Negative SEO and how to avoid it
Avoiding negative or black hat SEO will keep you out of the search engine dog house. Many firms try to promise immediate results, don't buy it it's a scam. If it were that easy everyone would be at the top of page one for their search terms and that is just impossible.
In my opinion, Google’s change in
direction indicates a clear shift away from rewarding positive SEO signals,
like press activity, social signals, legitimate marketing, trust, and
authority. Instead, Google is focused on identifying and dealing with
aggressive SEO which, in the wrongs hands and with the wrong intent, can be used
to “set up” or “frame” someone else with negative SEO. From Google’s
perspective, aggressively bad SEO is going to look nearly identical to negative
SEO, which makes it very tricky to deal with.
For those of us who have been around
the block, negative SEO has always existed, despite Google’s attempts to
downplay it. Larger and extremely well trusted sites really are immune, but mid
to low level sites are vulnerable, especially if their real, naturally-acquired
backlink profile is weak or non existent.
How to Minimize Negative SEO
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