SEO Is Like a Dam – Open Flood Gates & Traffic Just Keeps Flowing
No matter what niche you are involved in, there are ‘evergreen’
search phrases with the potential to drive a large amount of traffic to
your website for years. And this traffic is free! It will continue
without any dent in your ongoing or proposed marketing budget.
But optimizing just one page on your website will only deliver one extra traffic stream. What if you opened the flood gates?
Keyword research will reveal that many searches are carried out on
business related and highly relevant ‘non-brand’ generic keywords. These
are used by people who have never even heard about you, but are focused
on their needs and problems, actively seeking out solutions. That’s the
‘water’ behind the ‘dam’ that you can tap into through SEO.
Elements other than SEO are important. You should use SEO as a way to convert and engage your visitors. Knowing the intent behind keywords that lead visitors to an individual page on your site will be valuable for your Web designer.
You may get everything else right. Your inbound marketing strategy
may cover all the bases – heavy SEO, social search,
local SEO, mobile
optimization – and may integrate nicely with other parts of your offline
and digital marketing. But without diligent keyword research underlying
it all, you’re only building a superstructure upon quicksand. That’s
just not smart or effective.

When you know what savvy searchers are looking for, identify the
exact keywords and combinations they use, and map them to individual
pages on your website, it will make the difference between a 1% and a
20% conversion rate.
Do you think it’s quick and easy work to do this for each page? Absolutely not!
Optimizing your site for each of them is
important. The text on your site, the visual appearance, the products
and services you present to them – all need to fit into the concept of
an “ideal solution” that your visitor has in his or her mind.
SEO Martian
SEM | SEO | Search Engine Marketing | Search Engine Optimization
1-888-861-6330