- Sharing on social media Facebook, Twitter, Pintrest, Google + etc.
- Using your email lists to distribute new posts
- SEO within your Blog (the most important)
Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time.
If you have a few hours to invest, here are Two Proven Ways to transform your blog (or website) into a search-friendly traffic generator. All of them are free, other than the time you’ll invest.
1. Do keyword research. Head over to Google Keyword Research and invest some time in keyword research to better understand which keywords drive the most traffic.
The trick with keywords is to never assume you know which ones are
best; ALWAYS do research to ensure you are using popular keywords that
best suit your product, service and/or blog topic.
If
you use localized keywords for your SEO efforts – such as “Mn seo firm” or “seo in minneapolis” instead of just “life coach,” you are
much more likely to rank well – with the added benefit of landing more
targeted readers. This is especially important if you are a local
business.
Create a free account in AdWords
then search for the keywords you think are most likely to be searched.
Adding your city and state will give you local search results to review,
plus some great ideas for blog posts that fit what people are looking
for. Using the keywords you put in, Google will bring up a list of
keywords actually searched the previous month.
2. Choose one keyword, then include it in your post permalink, title and first sentence. If you have your blog set to name the page URL as your post name (settings> permalinks> post name),
this will automatically put the keyword in your post URL – also called
the permalink. This is an essential component for SEO success.
Then, you just use the default text for the “SEO title” field at the bottom of
the page (which is your title plus the name of your blog), and copy the
first sentence of the post into the “Meta Description” field. If good
writing dictates NOT using the keyword in the first sentence (which
happens often but is not optimal), then paste in the first blog sentence
that DOES have the keyword in it, or write one that uses the keyword
and describes the post in a way that people will want to read it. Put
the keyword in the “Meta Keywords” field, then you are all done.
Make
sure that keyword is included in the body of post a few times, as
relevant and appropriate, hit publish and you are good to go. While
there are other steps and tactics that help boost SEO, that’s fodder for
another article!
SEO is an ongoing process that is constantly evolving. As web users habits change your seo comapnies efforts should also be ready to change.
A Universal SEO Business
Based in St Paul MN
Taking Over the World one Business at a time
612-3327-5756
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