape your seo efforts can speed things along considerably.
SEARCH ENGINE LISTINGS
The three biggest search engines — Google, Yahoo! and Bing — all have their own, unique local listing opportunity for businesses. Claiming a listing on each of these sites can improve local visibility for businesses when users conduct local searches.
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