Too Much SEO? Too Little SEO?

When is too much seo a bad thing? Is there such a thing? Well in life as in 

Too Much SEO?

e-commerce and web promotion yes there is such a thing. If you are running a business you are probably consumed with inventory sales, employees locations payroll family time etc. If you have to spend 10hours a day promoting your business online and performing seo at a professional level whre are you going to find the time to sleep or eat? 

Fortunately there is that cutoff point. You see over doing it can actually work against you.

First off if you are running a business taking the time to learn SEO may not even be in the scope of your daily activities. Professionals spend years learning and adapting to constant changes in the world of SEO.  Just when you think you have a  system down and know what search engines like hit the breaks they change the game on you and it’s back to the drawing board.

Here is a look at the history of over optimization

1   1. Over optimization used to work

You see, in the old days of SEO, over-optimization was how sites operated when they wanted to gain rank. Stuffing a site with tons of keywords, or sending thousands of spammy links to a site was the quick-and-easy way to boost a site in the SERPs. 

2. Over optimization doesn't work any more.

That is because In April of 2012, Google leveled the over-optimization penalty, which completely deindexed sites that were still playing the linkstuffing and linkspamming game.

Too Little SEO

You see since developing these new criteria for what makes for good seo Search Engines outlawed these Black Hat SEO techniques and made spammy sites a thing of the past. Too much seo can hurt a website bring Google penalties and pretty much make your site disappear. 

One trick webmaster used to use was to load a page with keywords and then make the font color the same color of the webpage in essence ghosting the words to the human eye. Only the search engine spiders could see the words and they (at the time) gave a thumbs up thus sending the webpage to the top of serp (search engine results pages).  

Another technique was to find blogs with content related to their own website. Then a webmaster would comment on the blog post. In the comment you could add a link back to your website. Google saw this as a weak way to build back links and it was also given penalty for weak backlinks. It is no longer advised to do this as it may result in a penalty.

There was and is a desperate struggle to get  that coveted top spot in search, but the shortcuts have been eliminated, what worked then no longer works and what works now may not work in the future. It's Googles world and we are but allowed to work in it.

This SEO is just right

Working in the world of seo offers it's challenges and professional seo experts have learned to adapt or beleft behind. 

There are many ways to work hard without doing to much. The one thing we know for sure is that search engines love fresh content, Search engines love to see you active in social media. And search engines will forever be changing and adapting to this electronic medium. 

You can look at SEO like Goldi Locks. This site has too much. This site has too little and this site is just right. 

If you don;t have the time or if you have been putting too much time into SEO for your website contact an SEO Professional like Results Business Marketing. With many years of experience and many satisfied clients Results Business Marketing can be the partner to help you solve your SEO problems.



Results Business Marketing
Minneapolis, St Paul SEO
612-615-8196
www.resultsbusinessmarketing.com

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