Your SEO efforts should be bringing more happy visitors to your website
Anyone with online business interests, especially small to medium enterprises, will likely be aware that Google is continually updating their SEO algorithms to improve the quality of their search results.
SEO, as a result, has become a bit of a dirty word with many webmasters shying away from it entirely for fear of being slapped with a penalty and losing valuable organic traffic. But that doesn't have to be the case.
Entrepreneurs can still create a high-quality user experience on their site using ethical SEO strategies, while avoiding practices that may end up doing more harm than good.
In SEO terms, the happier people are with your site, the more likely it is that Google will give your page rankings a boost, and the more traffic you'll get.
There are a number of algorithmic updates tasked with measuring the user experience directly. A good example is the page layout algorithm that penalizes sites with too many ads above the fold.
It makes sense to enforce a limit on the amount of advertising that can be crammed into the top of a page because otherwise visitors end up having to search for the content they want, which can be infuriating.
Many businesses are not reaching their full potential because of unnecessary technical issues that they may not even be aware of -- even if Google is.
Even seemingly small technical issues can lead to large losses in traffic. Many smaller sites tend to have bad performance, leading to slow server response times and page load times. In addition, many business owners don't have sufficient technical understanding to ensure that their sites return the correct server response codes.
Make sure you understand your web platform and that Google is crawling and indexing it correctly.
Generate only original, quality content. It is far better to have one great article that gets to the top of the search results in its particular niche than to waste time generating tens or hundreds of mediocre articles.
SEO Martian
Minneapolis SEO | Minneapolis SEO Company | SEO Services | Search Engine Marketing
1-888-861-6330
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