Google continues to roll out changes for these (seo) search updates

SEO, SEO SERVICES, SEM, MPLS SEO, MINNEAPOLIS SEO, DIRECT MAIL, PROFESSIONAL SEO COMAPNIES, BEST SEO COMPANIES

 It has been an interesting year so far regarding search engine optimization techniques and practices. We are constantly having to adjust to whatever the big search companies throw at us. It wasn't that long ago we were all in a huff over panda and mobileageddon.

Professional SEO

Although some companies are always disrupted by adjustments such as these it is the companies that practice good quality seo and search practices that have little to fear from  change. Change is good it weeds out the black hat and search engine cheaters those that seek to exploit short term opportunities, but in the end they are snuffed out and back to the bottom they go.

I think the upcoming changes will be equally disruptive. Stay the course with good high quality links, add quality fresh content, maintain best search practices and you should be ok.

Let's take a look at the most recent changes and try to assess their impact.

1. Mobile Geddon. It was said that this algorithm change would  have more of an impact on Google’s search engine results than the Google Panda update and the Google Penguin update did.
Google did not specifically release a percentage of queries impacted but if it is true that 50% of all searches done on Google are on mobile devices then some websites certainly have been effected but I personally have only received a couple of calls asking for help with this one.

2. Penguin and Panda. Google continues to roll out changes for these search updates. It seems upon first release these had a pretty good impact on search for many sites. However it seems like the subsequent releases have had an impact but less of. Webmasters and designers are pretty good at making adjustments. Again following best practices can help you to avoid wide swings in changes to search engine optimization algorithms.



3. Let's not forget Bing and Yahoo, They may account for less search than google combined they still account for how some users navigate the web. Bing recently moved it's search focus to https or secure site search giving more weight to sites with ssl certificates, this in the beginning has had an impact however as the web moves towards secure sites this should level off.

4. Yahoo. Has tried to move search with Java updates. At the company’s annual shareholder meeting on Wednesday, Chief Executive Marissa Mayer announced a partnership with Oracle aimed at getting more users to try Yahoo search. Starting this month, users who install or update Oracle’s Java software will be prompted to make Yahoo their browser’s default search engine and home page, This may or may not work. Trying to steer users away from a preferred search platform may turn some people off.

In any case the only true constant in search is change. As search firms try to capture market share and at the same time make results safe and secure constant adjustments to search algorithms  will keep seo experts on their toes.

Results Business Marketing is a Professional Search Engine Optimization and Search Engine Marketing Company. They provide consulting and SEO services for many types of businesses. If you are in need of a professional seo company contact Results Business Marketing today.

Results Business Marketing
Saint Paul, Mn
612-327-5756
www.resultsbusinessmarketing.com

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Targeted SEO for Law Firms

SEO SERVICES, MINNEAPOLIS SEO, MPLS SEO,  HOW DO I GET MY BUSINESS ON PAGE 1 OF GOOGLE?

What’s Your Law Firm's SEO Problem? 

Not enough business? Do you get calls that are not related to your area of expertise? If you are an attorney that specializes in trusts and wills, a criminal defense call is probably just wasting your time.

 

Targeted SEO and search engine marketing are essential to get you the calls you are looking for. Your SEO program should be targeting the area of law you specialize in. Keywords, Image Tags, Articles, Search engine directory submissions you name it they should all point your website in the direction of the customers you are trying to reach.

Article Writing or Blogging is key to getting targeted customers to your doorstep. I understand that sounds like a daunting task with all the work it takes to build your practice daily when do you have time to write a 1000 word Blog article? The truth is Lawyers don’t have time to write three 1000+ word articles per week, and even the best writers don’t know the law as well as attorneys.That's where we come in we don't have to know the word of the laws, we just understand how to use Blogging and keywords to get search engines to recognize and rank your site on top.

SEO for Attorney's

New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.

Being on page 2 or 3 is just not good enough. Results Business Marketing has been ranking businesses on page 1 of Google for years. Our targeted techniques start with a %100 free analysis of your current website. In most cases we can work with what you currently have. Very seldom do we recommend a rebuild of your current site.

From there we discuss your firms goals and specialties. If hired we go to work that same day to get you the SEO results you are looking for. We can even be made part of your social media team so we can enhance your social media profiles to build brand awareness.

When your law firm partners with a Professional SEO  firm like Results Business Marketing you can focus on your day to day business while we focus on your day to day marketing and promotional efforts.

Contact Results Business Marketing Today!! We can help your Legal Practice grow.

Results Business Marketing
St Paul, Minneapolis SEO, Direct Mail and Web
612-327-5756

Direct Mail Marketing, tips to make it work for you

What is Direct Mail Marketing? Direct mail marketing is a perfect opportunity to get your company's name in the hands of customers who want to hear about your latest products, services, and coupons.

SEO, Direct Mail and Web

Recently there have been huge improvements in the direct mail process. Increased research abilities to target businesses for b2b mailing is amazingly accurate. The USPS every door direct program allows businesses to target homeowners or perspective customers down to neighborhoods within zip codes. this type of targeted marketing can increase conversions for businesses with great accuracy.

1. Understanding Your Target Customers 

Knowing about your best customers is a key factor in targeted direct mail marketing. Knowing the customers' basic demographics, such as males 18 to 34 or females with children, is a start. However, a more complete understanding of your customer's profile like their shopping and purchasing behavior in other categories; their attitudes toward trends, products, marketing and media; or their lifestyle habits can help you become even more effective in both your lead selection and the messages you'll use in communicating with the leads.

2. Open With a Proposition

“Consumers have short attention spans. Instead of building excitement toward your value proposition, just open with it. This will attract the recipient’s attention and force you, the sender, to see if your value proposition is worth sending to potential customers.”

3. Provide Value 

“Most direct mail pieces deserve the moniker of “junk mail.” To make sure yours stands out from the crowd, you must deliver some kind of real value that transcends your brand message. There are so many creative things you can do that are cheap: Deliver curated content, use creative techniques (such as punch-outs or folds) to make something that consumers can use or write witty copy. Be boldly creative!” 

Get Results Fast

4. Sell Solutions to Problems, Not Products

No one cares about your widgets. What they care about are their own needs and wants. Bob doesn’t want a drill, he wants a hole. Mary doesn’t want a dress, she wants to look thin at the party this Friday. Alice doesn’t want an investment newsletter, she wants to find a great investment that will let her retire at 45. Ted doesn’t want a recipe book, he wants new ways to impress his friends at dinner parties and generate the compliments he thrives on.

 5. Make your calls to action! Make 'em loud and often

With direct mail marketing it's vitally important to invite response with calls to action (CTA's). Call for action at least three times. Imply the CTA in the wording of the offer (e.g. Enter to Win); follow your body copy with a CTA (e.g. call or click Today!); and in the footer or 'PS' remind them to why they don't want to forget to do it today. Make your CTA's large, bold and bright and use ample exclamation marks! Give your reader every possible vehicle to respond such as 800 #, local #, fax #, email, reply card, website or personal URL (PURL)

If you are considering a direct mail campaign give me a call at Results Business Marketing. I have successfully implemented direct mail campaigns for several years and combined with an effective SEO campaign Direct Mail get can you results.

Results Business Marketing

SEO, Direct Mail and Web

Saint Paul-Minneapolis, Mn.

612-327-5756

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Minneapolis SEO Results Business Marketing

Minneapolis has access to high quality SEO services with a trusted partner in, Results Business Marketing.

Minneapolis SEO

SEO, there is no longer a question of if you should utilize these techniques it's a matter of when are you going to start.

There has been a huge shift in the last 5 years to digital search when a customer is looking for your business. In the past it was acceptable to place ad's in the yellow pages or newspapers and sit back and wait for the phone to wring. Picked up a yellow book lately? Online search accounts for the majority of how businesses are found and it's only going to get stronger. 

Google currently accounts for 67% of online searches and recently has released more search standards for mobile search.

Mobile vs Desktop Search

Mobile search has recently passed desktop search and the curve is climbing as you can see in this graph.The explosion of mobile devices has been an obvious contributing factor in this example. Fact is if your site is not mobile friendly you are probably not getting the traffic and conversions you are looking for.


SEO is a key factor in making sure your site can be found by those searching for your products and services. SEO is the art of making a website search friendly. SEM is the art of promoting that site. You can spend a ton of time and money promoting a site that is not properly optimized.

If you are considering hiring a professional seo company consider Results Business Marketing. Minneapolis SEO that get's results.

Results Business Marketing
612-327-5756
www.resultsbusinessmarketing.com

Minneapolis SEO, Mpls SEO, SEO Services, SEO Minneapolis, SEO Mpls, SEM Services, SEO

Improving Your Local SEO

Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

Online SEO Services

You've got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site. Avoid the common mistake of only including the NAP within an image -- images can’t be crawled from search engines like HTML text. The most common location for the NAP is in the footer or header of the site. 

Create location pages if you have more than one brick and mortar location. Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. It's also important you avoid duplicating content across multiple location pages

Be the local authority for your industry -- I'd recommend going about it through regularly publishing blog content. (And setting up a business blog if you don't already have one.) Promote local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

Local Profile Pages

• Google+ Local

• Remove duplicate listings using Google Mapmaker.

• Develop a system for building customer reviews.

• Optimize your business categories.

SEO SERVICES

Build these directory citations.

• Express Update
• Neustar Localeze
• My Business Listing Manager
• Factual

Verify that your citations are consistent and complete across these four data aggregators. Remove any duplicate listings you find. 

This  is intended to be alocal SEO jumpstart for your business. Some of the tips are one-off activities where you can set it and forget it (i.e. making sure your NAP is clearly written on your site). On the other hand, building reviews and publishing locally relevant content is an activity your organization needs to do on an ongoing basis for long term local SEO success

If you are struggling to get noticed online contact Results Business Marketing Get Results Today!

Results Business Marketing
Saint Paul, Mn
612-327-5756

Minneapolis SEO, Mpls SEO, SEO Services, Direct Mail Marketing

SEO: Getting Basic With The Basics

What's the point of writing good content if no one can ever find it?   

 Results Business Marketing, May 12th 2015

What matters more in SEO than content? Nothing.

Content is King Once Again

And, while ranking high in serp's is a high priority for most businesses, when it comes to having a well-optimized Web presence content is the A++ and A+ of those efforts — more specifically, written content. Search engines can only crawl, index and understand text — not images, videos, podcasts, photos or any other type of graphic or multimedia content.
That’s not to say you can’t optimize non-text content marketing elements, but that is for another story.

What is the Key to Content Writing? Keywords

Strong, optimized and well written content is the most critical part of any SEO initiative.
However before any sentences, taglines or headlines are written, you must venture into the land of search optimization by researching keywords and key phrases your target audience is likely to use when searching for your website, articles, blog entries or other content initiatives, as well as for individual pages or specific pieces of content within a website or blog.

The first step in the keyword research process is simply to brainstorm a list of the words and phrases a searcher might use to find your site or business.

The task here is to be specific. Forget broad terms like “pants.” Focus instead on “dress pants” or “casual dress pants” or “bets prices on dress pants” or “Calvin Kline dress pants.” It can be helpful to ask  friends, family, clients or colleagues what terms come to mind.

Don’t completely eliminate very broad terms such as “pants” — this helps searchers get a general feel for the content. But it’s the very specific, targeted terms (“dark blue business casual dress pants”) that attract the targeted traffic at the bottom of the purchase or conversion funnel.

Once you’ve determined which keywords to target, both for an overall content marketing initiative as well as for specific, smaller campaigns, it’s time to build content around those terms.

 
Using those keyword terms in well structured sentences is important. In the past may a page full of keywords worked to get search engine attention but not any more.

Optimize Images And Multimedia Content

As stated above, search engines can not “read” anything other than plain old text.

What all these file types have in common is a need for clear, descriptive names or titles. These are not by all means the default name churned out by audio, video or image software. File names should be very descriptive and match what that file represents.

Optimized keywords get results

If you’ve got an image of a ball, for example, call it a “World Series Baseball” or “replica baseball from 1938,” not just plain old “ball.” Be descriptive and give the search engines a chance to rank your content.

These descriptive terms are not only found by search engine spiders, but often have the added advantage of appearing above, below or by the image itself, enhancing the user experience as well. Beyond any other optimization tactics, file names are accorded the most weight by search engines when it comes to ranking.

It should therefore come as no surprise that websites that regularly use multiple media files require a naming strategy or protocol to ensure consistency in the names used for graphics, audio or video.
After giving media files clear, descriptive names, don’t forget to add more descriptive text (or meta data) to the “alt” attribute in the file’s tag. Make it short and to the point, like the file name.
This is an opportunity to go a little bit broader.


Quality Matters. So Does Specificity

It’s not just content that reigns supreme in SEO — it’s quality content. Google’s own published guidelines on the topic say in essence that anyone hoping to rank well in search should write for their own visitors and users, not for the search engines themselves. The company is putting its algorithms solidly behind this recommendation.

There are plenty of good reasons to keep content interesting, informative, entertaining, engaging, witty, useful, well-written and well-presented. There are dozens of reasons to have a strong taxonomy, descriptive and compelling headlines, tags and other organizational attributes. Now you can add search engine optimization to that list, too.

If you are seeking out a professional and respected SEO, (content marketing company) contact Results Business Marketing, Our Business Marketing Strategies get Results

RBM
Results Business Marketing
Saint Paul Mn.
Serving Businesses Nationwide
612-327-5756

SEO, SEO Services, Minneapolis SEO, Minneapolis SEO Companies, Content Marketing, Content Marketing Companies, SEM, 

Common SEO Mistakes

Your business may be one of many businesses making common SEO mistakes today. 

Google and other major search engine’s are on a mission to give relevance to their search queries,  getting these mistakes under control will help boost your SEO rankings.

SEO Mistakes are not always easy to fix

Below we will cover the changes search engines have recently made that can have a very large impact on a sites rankings in SERP's (search engine results pages). These changes are what keeps search engine marketing companies like ours scrathing our heads and wondering what's next? In the same context as more companies get online and marketing is less paper based and more digital we see the concerns search engines have in giving users quality content.

1. Poor or Duplicate Content - With it's recent update Panda Google is pressuring companies to provide quality and original content. It was easy not too long ago to just copy content that was similar to yours and paste it in your information center change some links and wallah you have seo marketable content. Not so much anymore you have to be original and you have to provide quality information.

2. Targeting the Wrong Keywords - This may seem like a very basic rule of thumb making su. It may sound good to you but if the people looking for your products and services don't use them they are a waste. Google keyword tool is free and helps you to define what searchers are looking for.
re your keywords match your content but as a professional seo firm we see it all the time it is an often ignored

SEO not just one but many pieces of the puzzle

3. Keyword Stuffing - Stuffing is great for Thanksgiving but not so much for search engines. Overstuffing your content or trying to hide keywords is a big no no. It may be hard to believe but too much of something even in seo is not a good thing. While this technique of over repeating relevant keywords had worked in the past it is a frowned upon technique in this day and considered brown or black hat seo

4. Using the Same Title on Multiple Pages - Repeating the same title tags on multiple pages is a lazy practice and shows a lack of creativity on the part of web designers. Web site designers are typically not very good at seo. They are graphics artists and designers they make pretty websites. SEO experts are more like mathematicians. You need to utilize each pages titles to get to searchers seeking relevant content.

5. Not utilizing Alt tags when possible - Alt tags can be used in a variety of ways the typical alt tags are image related. Images must utilize these tags to give search engine spiders an indication of relevancy to your content. You should use hyphens in between keywords and keep the tags relevant to your content. For instance if you have a picture of a website about trees you should tag it Pinetree - Forest - Redwood - etc.

There is much to learn regarding how to utilize seo best practices when promoting your business to search engines and obtaining quality page rankings with major search engines. If you are interested in hiring a professional business marketing company contact Results Business Marketing, with many years of experience we can get you Results.

Results Business Marketing

St Paul, Minneapolis Mn

612-327-5756

SEO Services, Minneapolis SEO, SEM, Mpls SEO Companies, Online Business Marketing, Internet Marketing Companies, Affordable SEO Companies