Tuesday, March 24, 2015

Mobile SEO Google Mobile SEO Changes



Unless you have been living under a rock, you’ve probably heard Google’s recent announcement regarding mobile-friendly website SEO.


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Mobile SEO Optimization
Even without this announcement, mobile should be already a priority for search marketers due to its rapid adoption and expected growth. Users are flocking to mobile, so websites without a good mobile experience will soon find themselves losing out to competitors.

Over the last couple years, Google has strongly encouraged webmasters to focus on mobile-friendliness by increasing the visibility of sites (and apps) that are doing it well. Google has also made a great effort to assist webmasters in optimizing their mobile experience, releasing a guide to mobile best practices for seo and creating a mobile-friendly testing tool.
Following are three recommendations to start assessing and optimizing your mobile web search presence. In doing so, you will provide the best experience to your mobile users:

1. Identify & Improve Your Mobile Web Optimization Status
Even if you have a mobile-ready site, it’s important to dig deeper by doing a mobile SEO audit so Google can correctly identify and serve your mobile content.
Start by validating your site with Google’s mobile friendly test tool, making sure the site resources such as images, CSS, JS are also crawlable.

 2. Assess Your Mobile Web Search Visibility & Traffic Behavior 

In Google Webmaster Tools, identify the top queries and top pages in mobile search with the “Mobile” filter of the Search Queries report.
·  Are the top queries and pages in mobile search the same as those in desktop search, or are they different?
·  Are your mobile users searching for the same information in the same way as your desktop users?
These are both important factors.

3. Establish Your Mobile Web Search Competitiveness & Monitor Your Performance
Use tools like SEMrush, SearchMetrics, Sistrix or SimilarWeb to discover the keywords for which your mobile search competitors are ranking, and use this information to identify more potential keywords to target.

This may seem like a lot of work on top of your already busy schedule but for SEO Experts it’s the type of changes we go thru daily.
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 Keeping high quality relevant content  in the SERP’s is a must for all major search engines and you have to be willing to do what it takes to keep up with them

Do you need a professional SEO management company to take over the day to day tasks of maintaining your seo reputation? Contact a professional seo management company like SEO Martian. Obtaining and maintaining seo ranking for businesses.

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St. Paul, Mn.

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Tuesday, March 17, 2015

The Top 7 SEO Trends That Will Be Dominant in 2015

The Top 7 SEO Trends That Will Be Dominant in 2015


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  • SEO will become focused on technical elements while content marketing will drive search rankings
  • Sites that aren’t optimized for user intent and mobile SEO will fail
  • Brand mentions and citations will become as powerful as links
  • Following the failed Google+ Authorship experiment, Google will place more value on social signals from social media (Twitter, Facebook). 
  • Search rankings will increasingly become more about building relationships and less about technical strategies
  • Negative SEO will be a bigger threat than ever
  • SEO will no longer be an isolated department, but become fully integrated with other aspects of marketing. 

Also, 
Social media is now more important than ever. You may need more than one site on Facebook, Reddit, and several Twitter accounts. These social media sites should be connected to your sites and content and engage the surfers so that they’ll join your pages, add likes, share content, and engage in conversations with one another. This strategy can be the make or break point regarding local SEO and content marketing.

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Blogs a re a must have utility nowadays. That blog should have your name, company name, location, subject matter. Keep the blog fresh with occasional updates and fill those blog posts with pics, videos, links that are properly tagged and the right keywords and key phrases. This makes your site look informative and have what is referred to as ‘authority’. That’s the fundamental key, right there, regarding how Google will look at your site. They want results that best help their surfers, not spam sites, banner farms and sites filled with malware and viruses.

Following these simple tips will get you on the straight and narrow to better marketing adventure.

If you are interested in hiring a Professional SEO  Company, consider SEO Martian. We have ranked many websites in Google, Bing, Yahoo etc. Weare professional and reliable.

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Saint Paul Mn
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Tuesday, December 23, 2014

SEO for Retail Stores



How Retail Stores Can Use SEO services to Increase Sales

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SEO for Retail

Retail store owners want to ensure sure they can be found when consumers search online for a place to grab a gift or purchase a much needed item.. The goal of local search engine optimization (SEO) is to get businesses in front of those local searchers before they make a purchase, at the very moment they are trying to make a purchasing decision

Local organic SEO increases search visibility and ultimately drives motivated buyers into purchasing decisions. 

 
Local SEO can have a high return on investment compared to other marketing investments when utilized correctly. A survey done recently found 54 percent of marketers surveyed said local SEO positively impacted their businesses.
Businesses that hire local SEO agencies see a return in the form of in-store sales.
 
There are many factors that go into local SEO rankings, including directory citations, on-page signals, on-page optimization and local reviews. Businesses looking to make an impact should start their local SEO strategy in directory syndication and search engine listing management.

In the end hiring an experienced firm to help shape your seo efforts can speed things along considerably.
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You can go it alone or you can utilize a professional service. Ultimitley it's your choice. As a retail shop owner the decisions you make will directly effect your bottom line and focusing at least a part of your efforts on SEO could make a huge difference.

SEARCH ENGINE LISTINGS
The three biggest search engines — Google, Yahoo! and Bing — all have their own, unique local listing opportunity for businesses. Claiming a listing on each of these sites can improve local visibility for businesses when users conduct local searches.

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612-327-5756
Saint Paul, MN 55115
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Wednesday, December 17, 2014

SEO for you Business White Hat vs Black Hat

Search Engine optimization (SEO) is an integral a part of on-line promoting and typically means the distinction between success and failure for any business trying to promote online.


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As such, people and organizations are usually seeking new ways to raise their SEO efforts and to realize the specified results as quickly as possible. The results being an increase in organic traffic and increased SERP results for targeted keywords.

 

The fundamental distinction between Black Hat associated and White Hat SEO lies in how an SEO skilled professional conducts his/hers back linking strategy. Black Hat SEO hunts for the fast and forever wrong approach that gets you punished. White Hat SEO approach appearance at the long run approach that will not get you punished (presumably).


Black Hat SEO vs. White Hat SEO
White Hat SEO includes all the simplest appicationsdesigned upon proven ways that are compliant with search engine regulations utilized by web site homeowners to realize higher rankings on SERPs.
Black Hat SEO, on the opposite hand, as you would possibly guess, is the opposite. Deception is usually utilized, mistreatment of the system  that are usually frowned upon by search engines and contrary to their pointers so as to reinforce a website’s rankings. Black Hat practices forever get caught in the end.

Major Variations
• Compliance: Black Hat SEO involves techniques that area unfit and unethical by search engines, whereas White Hat SEO techniques stick to the rules and embody no deception.
• Approval: White Hat SEO is approved by all search engines, whereas Black Hat isn't.
• Consequence: The results of partaking in Black Hat SEO is that the web site might get punished with lower rankings, de-indexed, and would possibly even be illegal, and these penalties last for an extended time and are extremly difficult to recover from.
 • Methods: wherever White Hat SEO includes techniques like analysis, quality content, web design, and relevant meta tags. Black Hat SEO always comprises of journal comment spam, link farming, keyword stuffing, hidden links, and cloaked pages.
One has got to be surprised why folks still insist upon trying to implement Black Hat SEO since the penalties implemented are so severe.
Black Hat SEO Techniques = Severe Penalties from Search Engines
The answer lies within the perceived effectiveness of every technique. it's usually in agreement that White Hat ways take an extended time to truly deliver results which is why folks area unit tempted to use riskier ways.

Are you interested in proven SEO results contact us.

Results Business Marketing
St Paul, Minneapolis
612-327-5756

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Wednesday, December 10, 2014

SEO is important in Mpls and across the US

Minneapolis SEO is important, Minneapolis is a competitive business market

Why is it important to keep up to date on the seo techniques necessary to keep your business ranked on SERP's? (search engine results pages)

1. Your competition is. Your competition may be doing their own seo, or they may have hired a firm to help in this area. If you are out on the golf course praying customers find your website chances are you may not be selling as much as your competition.


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2. Search Engines don't care who is on top. It's true. That's why google will never call your business. There are so many sites out there and so many people searching for products and services search engines will be just fine with or without you. Search engines make their money from advertising and selling ppc accounts (pay per click). Our company focuses on organic search results

3. Every couple of months the search engines change up their search algorhythms. That is the criteria they use for ranking websites and who's on top changes you may wake up tomorrow and not be listed where you were yesterday. Frustrating yes but it also shakes out the folks using black hat seo. If you are not on top of your seo you may become a victim of a search engine update.
Essentially it comes down to this. if you launch a website and just expect it to gain attention you will be disappointed. If you don't do something more to make sure your site is getting attention it's your fault not google bing or yahoo's. Business is competitive why should I shop at your store and not one like it nearby? seo makes you stand out by providing concise information to customers that have very little time to make decisions.

Call us today!! for a no obligation review of your website. 

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Tuesday, December 2, 2014

SEO For video get ranked faster

SEO and How to Rank on the First Page of Google Through Videos

Don’t you wish there was a way to land on the first page of search results that didn’t involve the back-breaking work of traditional SEO? Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of the blended results.

 

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Step #1: Upload videos directly to YouTube
While it won’t guarantee first-page results, you can be certain that Google will
index your video if you upload it to YouTube.

Step #2: Embed the video onto your website
Embedding videos onto your website will help get the videos more views.
This is pretty simple to do if you are using a do it yourself website editor or you can
have your webmaster add it fir you.


Step #3: Embed videos on pages with text
This is very important as the text will give search engine spiders an idea of what your
site is all about.

Step #4: Create a video sitemap
Info on how to do this cn be found on google webmaster tools.

Step #5: Focus on long-tail keywords
The video title is important. It is what Google is most interested in when it comes to the
term that is being used for a search. In other words, the title and search term need to match
your video title.

Step #6: Create a YouTube channel
If you don’t already have one, create a YouTube channel. Make sure you create a channel name that is
related to your industry. You can even go as far as creating a channel name that has your keyword in it.

Conclusion
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One advantage you have with videos over conventional SEO is that it is easier to get a YouTube video to rank on page 1 than it is to get a website to rank.


  

  For a free site evaluation contact:
  Mike @ SEO Martian
  612-327-5756
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Monday, November 17, 2014

SEO and Secure website practices

Any website anywhere can be hacked at any time.

The work you’ve put into optimizing a site is all for naught if a black hat compromises your site security and derails the traffic you’ve fought for.
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In terms of SEO, a common damage a hacker can do is inject code into your site in order to steal traffic or even to harm your site. Such black hat practices often result in your own site losing ranking or earning malware warnings which will certainly dissuade potential visitors from proceeding to your site.

“You need to be really, really careful,” says our SEO expert.  “Hackers can install bad links onto your site that no one can see. But the search engines will see the bad links and the  site owner could be penalized.”

When a hacker installs bad links on a site, he does so in an effort to make money by stealing your traffic.
Here are some tips to keep an eye out for.

1. Keep SEO Intact Through Vigilance

Pay a lot of attention to your website to see if it’s behaving in strange ways,”  “If you really want to analyze SEO, you have to consider redirects or hidden links.”
That means you have to regularly check your website for breaches of site security.  “If you own a website, you are ultimately the person responsible for the integrity of that website and you have an obligation to periodically check against intruders,”A significant danger to a site, in terms of SEO, is when a hacker injects links into a website. That's can lead to big trouble down the road.

2. Be Aware of Vulnerabilities

We have seen a lot of sites be compromised through plugins.
“In WordPress, you can install modifications,”  “When you install modifications on WordPress, WordPress keeps track of them and automatically looks for updates. However, some of the modifications in turn use other modifications and those secondary modifications don’t make it into WordPress’ automatic update list.”
Site owners, therefore, need to stay on top of secondary updates. By keeping plugins up-to-date, any known security holes you may have will be patched, and therefore, your site is protected (for the time being, at least; hackers will always be on the lookout for a fresh vulnerability).
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3. Touch Base with Webmaster Tools

Within the ever-helpful Google Webmaster Tools, site owners can verify ownership of their sites and manage who is authorized to modify their sites. Here, site owners can also monitor their sites’ settings to make sure no unwanted changes have been made.

These are just 3 top tips to ponder. In this day and age you must stay vigilante and be defensive. It's kinda like driving defensive drivershave a lesser chance of accidents, and you will have less of a chance of becoming a victim of an online scam.

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612-327-5756
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SEO for all types of businesses, nationwide.