Monday, September 28, 2015

Local SEO for Plumbers



The Yellow Pages Are Like Rotary Telephones: Yesterday.  SEO is today. Local SEO is more important than ever


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Local SEO
The Internet & search engines are central to the continuing growth and sustainability of all business. It used to be that the first place your prospect looked when they needed a plumber was the Yellow Pages. In today’s world, very few people still use the printed Yellow Pages. More to the point, the new generation has never even used the Yellow Pages and only knows the Internet as the way to search for local businesses.

SEO can prove to be a cost effective way to market their services across masses. SEO services for plumbers not only aims at getting top ranks for keywords such as “Plumbers in Saint Paul” or “Plumbing Contractors in Stillwater” but also improves overall visibility of business through a number of third party references over the web.

As plumbing is a localized business it is advised to target location specific keywords which can generate high web traffic. As a part of SEO process, the first step is to get listed on top local business directories under category of Plumbers or Plumbing (whichever is available) Some of the local business listing directories ask for phone or postcard verification, which is a must to make your listing live. Once you are live on prominent local business directories, the next step is to keep your website updated with latest information, industry news, local events etc. This is a great place to start but not by any means the end.

With there being so many plumbers and plumbing companies all trying to attract new clients who are looking for a professional and reliable company to help, it is really important that plumbers and plumbing companies looking to promote themselves online use an SEO company who are experts in local SEO

3 Musts for local SEO
Content: Keeping Today’s Search Engines Happy
Search engines are focusing more than ever on semantic search — conversational or natural search results that match the way people talk.

Social: Driving Traffic from Social Media and Boosting Your Social Signal
Social authority is one of the important ingredients in the Hummingbird algorithm. The more people are talking about your business, the higher your credibility  and visibility to search engines and increasing your ranking in search engine results pages.


Analytics: Driving Return on Investment
 As every marketer knows, an effective campaign is practically useless when you don’t know why it was effective. Detailed analytics are a must for any SEO strategy today — you need to know where your visitors come from, what they do on your site, and how you can best follow up to convert them into customers.
SEO for businesses that are more likely to operate in a local environment are going to benefit from effective local SEO. Hire a professional firm like Results Business Marketing a firm that works with local businesses everyday.

Results Business Marketing
Affordable Business Marketing
Saint Paul, Mn. 55128
612-327-5756
www.resultsbusinessmarketing.com

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Monday, September 21, 2015

Honest SEO Practices



Creating SEO optimized content is really hard work if you don’t understand the criteria used by Google when it comes to SEO content. It can drive you crazy. Creating dozens of fresh blog pages and producing fresh content but you are still not dominating Google SERP’s.

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Patience and consistency are key in properly dominating Google SERP’s. There are a lot of programs, and if you use Word Press plug in’s that claim by purchasing them you can automate your SEO and be the top dog on all major search engines.



Don’t be fooled it is not easy and it takes hard work. Google has over 230 formulas that are built into their search ranking algorithms.If you think there is a shortcut you have to understand that Google, Yahoo, Bing employee very smart people that know there are people out there trying to game their system. It would be worth millions if you could come up with an electronic system that would automate SEO for the long term. Mind you there are systems out there and they probably do work....for the short term. Once it is discovered you are utilizing these systems you face penalties that will stop yu in your tracks and you will have to pay someone a pile of money to get those penalties reversed.

Ironically the same folks selling automated systems also sell penalty reversal systems funny eh?

Like any venture in life if you take an honest slow and steady approach you will be rewarded with long term
results. 

Are you optimized for mobile? currently 67% of search is mobile. Search Engines are always adjusting their systems to respond to how the public is utilizing search, mobile is the latest significant change the search engine companies are responding to.

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Are the images on your website tagged with keywords that relate to your website content?. Contrary to some teachings images tagged properly will still play a role in search engine results. If you can imagine your website as a blanket and you hold that blanket up to the light where you see pattern is where you would have content. Where you see holes and light is where your images are with no tags. an untagged image is a missed opportunity for a search engine spider to categorize your site related to your content.


Don't keyword overstuff. Don’t create SEO Optimized content by only repeating your target keywords every where on the post. Keep in mind to focus on delivering value to your reader. If they like your post, the will more likely share it to wider audience. Google is clever enough to rank higher – or ban – your websiteif you are perceived to be keyword stuffing. In the old days webmasters used to add dozens of relevant keywords to their sites and then mask them by making the text the same color as the site background, making them invisible toy the viewer but read by search engine spiders. This is easily detected now and you will be penalized.

These are just a few things to consider when working on your site and making it search engine friendly. If you are in need of help optimizing your website contact a professional SEO firm like Results Business Marketing. You can save time and headaches by hiring a professional Search Engine Marketing Company.

Results Business Marketing
Minneapolis Saint Paul, Mn.
612-615-8196
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Monday, August 31, 2015

Americans spend nearly a quarter of their online time on social networks and blogs



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Social Media Marketing

Social media is a term that most younger small business owners have grown up with. However there are  a lot of business owners that are still getting  used to the new electronic marketing themes  being discussed everyday.  Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media.


Your customers are already using it.
According to a 2011 report published by Nielson, Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.
A short list of top social media sites that can get your business free publicity and marketing advantages are more common everyday names but I will make a list of several just to get you thinking about using social media to boost your seo.
·        
  •  Facebook, not just for political commentary and pic’s of your dinner. Organic and paid opportunities can get your business in front of potential customers.
  • Twitter is a micro blogging platform. It is easy to use and like facebook offers organic and paid seo opportunities. Getting your tweets shared is a great seo boost.
  •  Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication
  •  Pintrest thru this site you share blogs and share images from your blogs and business information.
  •   Google+ this is googles social media experiment. It seems many rumors have this outlet being broken into several new categories and dismantled from it’s current status.
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social media seo
There are many many more but these are probably the most common social media outlets for good seo juice. You could spend hours and hours on some of these sites, your most likely going to pick a couple that fit your needs and time availability. I would rather focus a quality effort on one or two sites than spread a half baked effort across many sites.

From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company -- whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence. 



All marketing activity needs to be tailored to reflect a business’ target audience. It also needs to be able to show return on investment. By using social media as a key part of any marketing campaigns, businesses are able to reach its key target audiences more easily and can convey its messages in a format that suits the audience.

If you are in need of a social media consultation or seo services contact Results Business Marketing a Minneapolis SEO Company 


Results Business Marketing
St Paul, Mn. 55115

Wednesday, August 26, 2015

Google continues to roll out changes for these (seo) search updates

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 It has been an interesting year so far regarding search engine optimization techniques and practices. We are constantly having to adjust to whatever the big search companies throw at us. It wasn't that long ago we were all in a huff over panda and mobileageddon.

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Although some companies are always disrupted by adjustments such as these it is the companies that practice good quality seo and search practices that have little to fear from  change. Change is good it weeds out the black hat and search engine cheaters those that seek to exploit short term opportunities, but in the end they are snuffed out and back to the bottom they go.

I think the upcoming changes will be equally disruptive. Stay the course with good high quality links, add quality fresh content, maintain best search practices and you should be ok.

Let's take a look at the most recent changes and try to assess their impact.

1. Mobile Geddon. It was said that this algorithm change would  have more of an impact on Google’s search engine results than the Google Panda update and the Google Penguin update did.
Google did not specifically release a percentage of queries impacted but if it is true that 50% of all searches done on Google are on mobile devices then some websites certainly have been effected but I personally have only received a couple of calls asking for help with this one.

2. Penguin and Panda. Google continues to roll out changes for these search updates. It seems upon first release these had a pretty good impact on search for many sites. However it seems like the subsequent releases have had an impact but less of. Webmasters and designers are pretty good at making adjustments. Again following best practices can help you to avoid wide swings in changes to search engine optimization algorithms.

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3. Let's not forget Bing and Yahoo, They may account for less search than google combined they still account for how some users navigate the web. Bing recently moved it's search focus to https or secure site search giving more weight to sites with ssl certificates, this in the beginning has had an impact however as the web moves towards secure sites this should level off.

4. Yahoo. Has tried to move search with Java updates. At the company’s annual shareholder meeting on Wednesday, Chief Executive Marissa Mayer announced a partnership with Oracle aimed at getting more users to try Yahoo search. Starting this month, users who install or update Oracle’s Java software will be prompted to make Yahoo their browser’s default search engine and home page, This may or may not work. Trying to steer users away from a preferred search platform may turn some people off.

In any case the only true constant in search is change. As search firms try to capture market share and at the same time make results safe and secure constant adjustments to search algorithms  will keep seo experts on their toes.

Results Business Marketing is a Professional Search Engine Optimization and Search Engine Marketing Company. They provide consulting and SEO services for many types of businesses. If you are in need of a professional seo company contact Results Business Marketing today.

Results Business Marketing
Saint Paul, Mn
612-327-5756
www.resultsbusinessmarketing.com

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Tuesday, July 28, 2015

Targeted SEO for Law Firms

SEO SERVICES, MINNEAPOLIS SEO, MPLS SEOHOW DO I GET MY BUSINESS ON PAGE 1 OF GOOGLE?

What’s Your Law Firm's SEO Problem? 

Not enough business? Do you get calls that are not related to your area of expertise? If you are an attorney that specializes in trusts and wills, a criminal defense call is probably just wasting your time.
 
Targeted SEO and search engine marketing are essential to get you the calls you are looking for. Your SEO program should be targeting the area of law you specialize in. Keywords, Image Tags, Articles, Search engine directory submissions you name it they should all point your website in the direction of the customers you are trying to reach.

Article Writing or Blogging is key to getting targeted customers to your doorstep. I understand that sounds like a daunting task with all the work it takes to build your practice daily when do you have time to write a 1000 word Blog article? The truth is Lawyers don’t have time to write three 1000+ word articles per week, and even the best writers don’t know the law as well as attorneys.That's where we come in we don't have to know the word of the laws, we just understand how to use Blogging and keywords to get search engines to recognize and rank your site on top.

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SEO for Attorney's
New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.

Being on page 2 or 3 is just not good enough. Results Business Marketing has been ranking businesses on page 1 of Google for years. Our targeted techniques start with a %100 free analysis of your current website. In most cases we can work with what you currently have. Very seldom do we recommend a rebuild of your current site.

From there we discuss your firms goals and specialties. If hired we go to work that same day to get you the SEO results you are looking for. We can even be made part of your social media team so we can enhance your social media profiles to build brand awareness.

When your law firm partners with a Professional SEO  firm like Results Business Marketing you can focus on your day to day business while we focus on your day to day marketing and promotional efforts.

Contact Results Business Marketing Today!! We can help your Legal Practice grow.

Results Business Marketing
St Paul, Minneapolis SEO, Direct Mail and Web
612-327-5756

Tuesday, July 7, 2015

Direct Mail Marketing, tips to make it work for you



What is Direct Mail Marketing? Direct mail marketing is a perfect opportunity to get your company's name in the hands of customers who want to hear about your latest products, services, and coupons.

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SEO, Direct Mail and Web
Recently there have been huge improvements in the direct mail process. Increased research abilities to target businesses for b2b mailing is amazingly accurate. The USPS every door direct program allows businesses to target homeowners or perspective customers down to neighborhoods within zip codes. this type of targeted marketing can increase conversions for businesses with great accuracy.
1. Understanding Your Target Customers 
Knowing about your best customers is a key factor in targeted direct mail marketing. Knowing the customers' basic demographics, such as males 18 to 34 or females with children, is a start. However, a more complete understanding of your customer's profile like their shopping and purchasing behavior in other categories; their attitudes toward trends, products, marketing and media; or their lifestyle habits can help you become even more effective in both your lead selection and the messages you'll use in communicating with the leads.
2. Open With a Proposition

“Consumers have short attention spans. Instead of building excitement toward your value proposition, just open with it. This will attract the recipient’s attention and force you, the sender, to see if your value proposition is worth sending to potential customers.”

3. Provide Value 

“Most direct mail pieces deserve the moniker of “junk mail.” To make sure yours stands out from the crowd, you must deliver some kind of real value that transcends your brand message. There are so many creative things you can do that are cheap: Deliver curated content, use creative techniques (such as punch-outs or folds) to make something that consumers can use or write witty copy. Be boldly creative!” 

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4. Sell Solutions to Problems, Not Products

No one cares about your widgets. What they care about are their own needs and wants. Bob doesn’t want a drill, he wants a hole. Mary doesn’t want a dress, she wants to look thin at the party this Friday. Alice doesn’t want an investment newsletter, she wants to find a great investment that will let her retire at 45. Ted doesn’t want a recipe book, he wants new ways to impress his friends at dinner parties and generate the compliments he thrives on.

 5. Make your calls to action! Make 'em loud and often

With direct mail marketing it's vitally important to invite response with calls to action (CTA's). Call for action at least three times. Imply the CTA in the wording of the offer (e.g. Enter to Win); follow your body copy with a CTA (e.g. call or click Today!); and in the footer or 'PS' remind them to why they don't want to forget to do it today. Make your CTA's large, bold and bright and use ample exclamation marks! Give your reader every possible vehicle to respond such as 800 #, local #, fax #, email, reply card, website or personal URL (PURL)

If you are considering a direct mail campaign give me a call at Results Business Marketing. I have successfully implemented direct mail campaigns for several years and combined with an effective SEO campaign Direct Mail get can you results.

Results Business Marketing
SEO, Direct Mail and Web
Saint Paul-Minneapolis, Mn.
612-327-5756

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Thursday, June 11, 2015

Minneapolis SEO Results Business Marketing

Minneapolis has access to high quality SEO services with a trusted partner in, Results Business Marketing.

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Minneapolis SEO

SEO, there is no longer a question of if you should utilize these techniques it's a matter of when are you going to start.

There has been a huge shift in the last 5 years to digital search when a customer is looking for your business. In the past it was acceptable to place ad's in the yellow pages or newspapers and sit back and wait for the phone to wring. Picked up a yellow book lately? Online search accounts for the majority of how businesses are found and it's only going to get stronger. 

Google currently accounts for 67% of online searches and recently has released more search standards for mobile search.

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Mobile vs Desktop Search

Mobile search has recently passed desktop search and the curve is climbing as you can see in this graph.The explosion of mobile devices has been an obvious contributing factor in this example. Fact is if your site is not mobile friendly you are probably not getting the traffic and conversions you are looking for.


SEO is a key factor in making sure your site can be found by those searching for your products and services. SEO is the art of making a website search friendly. SEM is the art of promoting that site. You can spend a ton of time and money promoting a site that is not properly optimized.

If you are considering hiring a professional seo company consider Results Business Marketing. Minneapolis SEO that get's results.

Results Business Marketing
612-327-5756
www.resultsbusinessmarketing.com

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