Thursday, April 28, 2016

SEO is an important tool for roofing contractors as much so as a ladder or nail gun.

Roofing is a perfect example of a highly local business, and local business SEO is what you need to reach people who are searching for your service.  Many people call you when they have a roof leak or hail damage after a big storm. Those emergencies put your business to the test and make or break you. So how will these people find you? Today, it's through internet searches on a PC, TV or mobile device. 

In fact over 68% of all searches are done on a mobile device today. In the old days search was done from the yellow pages or newspaper ads that is not so true anymore. Even yellow pages have shifted online.

Organic seo refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. It’s a fancy way of saying you are not paying for ad’s you are working to obtain a listing on page 1 of Google, Bing, and Yahoo etc.

Roofing companies that utilize organic search have a higher response rate from interested customers. If you launch a website or wonder why the website you launched several years ago isn’t getting the high page rank you though it may, it may be time to consult a professional seo company.
Here is what a professional seo consultant may suggest as a method to gain organic seo ranking.
Keep a regularly updated, valuable blog: people are much more likely to share information they believe is valuable than a blog that has been created for the sake of blogging.

Share on social media: Search engines don’t treat social media links the same way they do with other links, but social sharing is important nonetheless! Get into the habit of sharing the blog posts on your website on your business’s social media pages such as Facebook and Twitter.

It’s fact businesses that have a blog get more traffic, they get ranked higher in search engines and they get more customers. It is not hard to write a 500 word piece on a topic related to your business once a month is fine twice a month is better  3-4 times a month posting blog articles to boost your seo is max. You can overdo it so be careful.

If you own a roofing company and you are considering hiring a professional seo company contact Results Business Marketing. Results Business Marketing has a proven track record of consistent results getting businesses ranked on Google, Bing and Yahoo.We write highly crafted blogs that are SEO friendly

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Wednesday, April 6, 2016

Social Media SEO

There is a right way and a wrong way to display images online. Social Media is such a powerful force for getting your brand name and image out there why would you risk that? By not going the extra mile to add clean and properly sized images to your profiles you are risking a confused and inattentive consumer.

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Profile Image Sizes
For every social media site there is a set parameter of image properties to be utilized. And just doing a little bit of research can help set you apart from the competition if they are being lazy and sloppy about how they are presenting their brand on social media.  

There are 2 ways to go about setting up your profiles. You can do it in house that is either do it yourself or have an employee in charge of this or outsource it to a company that specializes in social media profiles and content. Once you have made that decision t is still up to a business owner to visit these profiles and make a judgment as to whether or not the proper images are being utilized that best convey a brands image and message.

As far knowing the proper image sizes to use there are typically user instructions on any of the given sites you are targeting there are also social media image guides that are easily searchable on Google, or Yahoo. Here is a great website with tons of info on a bunch of sites.

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Proper Image Sizes are Important

It is really important to keep your images clear and properly sized, it is also important to maintain similar images across the many sites you intend to utilize. Changing up images is not a great idea as it will confuse consumers and the very people you are trying to draw in. Keeping a consistent look across all platforms is very important to building your brand.

Whether or not you want to use your own image as an individual or a business logo or brand image is up to you. There is a lot of research that points towards more interaction when you display your headshot as a profile image, however if you have an established brand or semi established brand it is ok to utilize a logo in it’s place. If you are an insurance agent for instance and you work for a national company on a local level I suggest a personal Image vs. the Company logo. It will come across as more personalized and genuine.

Here are some basic social media sites and image sizes. For now we will just stick with profiles and header image sizes. We will get into ad’s and other areas at a later date.

Facebook  The large Background image should be 851x315
And your profile image should be 180x180

Twitter  The large Background image should be 1500x500
And your profile image should be 400x400

LinkedIn The large Background image should be 1500x500
And your profile image should be 500 x 500

You Tube The large Background image should be 2560 x 1440
And your channel icon should be 800 x 800

Again these are just a few of the most often utilized social media sites and there basic profile image sizes.

There are many ways to resize and save the proper images that you are going to need. Photoshop, Paintbrush Corel Draw all these or any photo resizer program can get you there. There are also a few great free online options as well like, webresizer, picresize, and imageresize to name a  few.

As always if you need help setting up or managing your social media site or sites contact a professional company like Results Business Marketing. We love to help businesses how to maximize their exposure on social media!

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