Negative SEO and Google Algorhythms

Negative SEO and how to avoid it

Avoiding negative or black hat SEO will keep you out of the search engine dog house. Many firms try to promise immediate results, don't buy it it's a scam. If it were that easy everyone would be at the top of page one for their search terms and that is just impossible. 

In my opinion, Google’s change in direction indicates a clear shift away from rewarding positive SEO signals, like press activity, social signals, legitimate marketing, trust, and authority. Instead, Google is focused on identifying and dealing with aggressive SEO which, in the wrongs hands and with the wrong intent, can be used to “set up” or “frame” someone else with negative SEO. From Google’s perspective, aggressively bad SEO is going to look nearly identical to negative SEO, which makes it very tricky to deal with.

For those of us who have been around the block, negative SEO has always existed, despite Google’s attempts to downplay it. Larger and extremely well trusted sites really are immune, but mid to low level sites are vulnerable, especially if their real, naturally-acquired backlink profile is weak or non existent.

How to Minimize Negative SEO

Negative SEO is a lot more art than science. Making someone else “look bad” requires looking at their individual situation and identifying weaknesses. However, there are some general tips you can take to minimize the amount of bad and low quality links your site will get, and stop handing things out on a silver platter.


Of course you can work with an above board professional ageny like seo martian.
Providing high quality SEO/SEM for companies nationwide.

SEO MARTIAN
http:www.seomartiansite.com
Minneapolis SEO | Minneapolis SEO Company | SEO services | SEM

Hire The Best SEO Company

4 Tips For Hiring The Right SEO Firm

You’ve been tasked with hiring an search engine optimization (SEO) firm to provide various online marketing services to your company. You went out and did a search on Google for “ Anywhere USA + seo” and got a list of 300+ SEO businesses. You start contacting the companies starting with the one at the top, since it seems reasonable that the guy at the top must know what he’s doing. But as you contact the firms they all tell you the same things, or as one reader put it in a comment on one of my previous articles, “SEO is surely the greatest con ever. 

Can anyone here tell me how every would-be Internet Marketer on the planet can promise every client to get them onto the first page of Google natural search?” The easy answer is that some can deliver while others can’t. But if that’s the case, how do you figure out which SEO firm to hire?

First, let’s clear up some misconceptions about SEO firms.

 

A nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best

• The SEO firm that ranks first in your geographic area is not necessarily the one you should work with. I’m going to let you in on a secret. My own firm almost always shows up first in Google for “Mn seo,” and has for most of the past 10 years, but it’s not because we’re the best SEO firm in Utah. I’m not saying we’re not the best SEO firm in Mn, but if we are that’s not why our website ranks high, because a lot of our competitors are doing a better job of SEO on their own websites than we are doing on ours. Why does our website continue to rank #1 for “Mn seo?” Sure, we have some decent content on the site, we’ve got the code right for the most part, and we have some good inbound links, but mostly it’s because we were one of the first SEO firms in Mn and it’s an old domain that’s been in use for years. Google puts a lot of weight on those two factors, and fortunately for us, it’s hard for anyone else to compete without a time machine.
• The best “SEO firm” for you might not be much of a firm. Bigger is not better. Less sometimes, but not always, is more. The right SEO firm for you might have one or two employees working from a basement. Or it might be the SEO firm with 500 employees. Don’t write either one off automatically.
• All SEO firms are scam operations. This statement is 100% false, in that it’s only 95% true. Or as the late Rex E. Lee put it in a statement about lawyers but which applies equally well to SEO firms, “It’s a shame that an entire profession should be maligned because of two or three hundred thousand bad apples.” Yes, you’re right to be careful about the firm you hire. Too many people hire a firm, only to leave a year or two later and wonder “Did I just throw all that money away on nothing?”

SEO Martian
Minnesota SEO | Minneapolis SEO | Saint Paul Mn SEO | Twin Cities SEO | SEO Services
612-327-5756
Call Us today for a free website SEO analysis

SEO, Optimize Your Website for More Traffic and Better Conversions

 

 Including SEO in a websites content can help a great deal. Making the website visually appealing and easy to navigate can also help. 

Creating a website  isn’t just about looking great; it’s about making sure that your site is easy to explore and accessible for your users, but if you really want to take your website to the next level, we suggest that you match it up with the hottest web design trends, SEO practices and modern usability guidelines to make sure that your site is both easy on the eyes and your user’s experience.

Check out these easy to follow guidelines to take your website from amateur to extraordinary by making it 100% compatible with contemporary principles and modern web trends.

1. Navigation: Does your Site Layout Make Sense?

A crucial feature for any website that wishes to play in the major leagues is simple and straightforward navigation. Site visitors will not spend precious time on understanding how to get from one page to another. It’s your task as website owner to make this process is as smooth as possible for them. Here are a few tips to consider:

• Make your navigation menu clearly visible. Use a color scheme that highlights the menu and distinguishes it from the rest of the page.
• Make sure that your menu colors make it easy to understand which page the visitor is currently viewing. You can do this by setting up your menu’s Advanced Style settings in the Wix Editor.
• Link your logo to the site’s homepage. This has become a navigation standard, and most internet users will expect to see this function on your site too.

·         2. Mobile: Can Your Site be Accessed from Anywhere?

·         This is a no brainer; your website needs to be friendly for mobile browsing. A survey conducted at the beginning of 2014 predicted that during this year, about half of mobile device owners all over the world will use their devices regularly to surf the web, and numbers are even higher in countries with an established web culture (like the US, Europe and the vibrant Asian market).

·         Going mobile is such a must-have for your site because it’s just so easy and accessible nowadays.

·          

3. Visual Language: Is Your Website Consistent?

·         Some of the hottest web design trends for the moment include- flat design, endless scrolling, fixed headers, & elaborate icon usage  – to name just a few. Regardless of the style or trend that you want to adopt for your website design, one thing that is absolutely critical is that you stick to one consistent look.

·         Designing one page according to the principles of minimal web design, having another page filled with dynamic image galleries and animations and yet another page focusing primarily on typography might not only get you in trouble with the guild of web design purists, it will probably leave your site visitors confused.

·         Once you decide on the visual language you want to display on your website, we suggest that you do some research and browse through other websites that share this style. You’ll notice how they adapt the same style to different pages that present different types of content. This is what you should aspire to as well – a consistent and striking visual experience.

4. Features: Does Your Site Offer All That it Can?

While you don’t want to burden your websites with too many features and functionalities just for the sake of having them there, it is important that you provide site visitors with helpful tools that can improve their experience on your website.   Consider, for instance, the following tools:

• A search box to allows visitors to search through your website.
• Anchor links that provide an easier browsing experience.
• Multilingual versions of your site for international audiences.
• Integrated social feeds that displays all of your social activity directly on your site.
• Zoom in on products for a closer view on your online shop.

Not all of these features may be relevant for your website, but the point is that you should always think about new directions to improve your site.  Keep up to date on all of the new features that Wix has to offer by following Wix on Facebook and Twitter, and make sure you visit & subscribe to the Wix Blog for a never ending stream of inspiration and tips.

For a free website evaluaito contact

Mike @SEO Martian

www.seomartian.com

Minneapolis SEO | Minneapolis SEO Company | SEO Servcies | SEM Servcies

612-327-5756

 

SEO, Do it yourself VS. Hiring a Professional

SEO Services Do It Yourself VS. Hiring a Professional

Of course I wish everyone would hire a professional SEO company namely mine, however that is not a realistic scenario. That is why I am always giving tips on what it takes to get better traffic, higher conversion rates and thus more sales from your website. 

There is one theme that no matter how many tips you may ingest, it takes time. Quality SEO for your chosen key words takes time and patience. You started your business you are getting some online traffic but you may be thinking there has to be more people in fact many more people searching for what I have to offer .
Well there probably are but to reach them and to get your site ranked higher on Google as well as other search engines guess what ... yes it takes time and effort.
First off you have to identify who you want visiting your site.

If you sell used car parts, used car parts are your first set of keywords. Next Where do you sell your used car parts? If you have a store in Milwaukee it is likely that Used car Parts in Milwaukee is your next set of keywords. Since Milwaukee is in WI. it is logical to think that WI used car parts is a 3rd set of keywords you should target.

You should use a tool like Google Keyword search to help identify which keyword string is strongest. Believe it or not used car parts milwaukee is different from milwaukee used car parts. Google keyword tool will help you determine how best to phrase your keyword strings.

Of course you can continue to follow our blogs or follow our pintrest or facebook or twitter accounts, (all of which you should have as well).

You see it  takes time.
Contact  Mike at SEO Martian with over 15 years of proven experience I can help shape your online and social media presence

SEO Martian
612-327-5756
Saint Paul Mn. and Around the USA.
Minneapolis SEO | St Paul Mn SEO | SEO Services | Search Engine Marketing

Great Websites Need the, SEO Martian

Make Your Website Great, With Great SEO, SEM in Minneapolis, Mn

While it's possible to achieve some success using just Google Places and other platforms to market a local business, it's not possible to capture all the Web has to offer.

Your website is the only web property you will fully control. You have the freedom to track and measure anything you want, and the freedom to use your website to accomplish any business objective.

Combine Keyword And Market Research for Best Minneapolis SEO

There's nothing more tragic nor costly than targeting the wrong keywords and trying to appeal to demographics that don't need your services/products.
To run a successful local Internet marketing campaign, you cannot just rely on quantitative data (keywords), you need to conduct qualitative market research. This is very important as it will reduce your risks, as well as acquisition costs if done right.
Let's start with keyword research.
Getting local keyword data has always been a challenge. Google's recent decision to withhold organic keyword data hasn't made it any easier. However, Google itself has provided us with tools to get relatively reliable keyword data for any local search campaign.
Coupled with data from SEOBook Keyword Tool, Ubersuggest, and Bing's Keyword Tool, you will have plenty of data to work with.

Content And Site Architecture

Largely, your content will depend on your business objectives, brand and the results of your keyword research. The time of local brochure type sites has long passed, at least for businesses that are serious about local Internet marketing.
Local websites are no different from corporate websites when it comes to technical aspects of SEO. Performance and crawlability are very important, as well as proper optimization of titles, headings, body text etc.

In Conclusion It of course is not easy to compete with the big dogs but it can be done!!
If you want to tackle this on your own go for it. If you recognized the importance of a quality professional  relationship with a professional Minneapolis SEO Company, contact me at SEO Martian we can take our experience and make it happen for your business.

SEO Martian
St Paul Mn SEO | Minneapolis MN SEO | The Best SEO | Search Engine Marketing
612-327-5756




google-site-verification: googleec68e61cdd48f470.html

Minneapolis SEO, Minnesota SEO, SEO/SEM Services

Some Businesses need more SEO/SEM help than others but all businesses can benefit from these services in this competitive digital world.

SEO/SEM is foreign language to some completely alien to many. There is a direct correlation between companies that actively promote their online business and success and companies that just hope that their website will outrank their competition just by being online.  

It is well known that companies that consistently market and advertise outsell those that don't. Unfortunately small businesses may not have the resources of a Wal Mart or Target it is still possible to be aggressive with online marketing efforts and have an advantage.

When you launch an online business or add online shopping options to an existing business you must also be prepared to work hard to promote that new en devour. Most likely your competition has already gotten the jump on this marketplace.

Of course you can go online and research how to DIY (do it yourself) but adding a reputable SEO/SEM company to your arsenal is an faster and ultimately more cost effective way to go. A company that hs successfully promoted businesses online know what to do from day one. A good SEO/SEM comapny will do a free analysis of your website and give you some information as to the challenges that may lie ahead.
For instance:

1. What is the competition for the keywords you would like to rank for?
how dug in is the competition? and what realistically are the chances your site can compete the way it is today.

2. How much work is going to have to be done on the site itself. This doesn't always mean a total redesign of your website but mainly just keyword tweaks page titles etc.

Although this is just a short example of the items your prospective seo/sem company should point out it is much like a diagnostic from your mechanic. WHts it going to take to get my car running at peak performance and what will it cost to fix this one vs. buying a new car. Pretty basic really.

If you are interested in a free website analysis to see where you currently stand give me a call. I have the experience to get you the information you need to make an informed decision as to what your future marketing plan should entail

SEO MARTIAN
St Paul Mn
612-327-5756
SEO Minneapolis | SEO Minnesota |  SEO Services |  The Best SEO Company
Want the Best SEO Results? Hire the Best SEO Company.

Minneapolis SEO Servcies Choose the Right Company

When you are looking for the best SEO company to meet your business needs, start by looking at their past results. The best web marketing services have ranked pages consistently. They know the algorithms and update their knowledge on a daily basis. SEO is not an easy process, so you need the most knowledgeable company if you want to see results. 

 

We are experienced in getting websites to the front page of google. This process can get you in front of your competition and gain an advantage for your business.  An experienced SEO company can make the difference whether or not your business goals are achieved sooner than later. We have consistently ranked websites based on their keywords and we have many satisfied customers.

 SEO Basics

Black-Hat SEO can produce quick results, and help you get to the top of search rankings within a fairly short span of time, but once the search engines detect the bad ethics adopted by a search engine optimization company it may be completely removed from the search results of major search engines like Google, Bing, and Yahoo for good!

In simple terms, Black-Hat SEO never helps in long run, and rather puts your website at a great risk of getting banned in all major search engines – now do you think is it worth risking? (ouch!)

Furthermore, when you follow the white hat seo techniques, and build credibility in the eyes of search engines, you not only get lot of traffic, but the results stay for a long time!

SEO Martian
SEO Services | Search Engine Marketing | Minneapolis SEO |  Best SEO Company
St Paul, MN
http://www.seomartian.com