Including SEO in a websites content can help a great deal. Making the website visually appealing and easy to navigate can also help.
Creating a website isn’t just about
looking great; it’s about making sure that your site is easy to explore
and accessible for your users, but if you
really want to take your website to the next level, we suggest that
you match it up with the hottest web design trends, SEO practices and modern usability
guidelines to make sure that your site is both easy on the eyes and your user’s
experience.
Check out these easy to follow guidelines to take your website from amateur to extraordinary by making it 100% compatible with contemporary principles and modern web trends.
1. Navigation: Does your Site
Layout Make Sense?
A crucial feature for any website
that wishes to play in the major leagues is simple and straightforward
navigation. Site visitors will not spend precious time on understanding how to
get from one page to another. It’s your task as website owner to make this
process is as smooth as possible for them. Here are a few tips to consider:
- Make your navigation menu clearly visible. Use a color scheme that highlights the menu and distinguishes it from the rest of the page.
- Make sure that your menu colors make it easy to understand which page the visitor is currently viewing. You can do this by setting up your menu’s Advanced Style settings in the Wix Editor.
- Link your logo to the site’s homepage. This has become a navigation standard, and most internet users will expect to see this function on your site too.
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2.
Mobile: Can Your Site be Accessed from Anywhere?
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This is a no brainer; your website
needs to be friendly for mobile browsing. A survey conducted at the beginning of 2014 predicted that during
this year, about half of mobile device owners all over the world will use their
devices regularly to surf the web, and numbers are even higher in countries
with an established web culture (like the US, Europe and the vibrant Asian
market).
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Going mobile is such a must-have for
your site because it’s just so easy and accessible nowadays.
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3. Visual
Language: Is Your Website Consistent?
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Some of the hottest web design
trends for the moment include- flat design, endless scrolling, fixed headers, & elaborate icon usage
– to name just a few. Regardless of the style or trend that you want to adopt
for your website design, one thing that is absolutely critical is that
you stick to one consistent look.
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Designing one page according to the
principles of minimal web design, having another page filled with dynamic image
galleries and animations and yet another page focusing primarily on typography
might not only get you in trouble with the guild of web design purists, it will
probably leave your site visitors confused.
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Once you decide on the visual
language you want to display on your website, we suggest that you do some
research and browse through other websites that share this style. You’ll
notice how they adapt the same style to different pages that present different
types of content. This is what you should aspire to as well – a consistent and
striking visual experience.
4. Features: Does Your Site Offer
All That it Can?
While you don’t want to burden your
websites with too many features and functionalities just for the sake of having
them there, it is important that you provide site visitors with helpful
tools that can improve their experience on your website.
Consider, for instance, the following tools:
- A search box to allows visitors to search through your website.
- Anchor links that provide an easier browsing experience.
- Multilingual versions of your site for international audiences.
- Integrated social feeds that displays all of your social activity directly on your site.
- Zoom in on products for a closer view on your online shop.
Not all of these features may be
relevant for your website, but the point is that you should always think about
new directions to improve your site. Keep up to date on all of the
new features that Wix has to offer by following Wix on Facebook and Twitter, and make
sure you visit & subscribe to the Wix Blog for a never ending stream of
inspiration and tips.
For a free website evaluaito contact
Mike @SEO Martian
www.seomartian.com
612-327-5756
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