The Yellow Pages Are Like Rotary Telephones: Yesterday. SEO is today. Local SEO is more important than ever
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| Local SEO |
The Internet & search engines are central to the continuing growth and sustainability of all business.
It used to be that the first place your prospect looked when they needed a plumber
was the Yellow Pages. In today’s world, very few people still use the printed
Yellow Pages. More to the point, the new generation has never even used the
Yellow Pages and only knows the Internet as the way to search for local
businesses.
SEO can prove to be a cost effective way to market their
services across masses. SEO services for plumbers not only aims at getting top
ranks for keywords such as “Plumbers in Saint Paul” or “Plumbing Contractors in
Stillwater” but also improves overall visibility of business through a number
of third party references over the web.
As plumbing is a localized business it is advised to target
location specific keywords which can generate high web traffic. As a part of
SEO process, the first step is to get listed on top local business directories
under category of Plumbers or Plumbing (whichever is available) Some of the
local business listing directories ask for phone or postcard verification,
which is a must to make your listing live. Once you are live on prominent local
business directories, the next step is to keep your website updated with latest
information, industry news, local events etc. This is a great place to start
but not by any means the end.
With there being so many plumbers and plumbing companies all
trying to attract new clients who are looking for a professional and
reliable company to help, it is really important that plumbers and
plumbing companies looking to promote themselves online use an SEO company who
are experts in local SEO
3 Musts for local SEO
Content: Keeping Today’s Search Engines HappySearch engines are focusing more than ever on semantic search — conversational or natural search results that match the way people talk.
Social: Driving Traffic from Social Media and Boosting Your Social Signal
Social authority is one of the important ingredients in the Hummingbird algorithm. The more people are talking about your business, the higher your credibility and visibility to search engines and increasing your ranking in search engine results pages.
Analytics: Driving Return on Investment
As every marketer knows, an effective campaign is practically useless when you don’t know why it was effective. Detailed analytics are a must for any SEO strategy today — you need to know where your visitors come from, what they do on your site, and how you can best follow up to convert them into customers.
SEO for businesses that are more
likely to operate in a local environment are going to benefit from effective
local SEO. Hire a professional firm like Results Business Marketing a firm that
works with local businesses everyday.
Results Business Marketing
Affordable Business Marketing
Saint Paul, Mn. 55128
612-327-5756
www.resultsbusinessmarketing.com
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