Keywords, how valuable are they for SEO?

Keyword Research

Keywords help search engines like Google, Bing, Yahoo and more determine what your website and website content is all about. Identification of a  websites content is important for SEO. When a search engine spider crawls your website and determines where you are going to end up in search engine results keywords will help get  you there.

If you are not landing on page 1 of search results it may be  because you are using the wrong keywords.

Have you done your keyword research? Have you checked out the competition. More than likely you are not the only business or person online that is trying to get their website recognized for a particular product or service. Whether you are a plumber, lawyer, or mechanical engineer company you are up against many other websites that are all trying to land  on page 1 of Google, Bing or Yahoo. Examining your competitions website page titles keywords image tags etc. can help you identify the key words and key word phrases necessary to outrank your competition.

There has been shifts in how search  engines look at keywords on website pages. For instance there are single keywords and long string keywords. Search engine algorithms treat each of these with different ranking factors. Let's have a look at what defines a keyword and a long string keyword.

Keywords and SEO

Keywords: Search engines can't think for themselves. They rank you for the choice of your own internet keywords. You are the one who decides which one is the most suitable keyword for that particular web page. They take you for your "word" and place you in the results for that particular internet keyword. You have to be very cautious about the choice of your keywords or keyword phrases.
If you are a plumber your keywords may be Plumber, Plumbers, Local Plumber etc. This is a great start to guide search engines to understand what your website and it's content represent.

You can expand on those into what we call long string keywords which is a string of words that also describe your website content it's location and particular products and services. Thismay include words like Plumbers in Des Moines IA, Local Des Moines IA Plumbers, Professional Plumbing Companies in Des Moines Ia. All of these types of combinations will have an impact on how you come up in search engine results.

It really comes down to how people are searching for you some may have the subject then the location some location then the subject. This definitely has an impact on your search engine results. Also abbreviations like Plumbers in IA will have another search result. It is important to try and maximize the most keywords possible to maximize your search engine results.

Where can you do keyword research other than your competition?
There are many free tools that will help you identify quality keywords and long string keywords that will help to rank your website on top pages. Google keyword search tool is free and a great resource to understand exactly what people are searching for. This keyword tool will help you see the amount of monthly searches for a given word.

Here is an example of plumbing keyword research.
As  you can see different keywords offer different results. Focusing on the keywords that will get you the best search results is as important as it get's in Search Engine Optimization. 

Keyword Research

There are a couple other keyword research tools out there if for some reason you are not a big fan of google you can try, Keyword Tool,
Wordstream is another great resource for keyword search. There are many more but these can help you get where you need to be.

To recap, search engines don't think for themselves. They rely on your ability when building a website to add keywords relevant to the topic of your website products andservices. There are many places to utilize thesekeywords, Page Titles, Image Tags and Relevant paragraphs and descriptive text. There is a happy balance to achieve you don't want to over do it or keyword stuff, and you don;t want to under-do it and not get the benefit of  identifying your websites purpose.

If you need help with your sebsite seo and identifying keywords to boost your search presence contact a company like Results Business Marketing. We are Search Engine Optimization Professionals. We can help you identify where a stronger use of keywords and keyword strings can help you boost your presence in search engine results pages.

Ressults Business Marketing
Minneapolis Saint Paul SEO
612-615-8196
www.resultsbusinessmarketing.com

Minneapolis SEO, SEO Minneapolis, Local SEO, SEO Services, Affordable SEO, Best SEO Companies

Video as a tool to enhance SEO.

Utilizing video to boost your SEO ranking is nothing new, however it has become easier to manage even if you are not Steven Spielberg or my personal favorite Ron Howard.  

you tube seo

In 2006 Google purchased YouTube it has made this one of their signature avenues to generate traffic and thus revenue for the search giant. Depending on when you read this or to whom you listen to YouTube is the 2^nd largest search engine operating today. Facebook is a close 3^rd. Some say these 2 swap that position depending on the metrics used to measure the statistics, but for our piece today we will stick to the known current information that places YouTube 2^nd. 

When performing a search for plumbers in your area, you will get the local section or what used to be known as Google Maps first then a listing of Search Results. Within those results you will notice video links. They are there because smart marketers utilize video as part of a business Search Engine Marketing and Optimization strategy. 

There are no guarantees that if you make a video it will show up on the Search engine results pages but there are some things you can do to increase your odds.

First off making a video doesn’t mean you have to hire a camera, lighting and script writing crew. These can be made very simply with a video camera or even and Phone. I phones and Androids have excellent cameras. This type of video would be a testimonial of a current client or informational video touting your skills or expertise. Very simple and they don’t have to be long or pretty just good content related to your business.

Another method is to use the basic video editor that comes with PC’s or Mac’s. You can utilize images and text to tell your story no on camera talent needed just quality images (that can be shot yourself or scrounged from the internet) and some text that describes your story. Again they don’t have to be long industry studies say 30-60 seconds max is good enough. Longer doesn’t mean you will get more SEO bang it just means you spent more time creating it.

Animated Video SEO

I like using services like POW TOONS this service has several packages from free to expensive depending on how many videos you are looking to create. If you are a business owner creating 1 video per week can easily be done with the free version. A couple others are, Animoto, Kizoa, GoAnimate and many more.

There is a benefit to utilizing these services. They typically have templates that help you build your video. They have stock music to add to your video and you can publish the completed project to different channels like YouTube, Vimeo, etc. or take an embed code and place it directly onto your website.

Once you get your video created here are some tips to give you an edge with the SEO portion of the project. It’s all about exposure whether it’s in Google Search or if someone is searching on YouTube for your industry or keywords.

  

Title of the video – Use Keywords 

1.  A Video title is the name of your video so searchers know what is inside your video,    having a title which perfectly matches your video content will be friendly to potential viewers and  also to YouTube algorithm for SEO.

2.     Description of video

Write a description about your video content, the first 2-3 lines matter a lot to achieve ranking in search engine results pages. Give a short description in 2-3 line which cover the theme of your video and what is going to be inside the video.

3.     Naming your video file before uploading it.

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You have created and edited your video and it is ready to upload on YouTube, but you downloaded your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4. Naming your video file as your focused keyword actually tells the search engine what will be inside your video. This is the file name which tells search algorithm that what your video is about .

4.     Tagging & Keyword research for YouTube video.

YouTube gives you a lot of control over the titles, keywords and tags that will help make your video have the best chance to go viral. Utilizing tools such as Google Display Planner tool, and Google Keyword Search can help you define which keywords you want to add to your video descriptions. This is a very important step in the SEO process for video’s. Most folks just post a video and hope someone sees it. If you take the time to do it right you can get traffic and traction out of your video posts.

If you would like to utilize video marketing in your SEO, SEM toolkit but do not have the time? Contact a Professional SEO marketing company like Results Business Marketing. Getting companies like your results fast. SEO and Video Marketing services.

Results Business Marketing

St. Paul, Mpls. SEO

612-615-8196

www.resultsbusinessmarketing.com

SEO Services, Minneapolis SEO, Local SEO, SEO Minneapolis, SEO, SEM, Mn SEO

Seo has a friend in responsive website design.

Google once again is changing the architecture of the web by requesting all websites have a mobile friendly design. In most cases websites have been designed on 3 platforms, desktop, tablet and mobile. With responsive design one design ='s multiple looks. When it comes to SEO  google rules the roost with over 70% of all searches globally. So when Google says we are going to rank responsive designed websites higher than non responsive…well you better get designing.

What is responsive design? 

Affordable SEO

Simply defined Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)

Responsive web Design is a different approach to web design as in the past when you literally had to design 3 different sites to meet current web seo standards. Remember back in spring of 2015? Google announced it would give more weight to sites that were mobile friendly and potentially punish websites that were not. This had a huge impact on how businesses viewed their sites. There was a mad rush to ensure mobile friendly versions of websites. Responsive design solves that problem. When you build a website utilizing this type of design software your website automatically conforms to mobile standards. Depending on the type of device you are viewing a website it will automatically configure itself to that format.

Affordable Web Design

What defines responsive website design?

Fluid Images

There have been many advances in responsive images (detailed later in this post), but the core idea is that images should be able to shrink within the confines of a fluid grid.

Fluid Grids

Traditionally, websites have been defined in terms of pixels. This is an idea that was carried over from the print industry, where a magazine or a newspaper was always going to be the same fixed size. For better or worse, this is not how websites are displayed. Rather, a website might appear in a large format like on a television, or on a very small screen like a smartphone (or even a smartwatch). For this reason, responsive websites are built with relative units like percentages, rather than fixed units like pixels. 

Responsive Images
Beyond just multiple screen resolutions, web designers now have the added challenge of multiple pixel densities. Phones, tablets, laptops, and even some desktops, might have 2x or even 3x the number of pixels.

SEO for Mobile

Of course there is a lot of technical jargon that goes with responsive design but you get the idea. If you are designing websites or if your company is having their website redesigned you have to incorporate responsive design into the mix as it is a fact of google search life and it is here to stay.

If you are in need of a website redevelopment or just a website in general contact Results Business Marketing. RBM is a Minneapolis SEO Company, the specializes  in SEO or Organic Search for businesses and Website design and hosting.

Results Business Marketing

Minneapolis, St Paul SEO

612-615-8196

www.resultsbusinessmarketing.com

SEO Services, Minneapolis SEO, SEO Minneapolis, Local SEO, SEO MN, SEO WI, SEO IA,

Your Business can Benefit from a Marketing campaign

Include SEO for Organic Search Results as well as Direct Mail thru Every Door Direct and the United States Post Office for your business Marketing campaigns.

Results Business Marketing

SEO for organic search is the most cost effective way to attract quality visitors to your website and convert them into customers that want to spend cash on your products and services. 

Another way to reach potential customers is Every Door Direct Mail from the United States Post Office. Contrary to whst most people believe direct mail is still alive and well and it is very affordable. If you are a business that is trying to reach out to consumers Direct Mail get's your name and information in front of businesses fast and inexpensively.

Results Business Marketing has experience working with businesses utilizing direct mail to target a new or existing customer base.
  

What Is Every Door Direct Mail?

Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. Just create your mailpieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes.

Find Potential Customers:

Identify a local area or areas you would like to target your mailing to  

Select the Routes  

Every Door Direct USPS

Pinpoint the neighborhoods that you fell offer the best chance to convert consumers into customers.

Get Low Cost Marketing

Over sized Postcards are  a very effective tool your business can utilize to reach out to consumers. These pieces stand out and provide a great way to get into the hands of potential new customers.

The cost for mailing an over sized postcard is right around .23-27 cents. Compare that to mailing a letter and it is almost half the cost!! Couple that with the low cost to design and print the post cards you can mail for less than.50 cents per piece. Add the low cost of mailing to the ability to really target potential customers in your are and you have winning marketing method that is affordable for businesses of all sizes.

Of course there are marketing methods for B2B Direct Mail also the mailing costs are a little higher but it is still a very affordable way to get your name out there. 

When you combine the effectiveness of  organic search online with the ability to target a direct marketing campaign to those most likely to be searching for your type of business you have a very potent combination of  affordable marketing services. 

Direct Marketing for Business

You don;t have to be a major player to play in a major way. Small businesses have access to the same tools  large businesses do. You just have to know how much you can get done, on a tighter budget utilizing as many inexpensive methods you can find.

We used to call this type of marketing Gorilla Marketing, however in the current climate we are going to utilize the phrase "maximizing cost effective marketing for business". Not quite as fun but a lot more politically correct and effective terminology. 

If you are interested in SEO or Every Door Direct mailing contact Results Business Marketing. We have experience designing and mailing postcards as well as Organic SEO programs for all types of businesses.

Results Business Marketing

Minneapolis, Saint Paul Mn.

612-615-8196

www.resultsbusinessmarketing.com

SEO Minneapolis, Direct Mail, Every Door Direct Mail, Local SEO, SEO Services

SEO works for any type of Business

Competition is tough. Everyone is trying to be in the top results on search engines.  Your business can benefit from professional SEO services. It really doesn't matter whether you are a buyer or a seller whether you are in retail wholesale, manufacturing or service industries. Somewhere out there someone is looking for the products and services you offer. If you can't be found online it's pretty much a guarantee your competition can be and guess who get's the business...

Local SEO

Let's look at a few stats directly from the search engine giants themselves.

1. Number of Google searches over 1 billion Billion with a B...

2. 72% is the percentage of US Google searches others include Yahoo, Bing, etc.

3. Percentage of searches from Mobile devices are over 1/2 or close to 550million searches per month.

4. Google share of mobile organic search 89%

5. Number of webpages indexed into Google is 50 Billion

I could go on and on but you get the idea. Google is the king of the search engine hill. Having said that it is important to not put all your eggs in one basket. Bing and Yahoo have their place in your SEO tool box as well.

Bing has teamed up with Yahoo in some aspects of their search. They share submission tools that allow you to submit your website to both search engines at the  same time. Also Bing has a tool called Places.Much like Google maps or Google Local as it used to be known Your business shows up in local search targeting your immediate area.

Yahoo has also re-established a relationship with Google sharing some tools and allowing for a more effective local search.

If you just focus on Google you run the risk of disappearing from search if you get caught utilizing Black Hat SEO techniques or in the event of a search alogrhythm shake up what you were doing last week may not work this week. Google penalties can be hard to recover from. If you utilize more search engines you reduce the risk of a devastating impact occurring due to circumstances beyond your control.

SEO is a balancing act. If you do too much search engines will see you as spammy. If you don't do enough you run the risk of being over run by your competition. If you rely on only one search engine you run the risk of being black balled. It;s so confusing.

It really doesn;t have to be so confusing. Learn a little bit about what makes quality organic search for one search engine and you can translate that across the board.

Although Google has their own search criteria similar techniques can work to get your website ranked highly on Yahoo and Bing.

Search Engine Optimization is a mystery to many business owners be it doesn't need to be intimidating. A honest and consistent effort can achiecve the results you arre looking for even in very competitive industries. Organic search online has taken the place of Yellow Pages and local Newspaper ads. If you work with a professional SEO company what used to cost 1500 to 2500 per month in advertising can be replaced by  500-1200 in local search marketing. Search has gone online, if you are not taking advantage  of that fact you are missing the boat

Contact a Professional Local SEO Company like Results Business Marketing. Over 12 years of experience ranking businesses like yours in Major Search Engines.

Results Business Marketing
Minneapolis Saint Paul SEO
612-615-8196
www.resultsbusinessmarketing.com

SEO Services, Local SEO, Minneapolis SEO, SEO Minneapolis, Search Engine Optimization, How Do I get My Website on Page One of Google

Utilizing H1-H6 tags for SEO

Why h1 h2 h3 tags are relevant to on page SEO when planning and building a website. If you are building a website for your online enterprise you have many things to consider. Relevant text tagged images and paragraph structures to name a few.

Local SEO

There are many different ways to go about building a website such as purchasing a software program utilizing a cloud based service, Wordpress type online webdesign program or one of the many build your own site websites out there. Most of these can help you to build a decent website, however if your site can not be found by search Engines like Google Bing Yahoo etc. you are going to be very disappointed in the number of visitors and sales you will make.

So today we will talk about a very important aspect of the architecture of a website they are called H1 H2 etc. tags. These tag types are known as header tags. They inform the search engines as to what your website is about. Although you can utilize H1-H6 tags the most relevant will be the H1-H3 tags they inform the search engine spiders the most relevant info about your website.

Utilizing the proper text within these tags is extremely important since search engines are utilizing them to identify the content of your site they should be well thought out paragraphs and descriptions of your products and services. While it's certainly true that a page can rank high in search engines and have no structural tags in them at all. Sites that properly utilize these tags stand a much higher chance of showing up higher in search engine results pages.

H1 is the most relevant paragraph on your websites landing page or any page you have defining your content. This generally indicates the topic for the entire Web page and is where most people look first when they're trying to figure out what the page is about.

H2 Have relevancy and are important to identify 2^nd layer subject or topics relevant to the information contained within your website. Overstuffing these paragraphs with keywords can lead Google to possibly penalize your site so like everything in SEO World discretion is a must. Don’t overdo it.

H3 This is a lower subheading tag and although it should be utilized although the relevance may start to fall off a bit. Always try to use longer keyword string that are relevant to your topic but change up the words so all 3 H tags are different.

In summary, Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what your website is about. Search engines recognize the copy in your header tags as more important than the rest. This starts with your h1 and works its way down in importance to the h2, h3 and so on.  These tags will help support the overall theme or purpose of your page. You cannot just throw in whatever content you want into these headers. It’s important to utilize your header tags with short-tail and long-tail keywords.

If you are building or have built a website and you are not getting the kind of exposure you need contact a SEO professional like Results Business Marketing

Results Business Marketing

Minneapolis, Saint Paul Mn SEO

612-615-8196

www.resultsbusinessmarketing.com

SEOServices, Local SEO, Minneapolis SEO, Saint Paul Mn SEO, SEO