Thursday, November 19, 2015

Seo has a friend in responsive website design.

Google once again is changing the architecture of the web by requesting all websites have a mobile friendly design. In most cases websites have been designed on 3 platforms, desktop, tablet and mobile. With responsive design one design ='s multiple looks. When it comes to SEO  google rules the roost with over 70% of all searches globally. So when Google says we are going to rank responsive designed websites higher than non responsive…well you better get designing.

What is responsive design? 

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Simply defined Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)

Responsive web Design is a different approach to web design as in the past when you literally had to design 3 different sites to meet current web seo standards. Remember back in spring of 2015? Google announced it would give more weight to sites that were mobile friendly and potentially punish websites that were not. This had a huge impact on how businesses viewed their sites. There was a mad rush to ensure mobile friendly versions of websites. Responsive design solves that problem. When you build a website utilizing this type of design software your website automatically conforms to mobile standards. Depending on the type of device you are viewing a website it will automatically configure itself to that format.

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What defines responsive website design?

Fluid Images
There have been many advances in responsive images (detailed later in this post), but the core idea is that images should be able to shrink within the confines of a fluid grid.

Fluid Grids
Traditionally, websites have been defined in terms of pixels. This is an idea that was carried over from the print industry, where a magazine or a newspaper was always going to be the same fixed size. For better or worse, this is not how websites are displayed. Rather, a website might appear in a large format like on a television, or on a very small screen like a smartphone (or even a smartwatch). For this reason, responsive websites are built with relative units like percentages, rather than fixed units like pixels. 

Responsive Images
Beyond just multiple screen resolutions, web designers now have the added challenge of multiple pixel densities. Phones, tablets, laptops, and even some desktops, might have 2x or even 3x the number of pixels.

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Of course there is a lot of technical jargon that goes with responsive design but you get the idea. If you are designing websites or if your company is having their website redesigned you have to incorporate responsive design into the mix as it is a fact of google search life and it is here to stay.

If you are in need of a website redevelopment or just a website in general contact Results Business Marketing. RBM is a Minneapolis SEO Company, the specializes  in SEO or Organic Search for businesses and Website design and hosting.

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Monday, November 16, 2015

Your Business can Benefit from a Marketing campaign

Include SEO for Organic Search Results as well as Direct Mail thru Every Door Direct and the United States Post Office for your business Marketing campaigns.

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SEO for organic search is the most cost effective way to attract quality visitors to your website and convert them into customers that want to spend cash on your products and services. 

Another way to reach potential customers is Every Door Direct Mail from the United States Post Office. Contrary to whst most people believe direct mail is still alive and well and it is very affordable. If you are a business that is trying to reach out to consumers Direct Mail get's your name and information in front of businesses fast and inexpensively.

Results Business Marketing has experience working with businesses utilizing direct mail to target a new or existing customer base.

What Is Every Door Direct Mail?

Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. Just create your mailpieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes.

Find Potential Customers:
Identify a local area or areas you would like to target your mailing to  

Select the Routes  
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Pinpoint the neighborhoods that you fell offer the best chance to convert consumers into customers.

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Over sized Postcards are  a very effective tool your business can utilize to reach out to consumers. These pieces stand out and provide a great way to get into the hands of potential new customers.

The cost for mailing an over sized postcard is right around .23-27 cents. Compare that to mailing a letter and it is almost half the cost!! Couple that with the low cost to design and print the post cards you can mail for less than.50 cents per piece. Add the low cost of mailing to the ability to really target potential customers in your are and you have winning marketing method that is affordable for businesses of all sizes.

Of course there are marketing methods for B2B Direct Mail also the mailing costs are a little higher but it is still a very affordable way to get your name out there. 

When you combine the effectiveness of  organic search online with the ability to target a direct marketing campaign to those most likely to be searching for your type of business you have a very potent combination of  affordable marketing services. 

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You don;t have to be a major player to play in a major way. Small businesses have access to the same tools  large businesses do. You just have to know how much you can get done, on a tighter budget utilizing as many inexpensive methods you can find.

We used to call this type of marketing Gorilla Marketing, however in the current climate we are going to utilize the phrase "maximizing cost effective marketing for business". Not quite as fun but a lot more politically correct and effective terminology. 

If you are interested in SEO or Every Door Direct mailing contact Results Business Marketing. We have experience designing and mailing postcards as well as Organic SEO programs for all types of businesses.

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Thursday, November 12, 2015

SEO works for any type of Business

Competition is tough. Everyone is trying to be in the top results on search engines.  Your business can benefit from professional SEO services. It really doesn't matter whether you are a buyer or a seller whether you are in retail wholesale, manufacturing or service industries. Somewhere out there someone is looking for the products and services you offer. If you can't be found online it's pretty much a guarantee your competition can be and guess who get's the business...

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Let's look at a few stats directly from the search engine giants themselves.

1. Number of Google searches over 1 billion Billion with a B...

2. 72% is the percentage of US Google searches others include Yahoo, Bing, etc.

3. Percentage of searches from Mobile devices are over 1/2 or close to 550million searches per month.

4. Google share of mobile organic search 89%

5. Number of webpages indexed into Google is 50 Billion

I could go on and on but you get the idea. Google is the king of the search engine hill. Having said that it is important to not put all your eggs in one basket. Bing and Yahoo have their place in your SEO tool box as well.

Bing has teamed up with Yahoo in some aspects of their search. They share submission tools that allow you to submit your website to both search engines at the  same time. Also Bing has a tool called Places.Much like Google maps or Google Local as it used to be known Your business shows up in local search targeting your immediate area.

Yahoo has also re-established a relationship with Google sharing some tools and allowing for a more effective local search.

If you just focus on Google you run the risk of disappearing from search if you get caught utilizing Black Hat SEO techniques or in the event of a search alogrhythm shake up what you were doing last week may not work this week. Google penalties can be hard to recover from. If you utilize more search engines you reduce the risk of a devastating impact occurring due to circumstances beyond your control.

SEO is a balancing act. If you do too much search engines will see you as spammy. If you don't do enough you run the risk of being over run by your competition. If you rely on only one search engine you run the risk of being black balled. It;s so confusing.

It really doesn;t have to be so confusing. Learn a little bit about what makes quality organic search for one search engine and you can translate that across the board.

Although Google has their own search criteria similar techniques can work to get your website ranked highly on Yahoo and Bing.

Search Engine Optimization is a mystery to many business owners be it doesn't need to be intimidating. A honest and consistent effort can achiecve the results you arre looking for even in very competitive industries. Organic search online has taken the place of Yellow Pages and local Newspaper ads. If you work with a professional SEO company what used to cost 1500 to 2500 per month in advertising can be replaced by  500-1200 in local search marketing. Search has gone online, if you are not taking advantage  of that fact you are missing the boat

Contact a Professional Local SEO Company like Results Business Marketing. Over 12 years of experience ranking businesses like yours in Major Search Engines.

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Monday, November 9, 2015

Utilizing H1-H6 tags for SEO

Why h1 h2 h3 tags are relevant to on page SEO when planning and building a website. If you are building a website for your online enterprise you have many things to consider. Relevant text tagged images and paragraph structures to name a few.

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There are many different ways to go about building a website such as purchasing a software program utilizing a cloud based service, Wordpress type online webdesign program or one of the many build your own site websites out there. Most of these can help you to build a decent website, however if your site can not be found by search Engines like Google Bing Yahoo etc. you are going to be very disappointed in the number of visitors and sales you will make.

So today we will talk about a very important aspect of the architecture of a website they are called H1 H2 etc. tags. These tag types are known as header tags. They inform the search engines as to what your website is about. Although you can utilize H1-H6 tags the most relevant will be the H1-H3 tags they inform the search engine spiders the most relevant info about your website.

Utilizing the proper text within these tags is extremely important since search engines are utilizing them to identify the content of your site they should be well thought out paragraphs and descriptions of your products and services. While it's certainly true that a page can rank high in search engines and have no structural tags in them at all. Sites that properly utilize these tags stand a much higher chance of showing up higher in search engine results pages.

H1 is the most relevant paragraph on your websites landing page or any page you have defining your content. This generally indicates the topic for the entire Web page and is where most people look first when they're trying to figure out what the page is about.

H2 Have relevancy and are important to identify 2nd layer subject or topics relevant to the information contained within your website. Overstuffing these paragraphs with keywords can lead Google to possibly penalize your site so like everything in SEO World discretion is a must. Don’t overdo it.

H3 This is a lower subheading tag and although it should be utilized although the relevance may start to fall off a bit. Always try to use longer keyword string that are relevant to your topic but change up the words so all 3 H tags are different.

In summary, Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what your website is about. Search engines recognize the copy in your header tags as more important than the rest. This starts with your h1 and works its way down in importance to the h2, h3 and so on.  These tags will help support the overall theme or purpose of your page. You cannot just throw in whatever content you want into these headers. It’s important to utilize your header tags with short-tail and long-tail keywords.

If you are building or have built a website and you are not getting the kind of exposure you need contact a SEO professional like Results Business Marketing

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Wednesday, November 4, 2015

Minneapolis companies have a reliable SEO (search engine optimization) partner.

SEO has been likened to alchemy of the new digital age. That is to take a website or online blog  from nowhere and make it highly visible in search engines like Google, Bing, Yahoo. 


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A business that has an online presence needs to be found by potential customers that are searching for their products, services or advice. Once you build a website or blog you need to promote it so it is capable of being located in SERP’s (search engine results pages). 

Search Engines like Google for instance utilize Algorithms in some cases these can include up to 245 different formulas to determine which websites come up first when you search for a particular topic. If you are relying on potential customers finding you then paying attention to what the search engines require to match these algorithms is very important. 

Although search engines don’t like giving away their special sauce we know that a few factors weigh heavy on search results.

Fresh Content: Quality fresh content is probably the most obvious and easy to duplicate that could be as simple updating content on a website or blogging and creating backlinks to your website thus adding fresh detailed content. 

Google is constantly refiguring their algorithms. In fact as we write this in late 2015 there is another change on the horizon. Panda’s, Penguins, and bears oh my. Well maybe not Bears but the latest changes named Panda and Penguin have aimed to weed out weak and poorly written sites as well as tackle Black Hat SEO sites or sites that utilize underhanded techniques to gain position in search engine results.

A business partner like Results Business Marketing will work with you and utilize legal seo techniques to help you establish positioning and gain exposure in search engine results pages.
There are as many companies out their claiming to have the magic bullet, the guaranteed way to get youranked in a top spot of google when searchers look for you. Please stop and run away. If anyone ever guarantees they have the answer they have broken the code and their system will get you to the top and keep you there run away. 

The smartest minds in electronic marketing work daily to break down Google’s formulas and they have yet to break the code. With as many as 245 variables it would be impossible to get ahead of the engineers that are aware of the formula. It’s like duplicating the exact formula for coca cola it’s never been done.

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A real SEO partner works diligently within the bounds of the system knowing the basics and keeping up to date on changes that come at what seems like weekly intervals. You need to be able to put aside empty promises and listen to experienced search engine optimization professional. SEO is not easy it’s sometimes not fast but if not done properly it can mean the difference between being on the top and being on the bottom

If you are interested in building your online presence but are not sure you have the time to learn this extensive practice contact a professional company like Results Business Marketing. 15 years of experience working online.

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