Improving Your Local SEO

Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

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You've got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site. Avoid the common mistake of only including the NAP within an image -- images can’t be crawled from search engines like HTML text. The most common location for the NAP is in the footer or header of the site. 

Create location pages if you have more than one brick and mortar location. Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. It's also important you avoid duplicating content across multiple location pages

Be the local authority for your industry -- I'd recommend going about it through regularly publishing blog content. (And setting up a business blog if you don't already have one.) Promote local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

Local Profile Pages

• Google+ Local

• Remove duplicate listings using Google Mapmaker.

• Develop a system for building customer reviews.

• Optimize your business categories.

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Build these directory citations.

• Express Update
• Neustar Localeze
• My Business Listing Manager
• Factual

Verify that your citations are consistent and complete across these four data aggregators. Remove any duplicate listings you find. 

This  is intended to be alocal SEO jumpstart for your business. Some of the tips are one-off activities where you can set it and forget it (i.e. making sure your NAP is clearly written on your site). On the other hand, building reviews and publishing locally relevant content is an activity your organization needs to do on an ongoing basis for long term local SEO success

If you are struggling to get noticed online contact Results Business Marketing Get Results Today!

Results Business Marketing
Saint Paul, Mn
612-327-5756

Minneapolis SEO, Mpls SEO, SEO Services, Direct Mail Marketing