While it's possible to achieve some success using just Google Places and other platforms to market a local business, it's not possible to capture all the Web has to offer.
Your website is the only web property you will fully control. You have the freedom to track and measure anything you want, and the freedom to use your website to accomplish any business objective.
Combine Keyword And Market Research for Best Minneapolis SEO
There's nothing more tragic nor costly than targeting the wrong keywords and trying to appeal to demographics that don't need your services/products.
To run a successful local Internet marketing campaign, you cannot just rely on quantitative data (keywords), you need to conduct qualitative market research. This is very important as it will reduce your risks, as well as acquisition costs if done right.
Let's start with keyword research.
Getting local keyword data has always been a challenge. Google's recent decision to withhold organic keyword data hasn't made it any easier. However, Google itself has provided us with tools to get relatively reliable keyword data for any local search campaign.
Coupled with data from SEOBook Keyword Tool, Ubersuggest, and Bing's Keyword Tool, you will have plenty of data to work with.
Content And Site ArchitectureLargely, your content will depend on your business objectives, brand and the results of your keyword research. The time of local brochure type sites has long passed, at least for businesses that are serious about local Internet marketing.
Local websites are no different from corporate websites when it comes to technical aspects of SEO. Performance and crawlability are very important, as well as proper optimization of titles, headings, body text etc.
In Conclusion It of course is not easy to compete with the big dogs but it can be done!!
If you want to tackle this on your own go for it. If you recognized the importance of a quality professional relationship with a professional Minneapolis SEO Company, contact me at SEO Martian we can take our experience and make it happen for your business.
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