Unless you have been living under a rock, you’ve probably heard Google’s recent announcement regarding mobile-friendly website SEO.
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| Mobile SEO Optimization |
Even without this announcement, mobile should be
already a priority for search marketers due to its rapid
adoption and expected growth. Users are flocking to mobile, so websites
without a good mobile experience will soon find themselves losing out
to competitors.
Over the last couple years, Google has strongly encouraged webmasters to focus
on mobile-friendliness by increasing the visibility of sites
(and apps) that are doing it well. Google has
also made a great effort to assist webmasters in optimizing their
mobile experience, releasing a guide
to mobile best practices for seo and creating a mobile-friendly
testing tool.
Following are three recommendations to start
assessing and optimizing your mobile web search presence. In doing so, you will
provide the best experience to your mobile users:
1.
Identify & Improve Your Mobile Web Optimization Status
Even if you have a mobile-ready
site, it’s important to dig deeper by doing a mobile SEO audit so Google
can correctly identify and serve your mobile content.
Start by validating your site with Google’s
mobile friendly test tool, making sure the site resources such as
images, CSS, JS are also crawlable.
2. Assess Your Mobile Web Search Visibility & Traffic Behavior
In Google Webmaster Tools, identify the top queries and top pages in mobile search with the “Mobile” filter of the Search Queries report.
·
Are the top queries and pages in mobile search the same as those in
desktop search, or are they different?
· Are your mobile users searching for the same
information in the same way as your desktop users?
These are both important factors.
3. Establish Your Mobile Web Search Competitiveness & Monitor Your Performance
Use tools like SEMrush, SearchMetrics, Sistrix or SimilarWeb to discover the keywords for which your mobile search competitors are ranking, and use this information to identify more potential keywords to target.
This may seem like a lot of work on top of your already busy schedule but for SEO Experts it’s the type of changes we go thru daily.
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| Mobile SEO |
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