Tuesday, March 24, 2015

Mobile SEO Google Mobile SEO Changes



Unless you have been living under a rock, you’ve probably heard Google’s recent announcement regarding mobile-friendly website SEO.


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Mobile SEO Optimization
Even without this announcement, mobile should be already a priority for search marketers due to its rapid adoption and expected growth. Users are flocking to mobile, so websites without a good mobile experience will soon find themselves losing out to competitors.

Over the last couple years, Google has strongly encouraged webmasters to focus on mobile-friendliness by increasing the visibility of sites (and apps) that are doing it well. Google has also made a great effort to assist webmasters in optimizing their mobile experience, releasing a guide to mobile best practices for seo and creating a mobile-friendly testing tool.
Following are three recommendations to start assessing and optimizing your mobile web search presence. In doing so, you will provide the best experience to your mobile users:

1. Identify & Improve Your Mobile Web Optimization Status
Even if you have a mobile-ready site, it’s important to dig deeper by doing a mobile SEO audit so Google can correctly identify and serve your mobile content.
Start by validating your site with Google’s mobile friendly test tool, making sure the site resources such as images, CSS, JS are also crawlable.

 2. Assess Your Mobile Web Search Visibility & Traffic Behavior 

In Google Webmaster Tools, identify the top queries and top pages in mobile search with the “Mobile” filter of the Search Queries report.
·  Are the top queries and pages in mobile search the same as those in desktop search, or are they different?
·  Are your mobile users searching for the same information in the same way as your desktop users?
These are both important factors.

3. Establish Your Mobile Web Search Competitiveness & Monitor Your Performance
Use tools like SEMrush, SearchMetrics, Sistrix or SimilarWeb to discover the keywords for which your mobile search competitors are ranking, and use this information to identify more potential keywords to target.

This may seem like a lot of work on top of your already busy schedule but for SEO Experts it’s the type of changes we go thru daily.
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Mobile SEO
 Keeping high quality relevant content  in the SERP’s is a must for all major search engines and you have to be willing to do what it takes to keep up with them

Do you need a professional SEO management company to take over the day to day tasks of maintaining your seo reputation? Contact a professional seo management company like SEO Martian. Obtaining and maintaining seo ranking for businesses.

Results Business Marketing
SEO Management, SEO Services
St. Paul, Mn.

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