SEO or Search Engine Optimization as it is known is an ever changing science. However there are a few philosophies that are consistent nad although they too may change they are still as relevant today as they were 5-7 years ago.
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For great seo results it is widely known, that content is king, so be sure to have good,
well-written, and unique content that will focus on your primary keyword or
keyword phrase. If content is king, then links are queen.
Build a network of quality backlinks. Remember, if there is no good, logical
reason for a site to link to you, you don’t want the link. Be sure
you have a unique, keyword focused Title tag on every page of your site.
And, if you MUST have the name of your company in it, put it at the end. Unless
you are a household name, your business name will probably get few searches.
Fresh content can help improve your rankings.
Add new, useful content to your pages on a regular basis. Content freshness
adds relevancy to your site in the eyes of the search engines. Don’t
design your web site without considering SEO. Make sure your web
designer understands your expectations for organic SEO. Doing a retrofit on
your shiny new Flash-based site after it is built won’t cut it. Spiders can
crawl text, not Flash or images.
When link building, think quality, not quantity.
One single, good, authoritative link can do a lot more for you than a dozen
poor quality links, which can actually hurt you.
The bottom line in SEO is Text, Links, Popularity and
Reputation.
SEO Mythbusting, 3 Myths busted
If You Build it, They Will ComeThis is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in.
Link Building is Dead
Matt Cutts said Google has tried excluding links from the algorithm and the results were "much worse." So while I don't think it will stay forever this way, we have years before it potentially could go away, according to Cutts.
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St Paul, Minneapolis
612-327-5756
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