Common SEO Mistakes

Your business may be one of many businesses making common SEO mistakes today. 

Google and other major search engine’s are on a mission to give relevance to their search queries,  getting these mistakes under control will help boost your SEO rankings.

SEO Mistakes are not always easy to fix

Below we will cover the changes search engines have recently made that can have a very large impact on a sites rankings in SERP's (search engine results pages). These changes are what keeps search engine marketing companies like ours scrathing our heads and wondering what's next? In the same context as more companies get online and marketing is less paper based and more digital we see the concerns search engines have in giving users quality content.

1. Poor or Duplicate Content - With it's recent update Panda Google is pressuring companies to provide quality and original content. It was easy not too long ago to just copy content that was similar to yours and paste it in your information center change some links and wallah you have seo marketable content. Not so much anymore you have to be original and you have to provide quality information.

2. Targeting the Wrong Keywords - This may seem like a very basic rule of thumb making su. It may sound good to you but if the people looking for your products and services don't use them they are a waste. Google keyword tool is free and helps you to define what searchers are looking for.
re your keywords match your content but as a professional seo firm we see it all the time it is an often ignored

SEO not just one but many pieces of the puzzle

3. Keyword Stuffing - Stuffing is great for Thanksgiving but not so much for search engines. Overstuffing your content or trying to hide keywords is a big no no. It may be hard to believe but too much of something even in seo is not a good thing. While this technique of over repeating relevant keywords had worked in the past it is a frowned upon technique in this day and considered brown or black hat seo

4. Using the Same Title on Multiple Pages - Repeating the same title tags on multiple pages is a lazy practice and shows a lack of creativity on the part of web designers. Web site designers are typically not very good at seo. They are graphics artists and designers they make pretty websites. SEO experts are more like mathematicians. You need to utilize each pages titles to get to searchers seeking relevant content.

5. Not utilizing Alt tags when possible - Alt tags can be used in a variety of ways the typical alt tags are image related. Images must utilize these tags to give search engine spiders an indication of relevancy to your content. You should use hyphens in between keywords and keep the tags relevant to your content. For instance if you have a picture of a website about trees you should tag it Pinetree - Forest - Redwood - etc.

There is much to learn regarding how to utilize seo best practices when promoting your business to search engines and obtaining quality page rankings with major search engines. If you are interested in hiring a professional business marketing company contact Results Business Marketing, with many years of experience we can get you Results.

Results Business Marketing

St Paul, Minneapolis Mn

612-327-5756

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