What's the
point of writing good content if no one can ever find it?
What matters more in SEO than content? Nothing.
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| Content is King Once Again |
And, while ranking high in serp's is a high priority for most businesses, when it comes to having a well-optimized Web presence content is the A++ and A+ of those
efforts — more specifically, written content. Search engines can only
crawl, index and understand text — not images, videos, podcasts, photos
or any other type of graphic or multimedia content.
That’s not to say you can’t optimize non-text
content marketing elements, but that is for another story.
What is the Key to Content Writing? Keywords
Strong, optimized and well written content is the most critical part of any SEO initiative.
However before any sentences, taglines or headlines are written, you must venture into the land of search optimization by researching
keywords and key phrases your target audience is likely to use when
searching for your
website, articles, blog entries or other content
initiatives, as well as for individual pages or specific pieces of
content within a website or blog.
The first step in the keyword research process is simply to
brainstorm a list of the words and phrases a searcher might use to find
your site or business.
The task here is to be specific. Forget broad terms like “pants.”
Focus instead on “dress pants” or “casual dress pants” or “bets prices on dress pants” or “Calvin Kline dress pants.” It can be helpful to
ask friends, family, clients or colleagues what terms
come to mind.
Don’t completely eliminate very broad terms such as “pants” — this
helps searchers get a general feel for the content. But it’s the very
specific, targeted terms (“dark blue business casual dress pants”) that attract the
targeted traffic at the bottom of the purchase or conversion funnel.
Once you’ve determined which keywords to target, both for an overall
content marketing initiative as well as for specific, smaller campaigns,
it’s time to build content around those terms.
Using those keyword terms in well structured sentences is important. In the past may a page full of keywords worked to get search engine attention but not any more.
Optimize Images And Multimedia Content
As stated above, search engines can not “read” anything other than
plain old text.
What all these file types have in common is a need for clear,
descriptive names or titles. These are not by all means the default name churned out by audio, video or image software. File
names should be very descriptive and match what that file
represents.
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| Optimized keywords get results |
If you’ve got an image of a ball, for example, call it a “World Series Baseball” or “replica baseball from 1938,” not
just plain old “ball.” Be descriptive and give the search engines a chance to
rank your content.
These descriptive terms are not only found by search engine spiders,
but often have the added advantage of appearing above, below or by the
image itself, enhancing the user experience as well. Beyond any other
optimization tactics, file names are accorded the most weight by search
engines when it comes to ranking.
It should therefore come as no surprise that websites that regularly
use multiple media files require a naming strategy or protocol to ensure
consistency in the names used for graphics, audio or video.
After giving media files clear, descriptive names, don’t forget to
add more descriptive text (or meta data) to the “alt” attribute in the
file’s tag. Make it short and to the point, like the file name.
This is an opportunity to go a little bit broader.
Quality Matters. So Does Specificity
It’s not just content that reigns supreme in
SEO — it’s quality content. Google’s own published guidelines on the topic say in essence
that anyone hoping to rank well in search should write for their own
visitors and users, not for the search engines themselves. The company
is putting its algorithms solidly behind this recommendation.
There are plenty of good reasons to keep content interesting,
informative, entertaining, engaging, witty, useful, well-written and
well-presented. There are dozens of reasons to have a strong taxonomy,
descriptive and compelling headlines, tags and other organizational
attributes. Now you can add search engine optimization to that list,
too.
If you are seeking out a professional and respected SEO, (content marketing company) contact Results Business Marketing, Our Business Marketing Strategies get Results
RBM
Results Business Marketing
Saint Paul Mn.
Serving Businesses Nationwide
612-327-5756
