Tuesday, July 12, 2016

SEO for Construction Companies

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SEO is still a very important aspect of online or website promotion.

Many different types of companies can benefit by maximizing their SEO strategies and leaping past the competition in Google Search Engine Rankings. SERP'S or search engine results pages will list the top website according to their algorithms first and all others will fall in line.
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Local SEO

Google as a search engine is rated number 1 with over 67% of all online search done thru It's search engine. Bing is next followed by yahoo and some up and coming search engines like Duck Duck Go.

It is a reality that if your company doesn't come up on page 1 of Google you have a far less chance of being contacted by potential customers than  your competition that is ranking higher on page one.

As I mentioned earlier all types of business can benefit from an organized seo strategy. One industry we get a lot of calls from is the construction industry. Construction covers many different trades and with most of these trades competition is fierce for new customers.

If you are a painting company or a roofing and siding company your ranking in the search engine results pages could mean the difference between obtaining new customers as the find your website or paying for a website and hosting that doesn't bring in new customers.

A website designer may have SEO as an expertise in their marketing materials but from our many years of experience graphic designers are really good at building websites but rarely are they proficient in being able to promote a website and get it to the top of search engine rankings.

Once you launch a website you have to be very proactive getting it to rank well. You have to either do it yourself or hire a company to execute the day to day processes that get a page ranked n google and be able to keep it there.

Google is constantly tweaking their search engine algorithms. These are the mathematical formulas they utilize to measure the worthiness of a businesses website to rank on top. If you are not doing the things google wants to see a website doing according to their formulas then you are going to fall behind and get left in the dust.

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Professional  SEO Comapnies
Construction companies need SEO to make the best use of their website. A professional SEO company should be able to utilize your current websites content and begin an organized plan that will
maximize your exposure and get you on top of search engines like google bing and yahoo.

Some types of companies we have benefited from SEO the past include Painters, Roofers, Plumbers, Electricians, Siding Contractors, Carpet Layers etc.

If you are not finding your website on page one of Google you may need to consider hiring a professional SEO company. Consider contacting, Results Business Marketing. Over 15 years of promoting websites to the top of search engines like Google, Bing and Yahoo.

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Thursday, May 19, 2016

Blogging for SEO

Should I still be blogging for SEO?

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Blogging for SEO
It was well known for years that acquiring links to your website was going to give you a favorable ranking on Google. That has changed over the years due to many factors, as have many seo trends from years past. but there has been one consistent for a great shot at Google SEO and a high page rank, Blogging. Yup I know it sounds like an old way of doing business and nobody likes the thought of having to sit down and write 500-600 word articles and load them with keywords back links images etc. But even in 2016 adding a Blog to your site or creating an off site Blog and linking to it will benefit your website's seo greatly.

The first blogs appeared in the 1990's, however there have been some blogging platforms that have appeared more recently that are gaining a lot of attention.

Blogging as we see it has two different functions. The first function is to engage readers and create interest in whatever you are trying to say. If you are a fashion designer or an online retailer you would probably like to have visitors to your blog have them sharing and engaging and gaining viewers as your business grows.

The 2nd purpose for blogging is the SEO factor. Blogging is a great way to create fresh content something Google itself says is a key factor in SEO and page rank. In other words your blog can act as a promotional tool for engaging readers but it is also a great way to engage the search engine spiders, and obtain higher page rank than your customers.

Creating a blog is easy and there are a lot of platforms as we mentioned earlier, Blogging platforms like Blogger from Google, or Medium which is a daily destination for millions of bloggers creating fresh content daily. So what are the key metrics that are going to have the best chance of engaging viewers and search engines alike?

1. Length, is bigger better? Want more shares on social media? Aim for medium length blog posts between 600 to 1,250 words.

2. Graphics. Good clean sharp images can keep readers engaged it also helps spiders determine the topic and relevancy of your blog as it relates to your website topics. Always make sure to tag images with relevant keywords and descriptions.

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Blogging as part of an SEO campaign
3. Ask a question. Asking questions keeps users involved. It may not have a lot of benefit for search engines but it is possible that a fair amount of sharing and positive acknowledgement can be  boost for your seo.

4. Comments? Comments are more than likely going to be fazed out in the coming years. There is a lot of opportunities for spammers to clutter up your blog. Utilizing signatures in blog comments used to be an SEO boost but it is now frowned upon and may even be a net negative.

You have to remember that Google’s whole purpose is to provide their customers with relevant and useful search results. Everything they do is built around the premise. Blogging can show google that you are serious about providing users and spiders fresh relevant content.

If you are interested in boosting your seo by blogging but your not sure if you have the patience to write articles 2 or more times per week hire a company like Results Business Marketing, SEO professional that understand search engine algorithms.

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Minneapolis SEO

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Tuesday, May 3, 2016

Local SEO Focus

Local SEO is where it’s at in 2016. If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non-geo-specific brand.

Minneapolis SEO, Local SEO, SEO Services, Mpls SEO, SEO Companies That is a company that is trying to sell more nationally or globally. If you are a Plumber in MN you want to be found by those that are most likely to utilize your services in a given territory (local).

Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. There are some very basic tasks you can execute to gain an advantage on local listings, like anything it just takes a little time and effort to secure your local listings.

First off and foremost, If you haven’t already, you’ll need to claim your Google My Business page.
All you need to know is that once you’ve set it up, you should include the following:

  • Add a long, unique description that’s formatted correctly and includes links.
  • Choose the correct categories for your business.
  • Upload as many photos as possible.
  • Add a local phone number to your listing.
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days (if relevant).
  • Get real reviews from customers (I’ll come onto this).
Why is local search so important? The BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further underscoring this finding: 34 percent of small business owners told BrightLocal that if they could only choose one marketing channel, they’d pick local search.This underscores the importance your competitors are putting on local search and why you should also.

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Local SEO
For as many years as I can remember I have been working with websites  and following the trends in search engine optimization. The ever changing trends have come to focus on local search and although it may change it is where we are at for now.

On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content. Here are some tips for on page optimization.

  • Try to add your City/Region, plus a relevant keyword, within your landing page title tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page H1 tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page URL.
  • Try to add your City/Region, plus a relevant keyword, within your landing page content.
  • Try to add your City/Region, plus a relevant keyword, within your landing page image ALT attributes.
If you are considering hiring a professional SEO company to help you with these tasks contact Results Business Marketing, Minneapolis SEO Company that has years of experience and knows what search engines are looking for when it comes to local searc.

Results Business Marketing
St Paul, Minneapolis SEO

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Thursday, April 28, 2016

SEO is an important tool for roofing contractors as much so as a ladder or nail gun.

Roofing is a perfect example of a highly local business, and local business SEO is what you need to reach people who are searching for your service.  Many people call you when they have a roof leak or hail damage after a big storm. Those emergencies put your business to the test and make or break you. So how will these people find you? Today, it's through internet searches on a PC, TV or mobile device. 

In fact over 68% of all searches are done on a mobile device today. In the old days search was done from the yellow pages or newspaper ads that is not so true anymore. Even yellow pages have shifted online.

Organic seo refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. It’s a fancy way of saying you are not paying for ad’s you are working to obtain a listing on page 1 of Google, Bing, and Yahoo etc.

Roofing companies that utilize organic search have a higher response rate from interested customers. If you launch a website or wonder why the website you launched several years ago isn’t getting the high page rank you though it may, it may be time to consult a professional seo company.
Here is what a professional seo consultant may suggest as a method to gain organic seo ranking.
Keep a regularly updated, valuable blog: people are much more likely to share information they believe is valuable than a blog that has been created for the sake of blogging.

Share on social media: Search engines don’t treat social media links the same way they do with other links, but social sharing is important nonetheless! Get into the habit of sharing the blog posts on your website on your business’s social media pages such as Facebook and Twitter.

It’s fact businesses that have a blog get more traffic, they get ranked higher in search engines and they get more customers. It is not hard to write a 500 word piece on a topic related to your business once a month is fine twice a month is better  3-4 times a month posting blog articles to boost your seo is max. You can overdo it so be careful.

If you own a roofing company and you are considering hiring a professional seo company contact Results Business Marketing. Results Business Marketing has a proven track record of consistent results getting businesses ranked on Google, Bing and Yahoo.We write highly crafted blogs that are SEO friendly

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Wednesday, April 6, 2016

Social Media SEO

There is a right way and a wrong way to display images online. Social Media is such a powerful force for getting your brand name and image out there why would you risk that? By not going the extra mile to add clean and properly sized images to your profiles you are risking a confused and inattentive consumer.

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Profile Image Sizes
For every social media site there is a set parameter of image properties to be utilized. And just doing a little bit of research can help set you apart from the competition if they are being lazy and sloppy about how they are presenting their brand on social media.  

There are 2 ways to go about setting up your profiles. You can do it in house that is either do it yourself or have an employee in charge of this or outsource it to a company that specializes in social media profiles and content. Once you have made that decision t is still up to a business owner to visit these profiles and make a judgment as to whether or not the proper images are being utilized that best convey a brands image and message.

As far knowing the proper image sizes to use there are typically user instructions on any of the given sites you are targeting there are also social media image guides that are easily searchable on Google, or Yahoo. Here is a great website with tons of info on a bunch of sites.

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Proper Image Sizes are Important

It is really important to keep your images clear and properly sized, it is also important to maintain similar images across the many sites you intend to utilize. Changing up images is not a great idea as it will confuse consumers and the very people you are trying to draw in. Keeping a consistent look across all platforms is very important to building your brand.

Whether or not you want to use your own image as an individual or a business logo or brand image is up to you. There is a lot of research that points towards more interaction when you display your headshot as a profile image, however if you have an established brand or semi established brand it is ok to utilize a logo in it’s place. If you are an insurance agent for instance and you work for a national company on a local level I suggest a personal Image vs. the Company logo. It will come across as more personalized and genuine.

Here are some basic social media sites and image sizes. For now we will just stick with profiles and header image sizes. We will get into ad’s and other areas at a later date.

Facebook  The large Background image should be 851x315
And your profile image should be 180x180

Twitter  The large Background image should be 1500x500
And your profile image should be 400x400

LinkedIn The large Background image should be 1500x500
And your profile image should be 500 x 500

You Tube The large Background image should be 2560 x 1440
And your channel icon should be 800 x 800

Again these are just a few of the most often utilized social media sites and there basic profile image sizes.

There are many ways to resize and save the proper images that you are going to need. Photoshop, Paintbrush Corel Draw all these or any photo resizer program can get you there. There are also a few great free online options as well like, webresizer, picresize, and imageresize to name a  few.

As always if you need help setting up or managing your social media site or sites contact a professional company like Results Business Marketing. We love to help businesses how to maximize their exposure on social media!

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Tuesday, March 8, 2016

SEO and Embedded Content Marketing

So your SEO Campaign is taking a bit longer than you thought it may to reach the top pages in Google Search

Well it’s really no surprise. Gaining the top slots in search engine results pages can take a lot of efforts. If you are focusing your efforts in the wrong area it can be a painful journey.
Some of the things you have probably read about like page titles, image title tags and fresh content in abundance without over stuffing your keywords have seemed to begin working for you, however you are in an industry that has very competitive  keywords and it’s a tougher climb than you thought. 

Have you heard of embedded content blogging? Certainly you have gone to one of the many free blogging platforms and started up a blog…right? If you haven’t you best get started and you best get your pencil ready. Writing and publishing fresh content in his type of format is going to propel your seo efforts forward. Blogging is a great way to add fresh content, and get your message across to your potential customers effectively. 

There are many free platforms for starting a blog, We use Blogger which is from Google, no cost and if you already have a Gmail Google webmaster tools or Google analytic account it is right there at your fingertips. 

You can create fresh content to boost seo add images add videos create backlinks etc.
You can also embed content such as slideshows videos etc. And you can do it from more than just Youtube, you can embed from Pintrest, Vimeo and many more sources. This will give you the ability to leverage content that is related to your business and create posts potential customers will want o read and share.

Embedding visual content is a crucial storytelling method. Storytelling thrives on bringing experiences to life – adding jaw-dropping visuals to your text makes your story that much more engaging. Embedding your content opens gateways of opportunities and audience reach that wouldn’t be possible through pasted content or visuals. Utilizing services such as thinglink.com allows you to make visually rich content that engages readers. Visual storytelling helps connect, inspire, and engage your brand with your audience better and faster than a simple text. 

Adding video or interactive media like slideshows to you blog shows your readers and customers that you care and that you are taking the extra time to inform and educate them so they can make an educated purchasing decision.

You can Embed content from many sources. Here are just a few.

       Youtube – Embed video content that you have created or share content others have made that is likely to inform your visitors and readers.

     Pintrest – Embed interesting Pins and Boards onto your blog

          Instagram - Keep in mind that when you share or embed one of your Instagram posts, anyone with a link to that post will be able to see it. This means more traffic.

         Vimeo – Is another great source for information rich content. Make your own or share others.

          Cincopa – Create slideshows that will impress your readers and encourage them to share your message!

These are just a few examples of what you can do to spruce up your articles and blog pieces and maximize your seo efforts.
Remember sites or site owners that blog tend to see about a 75% increase in traffic than those that don’t so adding as much rich content to your story as you can will get you to the top and leave your competition in the dust.

If you are interested In adding embedded content to your blog or creating content for your website promotion but don’t have the time or the skills contact a company like Results Business Marketing. 

Marketing companies like R.B.M are experts in content and embedded content marketing.
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