SEO Keywords for more effective search.

Assessing the Actual Value of a Keyword for Effective SEO

As you ponder your potential list of keywords, you need to consider the actual value to your website.

If you create homemade crafts, for example, you’ll need to assess if phrases like “Custom Crafts” or “Custom arts and crafts” have more value to your business. To do this, you first consider what brings you the most revenue.

I once worked with a woman that sold crafts making supplies for various crafts projects.. She spent scads of time creating keywords for “crochet tools” and “knitting tools”, but when we assessed her sales, it turns out 75% of all supplies sold were for scrapbook makers, and that people generally searched for “scrapbooking products” and related terms.

She has since revamped her business to only deal with scrapbookers – and that, in turn, is now her sole keyword strategy. She simplified based on value, and thus substantially boosted her success.

Sometimes we want to promote our favorite ideas but what really matters is what the customer wants to purchase.

If you would like to boost your web's exposure we can help, we start with a free evaluation of your site!!

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