When it comes to seo working smarter not harder can save you a lot of time and headaches. Using simple tools at the tips of your fingers for free can get you ahead of your competition.
1. Use PinterestAn easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.
Additionally, you can customize the pin’s link and point people back to your website or blog—further increasing the opportunity for your content to rank higher in a SERP. From an SEO perspective, Pinterest allows you to do a few things that other networks don’t, so take advantage of it.
Insider Tip: Google prefers high-resolution images, so use high-quality images on Pinterest whenever possible.
2. Sign up for Google+ and spend 10-minutes a day on it
3. Create a Google+ Local listingAccording to Google, 97% of consumers search for local businesses online. In order to perform well in local search results it’s critical that you optimize your Google+ Local listing (formally known as Google Places). A Local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business’s physical location. Update the details about your business—address, phone number, hours, etc.—and you’re good to go!
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