Internet Marketing, SEO for Local Businesses

Internet Marketing SEO for Local Businesses, S.E.O Martian

SEO Martian

Ninety-seven percent of consumers search for local businesses online. Most local companies depend upon various directories in order to promote themselves and be found. But there’s more to it than having a name, address, and telephone number on a local listing.

Your potential customers are searching in real time and want their results to be up to date.
You need to keep your product feed current, with as much information as possible to enhance your listing and impress your customers.

You should learn how to optimize local listings to ensure that your business wins the online search battle.

The three major local places you have to list your business are

*Google Places now better known as Google Plus
*Yahoo Local
*Bing Local

There are more than likely several more internet marketing listing places within your region or direct area but rest assured no matter what any slick sales person will try to sell you. These are free and they will account for the majority of places customers search for your business.

If you have any questions about how to get listed in these directories or if you simply don't have the time. Give us a call. We speak SEO and Internet Marketing English you can understand

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SEO Martian Tricks and Treats

SEO tricks and treats

Don't be afraid of SEO. It doesn't require hocus pocus or a startling amount of money.
Treat your audience to an e-book, add great comments on high-traffic blogs that link back to you, or start a LinkedIn group.
Oh, the list is endless! So, don't get spooked. The more treats you offer, the more customers will knock on your door.

There are endless things you can do if you have the time.

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SEO Keywords for more effective search.

Assessing the Actual Value of a Keyword for Effective SEO

As you ponder your potential list of keywords, you need to consider the actual value to your website.

If you create homemade crafts, for example, you’ll need to assess if phrases like “Custom Crafts” or “Custom arts and crafts” have more value to your business. To do this, you first consider what brings you the most revenue.

I once worked with a woman that sold crafts making supplies for various crafts projects.. She spent scads of time creating keywords for “crochet tools” and “knitting tools”, but when we assessed her sales, it turns out 75% of all supplies sold were for scrapbook makers, and that people generally searched for “scrapbooking products” and related terms.

She has since revamped her business to only deal with scrapbookers – and that, in turn, is now her sole keyword strategy. She simplified based on value, and thus substantially boosted her success.

Sometimes we want to promote our favorite ideas but what really matters is what the customer wants to purchase.

If you would like to boost your web's exposure we can help, we start with a free evaluation of your site!!

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Our Business is Promoting Your Business   

SEO Tips for Btter Google Rankings

SEO Tips for your website

Your business is virtually nonexistent if your target market cannot see you online. And with more than 60% of internet traffic originating from search engines, SEO has become a necessity for a business to succeed. Over the past few years, SEO agencies have innovated several optimization techniques and strategies ranging from the most simple to the highly advanced tactics.
This full suite of services are great when combined, however, not all businesses have the resources in terms of time and money to do everything, especially small and family enterprises. If you're one of them and you have to choose only three search engine optimization tactics you will do, these three should definitely be on your list.

How is Google Indexing Your Site?

No matter how limited your budget or your time is, do not skip this step. If you're not getting any traffic from Google, then this will give you the basic data to explain your current status. In a nutshell, knowing your Google Indexing status will give you an overview if your site is getting listed on Google's search results pages or not.
You can do this even without the help of an SEO company. Just logged into your Google Webmaster Tools (if you don't have one, create now!), go to "Health" and go to "Index Status." Once you're here, select the "Advanced" tab. Once you're here, you basically want to look closer into the numbers under the "Total Indexed" and "Not Selected" categories. If your site has 100 pages and GWT shows that only 10 are being indexed, then you have an issue. The next thing to look at is the number under "Not Selected." Google defines this as: "URLs from your site that redirect to other pages or URLs whose contents are substantially similar to other pages." This can also indicate pages with noindex tags on them.
After you conducted this indexing diagnostic, fixing your site to make sure you get the most number of pages indexed as possible is not that easy and experts recommend that you tap into the services of professional SEO agencies.

Focus on High Potential Keywords

The best SEO company would advise for businesses to target both high potential and long tail keywords, but if you do not have the luxury of time and budgetary resources, then focus on the high potential keywords. You can do this by identifying the unique or primary products and services you are offering and you must have a dedicated page for each of these featuring the high potential keywords. Further, be aware of the title tags you use. They should focus on the distinct content of the page and the same tag should not be repeated several times on different pages.

Be Innovative and Creative in Your Link Building Strategies

The number of inbound links your site has is still the #1 factor that Google considers when it comes to rankings. SEO agencies employ a number of link building strategies to drive traffic, but if your resources are very limited, you have to be creative and innovative. Why not have your top spokesperson give an interview to an online news site? You can also create articles and submit them as guest blog posts to industry internet publications. You can also ask your local business organization to link to you. Whatever happens, do not subscribe to cheap and unethical automated link building services which can do more harm to your site.
Having a partner SEO company is still the best way to strengthen your SEO efforts, but if you have limited resources, the three mentioned above should be the bare minimum.

Author is working as an Internet marketing professional in an SEO company in MN. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire an Internet marketing agency for their businesses.

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Servicing SEO for all types of Businesses in the USA

Link building for effective search engine optimization

Posted by SEO Martian

When you begin the daunting task of acquiring quality and relevant backlinks to your website there are several factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.

For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.


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SEO for Mobile Web Sites

SEO for Mobile: The Nitty Gritty
An advantage of choosing an m. mobile site is the ability to create unique on-site SEO strategies for your small screen users. Because responsive design integrates all versions of your site into a single URL, on-site SEO remains the same across the board.

To determine your best move, consider the very telling results from a recent survey of mobile users. A significant 1 in 3 mobile searches were for local results, with 61 percent of those users calling a business as a follow-up.

If you’re a local business, this is big news. It means a large portion of your customers will find you through their phones, and as such, you’ll either want to focus all of your SEO efforts on local strategies, or have a native mobile site with special local tactics.

On the flip side, if you’re strictly online or national/global, responsive design is likely the most logical route. The study shows that while 71 percent of users who respond to a TV or online ad by visiting the merchant’s website on their smartphones, only 21 percent of major online businesses currently have a mobile-specific site.

See how many customers you could be wooing? And because the space is still riddled with bad user experiences, loyalty is easier to maintain, just by catering to the small screen audience.


For more information regarding seo and sem for your business contact:
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Why you need an Honest Search Engine Optimization Company

Originally posted by USA Today

A total of 19 firms collectively agreed to pay more than $350,000 in fines and stop posting bogus online reviews touting clients.

Story Highlights

• Writers from Philippine, Bangladesh and elsewhere recruited to write bogus online reviews
• "Astroturfing," or hiding origin and bias of online reviews a growing business
• Harvard Business School study shows one-star increase in Yelp rating can add 5% to 9% revenue boost

The potential customers who contacted Internet search engine optimization companies in New York said they owned a yogurt shop in Brooklyn and were looking for help counteracting negative consumer reviews posted online.

Some of the firms offered to write glowing, bogus reviews of the yogurt shop and post them on high-traffic consumer review websites such as Yelp, Google Local and Citysearch as part of their reputation-management services.

Only afterward did they learn that the yogurt shop representatives were actually New York State Attorney General's office investigators pursuing a year-long probe of the booming business of "Astroturfing" — concealing the true source and potential bias of online reviews.

Dubbed "Operation Clean Turf," the investigation disclosed Monday that many search engine optimization firms created fake online profiles and paid freelance writers based in the Philippines, Bangladesh, Eastern Europe and elsewhere $1 to $10 for each bogus review churned out.
Attorney General Eric Schneiderman said 19 firms collectively agreed to pay more than $350,000 in fines and stop posting fake reviews after being snared for violating New York laws against false advertising and deceptive business practices.

"This investigation into large-scale, intentional deceit across the Internet tells us that we should approach online reviews with caution," said Schneiderman, who called Astroturfing "the 21st century's version of false advertising."

Investigators found that search engine optimization firms used sophisticated strategies to shine up clients' sometimes less-than-stellar business reputations. One posted a job listing that said: "We need a person that can post multiple reviews on major REVIEW sites. Example: Google Maps, Yelp, CitySearch."
In an effort to evade review sites' electronic filters aimed at blocking suspicious posts originating from the same computer, the ad said "Must be from different IP (Internet Protocol) addresses ... So you must be able to have multiple IPs."

Investigators said a New York City nightclub, advertising directly for a helpful reviewer, placed an online ad that stated "we will supply the text/review. You must be able to post these without getting flagged" — identified as someone hired by the nightclub.
Buffing up a stained reputation can yield big financial results. A 2011 study by Michael Luca, a Harvard Business School assistant professor, estimated that a one-star increase in a company's Yelp rating can produce a 5% to 9% increase in revenue.

Aaron Schur, Yelp's senior litigation counsel, said the company tries to ensure the integrity of reviews posted on its website by using automated filtering software, asking users for tips about suspicious content and pursuing legal action. Commending the New York investigation, Schur said "we look forward to continuing to cooperate with the New York Attorney General's office and any other interested law enforcement office or regulator to protect consumers and business owners from efforts to mislead."

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