Keywords, how valuable are they for SEO?

Keyword Research

Keywords help search engines like Google, Bing, Yahoo and more determine what your website and website content is all about. Identification of a  websites content is important for SEO. When a search engine spider crawls your website and determines where you are going to end up in search engine results keywords will help get  you there.

If you are not landing on page 1 of search results it may be  because you are using the wrong keywords.

Have you done your keyword research? Have you checked out the competition. More than likely you are not the only business or person online that is trying to get their website recognized for a particular product or service. Whether you are a plumber, lawyer, or mechanical engineer company you are up against many other websites that are all trying to land  on page 1 of Google, Bing or Yahoo. Examining your competitions website page titles keywords image tags etc. can help you identify the key words and key word phrases necessary to outrank your competition.

There has been shifts in how search  engines look at keywords on website pages. For instance there are single keywords and long string keywords. Search engine algorithms treat each of these with different ranking factors. Let's have a look at what defines a keyword and a long string keyword.

Keywords and SEO

Keywords: Search engines can't think for themselves. They rank you for the choice of your own internet keywords. You are the one who decides which one is the most suitable keyword for that particular web page. They take you for your "word" and place you in the results for that particular internet keyword. You have to be very cautious about the choice of your keywords or keyword phrases.
If you are a plumber your keywords may be Plumber, Plumbers, Local Plumber etc. This is a great start to guide search engines to understand what your website and it's content represent.

You can expand on those into what we call long string keywords which is a string of words that also describe your website content it's location and particular products and services. Thismay include words like Plumbers in Des Moines IA, Local Des Moines IA Plumbers, Professional Plumbing Companies in Des Moines Ia. All of these types of combinations will have an impact on how you come up in search engine results.

It really comes down to how people are searching for you some may have the subject then the location some location then the subject. This definitely has an impact on your search engine results. Also abbreviations like Plumbers in IA will have another search result. It is important to try and maximize the most keywords possible to maximize your search engine results.

Where can you do keyword research other than your competition?
There are many free tools that will help you identify quality keywords and long string keywords that will help to rank your website on top pages. Google keyword search tool is free and a great resource to understand exactly what people are searching for. This keyword tool will help you see the amount of monthly searches for a given word.

Here is an example of plumbing keyword research.
As  you can see different keywords offer different results. Focusing on the keywords that will get you the best search results is as important as it get's in Search Engine Optimization. 

Keyword Research

There are a couple other keyword research tools out there if for some reason you are not a big fan of google you can try, Keyword Tool,
Wordstream is another great resource for keyword search. There are many more but these can help you get where you need to be.

To recap, search engines don't think for themselves. They rely on your ability when building a website to add keywords relevant to the topic of your website products andservices. There are many places to utilize thesekeywords, Page Titles, Image Tags and Relevant paragraphs and descriptive text. There is a happy balance to achieve you don't want to over do it or keyword stuff, and you don;t want to under-do it and not get the benefit of  identifying your websites purpose.

If you need help with your sebsite seo and identifying keywords to boost your search presence contact a company like Results Business Marketing. We are Search Engine Optimization Professionals. We can help you identify where a stronger use of keywords and keyword strings can help you boost your presence in search engine results pages.

Ressults Business Marketing
Minneapolis Saint Paul SEO
612-615-8196
www.resultsbusinessmarketing.com

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