Google once again is changing the architecture of the web by requesting all websites have a mobile friendly design. In most cases websites have been designed on 3 platforms, desktop, tablet and mobile. With responsive design one design ='s multiple looks. When it comes to SEO google rules the roost with over 70% of all searches globally. So when Google says we are going to rank responsive designed websites higher than non responsive…well you better get designing.
What is responsive design?
Simply defined Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)
Responsive web Design is a different approach to web design as in the past when you literally had to design 3 different sites to meet current web seo standards. Remember back in spring of 2015? Google announced it would give more weight to sites that were mobile friendly and potentially punish websites that were not. This had a huge impact on how businesses viewed their sites. There was a mad rush to ensure mobile friendly versions of websites. Responsive design solves that problem. When you build a website utilizing this type of design software your website automatically conforms to mobile standards. Depending on the type of device you are viewing a website it will automatically configure itself to that format.
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What defines responsive website design?
There have been many advances in responsive images (detailed later in this post), but the core idea is that images should be able to shrink within the confines of a fluid grid.
Traditionally, websites have been defined in terms of pixels. This is an idea that was carried over from the print industry, where a magazine or a newspaper was always going to be the same fixed size. For better or worse, this is not how websites are displayed. Rather, a website might appear in a large format like on a television, or on a very small screen like a smartphone (or even a smartwatch). For this reason, responsive websites are built with relative units like percentages, rather than fixed units like pixels.
Beyond just multiple screen resolutions, web designers now have the added challenge of multiple pixel densities. Phones, tablets, laptops, and even some desktops, might have 2x or even 3x the number of pixels.
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Of course there is a lot of technical jargon that goes with responsive design but you get the idea. If you are designing websites or if your company is having their website redesigned you have to incorporate responsive design into the mix as it is a fact of google search life and it is here to stay.
If you are in need of a website redevelopment or just a website in general contact Results Business Marketing. RBM is a Minneapolis SEO Company, the specializes in SEO or Organic Search for businesses and Website design and hosting.
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