SEO and Secure website practices

Any website anywhere can be hacked at any time.

The work you’ve put into optimizing a site is all for naught if a black hat compromises your site security and derails the traffic you’ve fought for.

In terms of SEO, a common damage a hacker can do is inject code into your site in order to steal traffic or even to harm your site. Such black hat practices often result in your own site losing ranking or earning malware warnings which will certainly dissuade potential visitors from proceeding to your site.

“You need to be really, really careful,” says our SEO expert.  “Hackers can install bad links onto your site that no one can see. But the search engines will see the bad links and the  site owner could be penalized.”
When a hacker installs bad links on a site, he does so in an effort to make money by stealing your traffic.
Here are some tips to keep an eye out for.

1. Keep SEO Intact Through Vigilance

“Pay a lot of attention to your website to see if it’s behaving in strange ways,”  “If you really want to analyze SEO, you have to consider redirects or hidden links.”
That means you have to regularly check your website for breaches of site security.  “If you own a website, you are ultimately the person responsible for the integrity of that website and you have an obligation to periodically check against intruders,”A significant danger to a site, in terms of SEO, is when a hacker injects links into a website. That's can lead to big trouble down the road.

2. Be Aware of Vulnerabilities

We have seen a lot of sites be compromised through plugins.
“In WordPress, you can install modifications,”  “When you install modifications on WordPress, WordPress keeps track of them and automatically looks for updates. However, some of the modifications in turn use other modifications and those secondary modifications don’t make it into WordPress’ automatic update list.”
Site owners, therefore, need to stay on top of secondary updates. By keeping plugins up-to-date, any known security holes you may have will be patched, and therefore, your site is protected (for the time being, at least; hackers will always be on the lookout for a fresh vulnerability).

3. Touch Base with Webmaster Tools

Within the ever-helpful Google Webmaster Tools, site owners can verify ownership of their sites and manage who is authorized to modify their sites. Here, site owners can also monitor their sites’ settings to make sure no unwanted changes have been made.

These are just 3 top tips to ponder. In this day and age you must stay vigilante and be defensive. It's kinda like driving defensive drivershave a lesser chance of accidents, and you will have less of a chance of becoming a victim of an online scam.

SEO Martian
612-327-5756
Minneapolis SEO  | MN SEO | IA SEO | NE SEO |WI SEO | SEO USA |
SEO for all types of businesses, nationwide.

Why SEO is so important..

Why is SEO important?

You may have heard the term SEO or search engine optimization recently in the news on business shows or online articles. But what is it? and why do you need to make sure it is included in your business tool box?

 With constant changes by search engines updating their algorhythms and constant purging of irrelevant search content keeping on top of your online ranking can be the difference between your small business seo/ sem success and the success of your competition

Learn it or farm it out, that's your choice. I always try to tell business owners you already are the boss the accountant, director of human resources bldg manager purchasing manager inventory controll specialist etc 

Do you really have the time for something new? Connect and network with other business owners that have successfully utilized SEO.

Update your website, blog, utilize Social Media like facebook, twitter, pintrest, etc. get your site listed in directories like google, yahoo, bing, DMOZ alta vista, yelp manta, etc DAILY!!

In other words SEO is not a lock and key program, it's not that simple. Rather, SEO is an ongoing process of maximizing the synergy between your web site content and the desire for search engines to keep their relevant searches up to date.

Whether you are looking for seo in minneapolis, seo in little rock arkansas, or seo in seattle washington  you need a free consultation with a professional company like SEO Martian. Out of this world good. SEO Martian can take your business online search to the next level

SEO Martian

www.seomartian.com

612-327-5756

seo minneapolis, seo st paul, seo rochester, seo duluth, seo st cloud, seo marshall, seo bizmarck, seo eau claire, seo milwaukee, seo lacrosse, seo lacrescent, seo forest lake seo, hudson, seo somerset, seo bloomington, seo arden hills, seo stillwater, seo kansas, seo des moins, seo grand forks, seo sioux falls, seo brainerd , seo superior

SEO's most important facts!!

SEO is often confusing and misunderstood but sooooo important to businesses conducting sales or promotions online. Here are 3 things all online business owners should know.

Traditional Marketing Is Outdated

Remember when the Yellow Pages brought phone calls and visits to your business? Today, most people haven’t looked in the Yellow Pages for years. In fact, you have to ask for the Yellow Pages from your phone company in many cities. Similarly, radio and television spots are less and less effective as marketing tools, since most potential customers have hundreds of choices when it comes to what they listen or watch. Newspaper and magazine ads? Newspapers and magazines are disappearing, as their advertising revenues drop. Old-school marketing simply doesn’t do the job in this Internet age. Why spend your marketing dollars on strategies that don’t work?

If You’re Not Near the Top, You’re Nowhere

Along with fast access to information, the Internet has also created an impatient audience that expects to find what they want right away. When people search, using keywords and phrases, only the websites on the first page of search results get their attention. What that means to your business is that if your website doesn’t appear on that first page of search results for a variety of keywords and phrases, your website might as well not exist. Nobody’s going to see it or click on it. Search engine optimization is the tool that gets your website on that first page, and only effective, expertly-implemented SEO can do the job.

Expertise, Experience, & Excellence in SEO for Minnesota

As the most trusted search engine optimization company in Minneapolis St. Paul, we know that your business success depends on your search engine rankings. Through years of extensive research and experience, we’ve gained a deep understanding of how today’s search engines rank websites. Similar research and experience gives us an excellent understanding of how Internet users choose keywords and phrases for their searches. We use that hard-earned knowledge to optimize your website effectively to produce the top rankings we’re well-known for. We consistently achieve rankings high on the first page of search results for our clients for a variety of keywords and phrases that are actually used by potential customers and clients. We have worked in many industries, including real estate, consumer products & services, law, medicine and more, Contact us today for a free, no-obligation analysis of your current website. Let us give you the critical information you need and the top-quality SEO services that will produce real results you can see.

Interested in learning more about how you can get your site on top of your competition? Contact SEO Martian for a free website analysis

SEO Martian

minneapolis seo, seo servcies, minneapolis seo company, sem 

www.seomartian.com

SEO for Local Businesses

You should already know how to optimize your website for SEO, and if you don't, there are a ton of awesome posts online to learn from. When you're working on your optimizations, there are some important elements that you need to concentrate on for Local SEO. These elements are extremely important on your landing pages for your Google Plus Local listings (more commonly known now as "Google My Business Places Plus Local For Business"). If your business has multiple locations, you should have a unique location landing page for each Google Plus Local listing. you're dealing with a single location, then we're talking about your home page - but these elements should also be locally optimized on product and services pages. 

1. City and state in the title tag. Arguably one of the most important places to include city/state information. We've seen many small businesses jump up in local rankings from this alone.
2. City and state in H1 heading. Hold on, don't interrupt. I know it doesn't HAVE to be an H1 heading... So whatever heading you've got on the page, it's important to also have your city/state info included.
3. City and state in URL. Obviously, this can't happen on your home page, but on other pages, including the city/state info in the URL can be a powerful signal of local relevance.
4. City and state in content. Clearly, it's important to include your city/state info in your content.
5. City and state in alt tags. We see far too many local business sites that don't even use alt text on their images. Make sure you've got alt text on all your images, and make sure that you're including city/state info in your alt text.

While they're not the silver bullet for rankings that they used to be, they're still an important signal for local relevancy.

Reviews are an integral part of Local SEO, but they're also vital for local clickthroughs. Now that Google displays reviews in an isolated popup (instead of taking you to the locations Google Plus Local page), users will read your reviews before they see any other information about your business.


For more info on how to get ranked higher on google contact SEO Martian,



SEO Martian
SEO for all types of businesses in the US
WWW.SEOMARTIAN.COM
Minneapolis SEO | Minneapolis SEO Company | SEO Services | SEM

Why do I need SEO, and why can't search engines just find me?

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else. 

Search engines are unique in that they provide targeted traffic - people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.

Why can't the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helpsboost rankings so that content will be placed where searchers will more readilyfind it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

SEO Martian
SEO/SEM from Another World
www.seomartian.com
 

Minneapolis SEO | USA SEO | 3 simple ways to get your sight ranked

3 SEO Tips to get you ranked higher in Search Engines

 When it comes to seo working smarter not harder can save you a lot of time and headaches. Using simple tools at the tips of your fingers for free can get you ahead of your competition.

seo martian

1. Use Pinterest

An easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.
Additionally, you can customize the pin’s link and point people back to your website or blog—further increasing the opportunity for your content to rank higher in a SERP. From an SEO perspective, Pinterest allows you to do a few things that other networks don’t, so take advantage of it.
Insider Tip: Google prefers high-resolution images, so use high-quality images on Pinterest whenever possible.

2. Sign up for Google+ and spend 10-minutes a day on it

seo martian

No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customized links within your profile, you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google+ page, you’ll be more likely to appear within Google’s SERP. There are more reasons you should care about Google+ if you’re a Solution Provider.

3. Create a Google+ Local listing

According to Google, 97% of consumers search for local businesses online. In order to perform well in local search results it’s critical that you optimize your Google+ Local listing (formally known as Google Places). A Local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business’s physical location. Update the details about your business—address, phone number, hours, etc.—and you’re good to go!


SEO MARTIAN
minneapolis seo | minneapolis seo company | seo services | best seo companies
WWW.SEOMARTIAN.COM

Negative SEO and Google Algorhythms

Negative SEO and how to avoid it

Avoiding negative or black hat SEO will keep you out of the search engine dog house. Many firms try to promise immediate results, don't buy it it's a scam. If it were that easy everyone would be at the top of page one for their search terms and that is just impossible. 

In my opinion, Google’s change in direction indicates a clear shift away from rewarding positive SEO signals, like press activity, social signals, legitimate marketing, trust, and authority. Instead, Google is focused on identifying and dealing with aggressive SEO which, in the wrongs hands and with the wrong intent, can be used to “set up” or “frame” someone else with negative SEO. From Google’s perspective, aggressively bad SEO is going to look nearly identical to negative SEO, which makes it very tricky to deal with.

For those of us who have been around the block, negative SEO has always existed, despite Google’s attempts to downplay it. Larger and extremely well trusted sites really are immune, but mid to low level sites are vulnerable, especially if their real, naturally-acquired backlink profile is weak or non existent.

How to Minimize Negative SEO

Negative SEO is a lot more art than science. Making someone else “look bad” requires looking at their individual situation and identifying weaknesses. However, there are some general tips you can take to minimize the amount of bad and low quality links your site will get, and stop handing things out on a silver platter.


Of course you can work with an above board professional ageny like seo martian.
Providing high quality SEO/SEM for companies nationwide.

SEO MARTIAN
http:www.seomartiansite.com
Minneapolis SEO | Minneapolis SEO Company | SEO services | SEM