Utilizing video to boost your SEO ranking is nothing new, however it has become easier to manage even if you are not Steven Spielberg or my personal favorite Ron Howard.
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| you tube seo |
In 2006 Google purchased YouTube it has made this one of
their signature avenues to generate traffic and thus revenue for the search
giant. Depending on when you read this or to whom you listen to YouTube is the
2nd largest search engine operating today. Facebook is a close 3rd. Some say these 2 swap that position depending on the metrics used to
measure the statistics, but for our piece today we will stick to the known current
information that places YouTube 2nd.
When performing a search for plumbers in your area, you
will get the local section or what used to be known as Google Maps first then a
listing of Search Results. Within those results you will notice video links.
They are there because smart marketers utilize video as part of a business
Search Engine Marketing and Optimization strategy.
There are no guarantees that if you make a video it will
show up on the Search engine results pages but there are some things you can do
to increase your odds.
First off making a video doesn’t mean you have to hire a
camera, lighting and script writing crew. These can be made very simply with a
video camera or even and Phone. I phones and Androids have excellent cameras.
This type of video would be a testimonial of a current client or informational
video touting your skills or expertise. Very simple and they don’t have to be
long or pretty just good content related to your business.
Another method is to use the basic video editor that comes
with PC’s or Mac’s. You can utilize images and text to tell your story no on
camera talent needed just quality images (that can be shot yourself or
scrounged from the internet) and some text that describes your story. Again
they don’t have to be long industry studies say 30-60 seconds max is good
enough. Longer doesn’t mean you will get more SEO bang it just means you spent
more time creating it.
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| Animated Video SEO |
I like using services like POW TOONS this service has
several packages from free to expensive depending on how many videos you are
looking to create. If you are a business owner creating 1 video per week can
easily be done with the free version. A couple others are, Animoto, Kizoa, GoAnimate
and many more.
There is a benefit to utilizing these services. They typically
have templates that help you build your video. They have stock music to add to
your video and you can publish the completed project to different channels like
YouTube, Vimeo, etc. or take an embed code and place it directly onto your
website.
Once you get your video created here are some tips to give
you an edge with the SEO portion of the project. It’s all about exposure
whether it’s in Google Search or if someone is searching on YouTube for your
industry or keywords.
Title of the video – Use
Keywords
1. A Video title is the name of your video so
searchers know what is inside your video, having a title which perfectly matches
your video content will be friendly to potential viewers and also to YouTube
algorithm for SEO.
2. Description of video
Write a description about your video content, the first 2-3 lines matter
a lot to achieve ranking in search engine results pages. Give a short description
in 2-3 line which cover the theme of your video and what is going to be inside
the video.
3. Naming your video file before uploading it.
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| SEO Services |
You have created and edited your video and it is ready to upload on YouTube,
but you downloaded your video file as mov001.avi or random_name.mp4, make sure you
rename your video as your_keyword.mp4.
Naming your video file as your focused keyword actually tells the search engine
what will be inside your video. This is the file name which tells search
algorithm that what your video is about .
4. Tagging & Keyword research for YouTube
video.
YouTube gives you a lot of control over the titles, keywords and tags
that will help make your video have the best chance to go viral. Utilizing
tools such as Google Display Planner tool, and Google Keyword Search can help
you define which keywords you want to add to your video descriptions. This is a
very important step in the SEO process for video’s. Most folks just post a
video and hope someone sees it. If you take the time to do it right you can get
traffic and traction out of your video posts.
If
you would like to utilize video marketing in your SEO, SEM toolkit but do not
have the time? Contact a Professional SEO marketing company like Results Business Marketing.
Getting companies like your results fast. SEO and Video Marketing services.
Results Business Marketing
St. Paul, Mpls. SEO
612-615-8196
www.resultsbusinessmarketing.com
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