Utilizing H1-H6 tags for SEO

Why h1 h2 h3 tags are relevant to on page SEO when planning and building a website. If you are building a website for your online enterprise you have many things to consider. Relevant text tagged images and paragraph structures to name a few.

Local SEO

There are many different ways to go about building a website such as purchasing a software program utilizing a cloud based service, Wordpress type online webdesign program or one of the many build your own site websites out there. Most of these can help you to build a decent website, however if your site can not be found by search Engines like Google Bing Yahoo etc. you are going to be very disappointed in the number of visitors and sales you will make.

So today we will talk about a very important aspect of the architecture of a website they are called H1 H2 etc. tags. These tag types are known as header tags. They inform the search engines as to what your website is about. Although you can utilize H1-H6 tags the most relevant will be the H1-H3 tags they inform the search engine spiders the most relevant info about your website.

Utilizing the proper text within these tags is extremely important since search engines are utilizing them to identify the content of your site they should be well thought out paragraphs and descriptions of your products and services. While it's certainly true that a page can rank high in search engines and have no structural tags in them at all. Sites that properly utilize these tags stand a much higher chance of showing up higher in search engine results pages.

H1 is the most relevant paragraph on your websites landing page or any page you have defining your content. This generally indicates the topic for the entire Web page and is where most people look first when they're trying to figure out what the page is about.

H2 Have relevancy and are important to identify 2^nd layer subject or topics relevant to the information contained within your website. Overstuffing these paragraphs with keywords can lead Google to possibly penalize your site so like everything in SEO World discretion is a must. Don’t overdo it.

H3 This is a lower subheading tag and although it should be utilized although the relevance may start to fall off a bit. Always try to use longer keyword string that are relevant to your topic but change up the words so all 3 H tags are different.

In summary, Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what your website is about. Search engines recognize the copy in your header tags as more important than the rest. This starts with your h1 and works its way down in importance to the h2, h3 and so on.  These tags will help support the overall theme or purpose of your page. You cannot just throw in whatever content you want into these headers. It’s important to utilize your header tags with short-tail and long-tail keywords.

If you are building or have built a website and you are not getting the kind of exposure you need contact a SEO professional like Results Business Marketing

Results Business Marketing

Minneapolis, Saint Paul Mn SEO

612-615-8196

www.resultsbusinessmarketing.com

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Minneapolis companies have a reliable SEO (search engine optimization) partner.

SEO has been likened to alchemy of the new digital age. That is to take a website or online blog  from nowhere and make it highly visible in search engines like Google, Bing, Yahoo. 

 

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A business that has an online presence needs to be found by potential customers that are searching for their products, services or advice. Once you build a website or blog you need to promote it so it is capable of being located in SERP’s (search engine results pages). 

Search Engines like Google for instance utilize Algorithms in some cases these can include up to 245 different formulas to determine which websites come up first when you search for a particular topic. If you are relying on potential customers finding you then paying attention to what the search engines require to match these algorithms is very important. 

Although search engines don’t like giving away their special sauce we know that a few factors weigh heavy on search results.

Fresh Content: Quality fresh content is probably the most obvious and easy to duplicate that could be as simple updating content on a website or blogging and creating backlinks to your website thus adding fresh detailed content. 

Google is constantly refiguring their algorithms. In fact as we write this in late 2015 there is another change on the horizon. Panda’s, Penguins, and bears oh my. Well maybe not Bears but the latest changes named Panda and Penguin have aimed to weed out weak and poorly written sites as well as tackle Black Hat SEO sites or sites that utilize underhanded techniques to gain position in search engine results.

A business partner like Results Business Marketing will work with you and utilize legal seo techniques to help you establish positioning and gain exposure in search engine results pages.

There are as many companies out their claiming to have the magic bullet, the guaranteed way to get youranked in a top spot of google when searchers look for you. Please stop and run away. If anyone ever guarantees they have the answer they have broken the code and their system will get you to the top and keep you there run away. 

The smartest minds in electronic marketing work daily to break down Google’s formulas and they have yet to break the code. With as many as 245 variables it would be impossible to get ahead of the engineers that are aware of the formula. It’s like duplicating the exact formula for coca cola it’s never been done.

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A real SEO partner works diligently within the bounds of the system knowing the basics and keeping up to date on changes that come at what seems like weekly intervals. You need to be able to put aside empty promises and listen to experienced search engine optimization professional. SEO is not easy it’s sometimes not fast but if not done properly it can mean the difference between being on the top and being on the bottom

If you are interested in building your online presence but are not sure you have the time to learn this extensive practice contact a professional company like Results Business Marketing. 15 years of experience working online.

Results Business Marketing

Minneapolis Saint Paul SEO

612-615-8196

www.resultsbusinessmarketing.com

 SEO Services, Minneapolis SEO, Mpls SEO, SEO Mpls, Local SEO

Online Reviews and their impact on your SEO

It turns out online reviews can be an important tool for SEO and how many customers may use your website as a decision making tool. In fact a company called BrightLocal, which provides search marketing tools.

Online reviews build credibility

In 2014 BrightLocal's annual Local Consumer Review Survey found that fully 88 percent of people surveyed said they consulted online reviews either “occasionally” or “regularly”

In fact what type of business you are in has a huge impact on the impact of your online reviews. Businesses that fared really well included Restaurants, Doctors, Dentists, Clothing and Hair and Beauty Salons. Business types that seemed to rely less on reviews included Driving Instructors, Wedding shops, Accountants to name but a few.

Google also sees reviews as a factor in their SERP (search engine results pages) results. It may not be the number of reviews you receive but the length and originality that has a bigger impact. Also search companies are using new tools to weed out duplicate content and even where the review came from to spot false or fake reviews. In this day and age you can pretty much buy anything online including social media followers and fake reviews. Currently Amazon is suing people that are charging money for fake reviews on their site. 

What makes a quality online review?

Well obviously sincerity. Did the reviewer really shop at your store? Did the reviewer take time to write a well crafted review or was it a simple “The food was good” type of review? This will have an impact on the response a new viewer to your site may react or respond to your business. 

What makes a bad review?

Well it may be as simple as our example above. Short and not much real information. Information a potential new customer can use to make an informed decision about your business.  

If you have received a negative review there are some steps you can take to turn that frown upside down.

Determine If the Review is Real

It’s not especially common, but fraudulent reviews do happen. Though review sites have rules set up to avoid this, it’s not unheard of for an unscrupulous business to try to use negative reviews to take down a competitor.

Flag It or Remove It — If You Can

I have been able to identify fake reviews by competitors and had them removed by flagging them with a search engine like Google or Bing etc. Believe it or not they don’t want fake content on their sites either.

Respond the Right Way

Respond to the reviewer and see if there is a way to make things right. Was it bad service or high pricing? Identify the customers gripe and do your best to fix it. Once you have come to a positive conclusion ask the reviewer to remove the bad review or write an addendum explaining how you two worked together on a solution.

Get More Good Reviews

Try adding a page to your website or offer a small incentive for customers to post reviews regarding your business. This will build customer loyalty as well as great online presence and confidence in potential new customers.

In any case, knowing that online reviews are another way to get Google, Bing, Yahoo etc .to notice you gives your business another tool to utilize to promote yourself.

Contact Results Business Marketing, if you don’t have the time to utilize all of the different tools your business needs to maximize it’s SEO efforts

Results Business Marketing

SEO Social Media Specialists

Saint Paul, Minneapolis SEO Company

612-615-8196

  

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