SEO | SEM | Internet Marketing | Website Promotion

 SEO | SEM |Internet Marketing

The advice in this section is more strategic in nature. These SEO tips are still very actionable, but they also adopt a more holistic approach than some of the others.

Use Competitive Analysis To Generate New Strategic Ideas & Emulate The Success Of Others

Let's consider some good old fashioned competitor analysis. I’m not particularly talking just for SEO, I’m talking all areas of your internet marketing strategy. I’ve noticed many SEO’s who discount competitive analysis as simply “copying your competitors,” but I’m not recommending you should be doing that. However, you should definitely know what it is they are doing well (and not so well) to incorporate it into your strategy if it works.

A few tools I like to use to see what competitors are up to: 

Ahrefs: Currently my backlink analysis tool of choice, clearly this will give you information about sites which are linking back to your competitors.

But what strategies are they employing to gain these links?
Are they creating comprehensive resource posts on their own sites? Are they using guest posts? Are they buying links?

SEMrush: One of the best overall SEO competitor analysis tools available for unearthing your competitor’s popular keywords, organic vs. paid traffic and suggesting even more competitors you may want to investigate.

SEO Martian
St Paul, Mn.
SEO | SEM | Internet Marketing | Search Engine Optimization | Search Engine Marketing
1-888-861-6330