The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that
they provide targeted traffic - people looking for what you offer. Search engines are the roadways that makes this
happen. If your site cannot be found by search engines or your content cannot
be put into their databases, you miss out on incredible opportunities available
to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary
value. Experience has shown that search engine traffic can make (or break) an
organization's success. Targeted visitors to a website can provide publicity,
revenue, and exposure like no other channel of marketing. Investing in SEO,
whether through time or finances, can have an exceptional rate of return
compared to other types of marketing and promotion.
Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are
always working towards improving their technology to crawl the web more deeply
and return better results to users. However, there is a limit to how search
engines can operate. Whereas the right SEO can net you thousands of visitors
and attention, the wrong moves can hide or bury your site deep in the search
results where visibility is minimal. In addition to making content available to search engines, SEO also helpsboost rankings so that content will be placed where searchers will more readilyfind it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
SEO Martian
SEO/SEM from Another World
www.seomartian.com
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