Thursday, May 19, 2016

Blogging for SEO

Should I still be blogging for SEO?

Minneapolis SEO, SEO Services, SEO Minneapolis, Local SEO
Blogging for SEO
It was well known for years that acquiring links to your website was going to give you a favorable ranking on Google. That has changed over the years due to many factors, as have many seo trends from years past. but there has been one consistent for a great shot at Google SEO and a high page rank, Blogging. Yup I know it sounds like an old way of doing business and nobody likes the thought of having to sit down and write 500-600 word articles and load them with keywords back links images etc. But even in 2016 adding a Blog to your site or creating an off site Blog and linking to it will benefit your website's seo greatly.

The first blogs appeared in the 1990's, however there have been some blogging platforms that have appeared more recently that are gaining a lot of attention.

Blogging as we see it has two different functions. The first function is to engage readers and create interest in whatever you are trying to say. If you are a fashion designer or an online retailer you would probably like to have visitors to your blog have them sharing and engaging and gaining viewers as your business grows.

The 2nd purpose for blogging is the SEO factor. Blogging is a great way to create fresh content something Google itself says is a key factor in SEO and page rank. In other words your blog can act as a promotional tool for engaging readers but it is also a great way to engage the search engine spiders, and obtain higher page rank than your customers.

Creating a blog is easy and there are a lot of platforms as we mentioned earlier, Blogging platforms like Blogger from Google, or Medium which is a daily destination for millions of bloggers creating fresh content daily. So what are the key metrics that are going to have the best chance of engaging viewers and search engines alike?

1. Length, is bigger better? Want more shares on social media? Aim for medium length blog posts between 600 to 1,250 words.

2. Graphics. Good clean sharp images can keep readers engaged it also helps spiders determine the topic and relevancy of your blog as it relates to your website topics. Always make sure to tag images with relevant keywords and descriptions.

Minneapolis SEO, SEO Services, SEO Minneapolis, Local SEO
Blogging as part of an SEO campaign
3. Ask a question. Asking questions keeps users involved. It may not have a lot of benefit for search engines but it is possible that a fair amount of sharing and positive acknowledgement can be  boost for your seo.

4. Comments? Comments are more than likely going to be fazed out in the coming years. There is a lot of opportunities for spammers to clutter up your blog. Utilizing signatures in blog comments used to be an SEO boost but it is now frowned upon and may even be a net negative.

You have to remember that Google’s whole purpose is to provide their customers with relevant and useful search results. Everything they do is built around the premise. Blogging can show google that you are serious about providing users and spiders fresh relevant content.

If you are interested in boosting your seo by blogging but your not sure if you have the patience to write articles 2 or more times per week hire a company like Results Business Marketing, SEO professional that understand search engine algorithms.

Results Business Marketing
Minneapolis SEO

Minneapolis SEO, SEO Services, SEO Minneapolis, Local SEO

Tuesday, May 3, 2016

Local SEO Focus

Local SEO is where it’s at in 2016. If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non-geo-specific brand.

Minneapolis SEO, Local SEO, SEO Services, Mpls SEO, SEO Companies That is a company that is trying to sell more nationally or globally. If you are a Plumber in MN you want to be found by those that are most likely to utilize your services in a given territory (local).

Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. There are some very basic tasks you can execute to gain an advantage on local listings, like anything it just takes a little time and effort to secure your local listings.

First off and foremost, If you haven’t already, you’ll need to claim your Google My Business page.
All you need to know is that once you’ve set it up, you should include the following:

  • Add a long, unique description that’s formatted correctly and includes links.
  • Choose the correct categories for your business.
  • Upload as many photos as possible.
  • Add a local phone number to your listing.
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days (if relevant).
  • Get real reviews from customers (I’ll come onto this).
Why is local search so important? The BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further underscoring this finding: 34 percent of small business owners told BrightLocal that if they could only choose one marketing channel, they’d pick local search.This underscores the importance your competitors are putting on local search and why you should also.

Minneapolis SEO, Local SEO, SEO Services, Mpls SEO, SEO Companies
Local SEO
For as many years as I can remember I have been working with websites  and following the trends in search engine optimization. The ever changing trends have come to focus on local search and although it may change it is where we are at for now.

On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content. Here are some tips for on page optimization.

  • Try to add your City/Region, plus a relevant keyword, within your landing page title tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page H1 tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page URL.
  • Try to add your City/Region, plus a relevant keyword, within your landing page content.
  • Try to add your City/Region, plus a relevant keyword, within your landing page image ALT attributes.
If you are considering hiring a professional SEO company to help you with these tasks contact Results Business Marketing, Minneapolis SEO Company that has years of experience and knows what search engines are looking for when it comes to local searc.

Results Business Marketing
St Paul, Minneapolis SEO

Minneapolis SEO, Local SEO, SEO Services, Mpls SEO, SEO Companies