SEO for you Business White Hat vs Black Hat

Search Engine optimization (SEO) is an integral a part of on-line promoting and typically means the distinction between success and failure for any business trying to promote online.

As such, people and organizations are usually seeking new ways to raise their SEO efforts and to realize the specified results as quickly as possible. The results being an increase in organic traffic and increased SERP results for targeted keywords.

 

The fundamental distinction between Black Hat associated and White Hat SEO lies in how an SEO skilled professional conducts his/hers back linking strategy. Black Hat SEO hunts for the fast and forever wrong approach that gets you punished. White Hat SEO approach appearance at the long run approach that will not get you punished (presumably).

Black Hat SEO vs. White Hat SEO
White Hat SEO includes all the simplest appications – designed upon proven ways that are compliant with search engine regulations – utilized by web site homeowners to realize higher rankings on SERPs.
Black Hat SEO, on the opposite hand, as you would possibly guess, is the opposite. Deception is usually utilized, mistreatment of the system  that are usually frowned upon by search engines and contrary to their pointers so as to reinforce a website’s rankings. Black Hat practices forever get caught in the end.

Major Variations
• Compliance: Black Hat SEO involves techniques that area unfit and unethical by search engines, whereas White Hat SEO techniques stick to the rules and embody no deception.
• Approval: White Hat SEO is approved by all search engines, whereas Black Hat isn't.
• Consequence: The results of partaking in Black Hat SEO is that the web site might get punished with lower rankings, de-indexed, and would possibly even be illegal, and these penalties last for an extended time and are extremly difficult to recover from.
 • Methods: wherever White Hat SEO includes techniques like analysis, quality content, web design, and relevant meta tags. Black Hat SEO always comprises of journal comment spam, link farming, keyword stuffing, hidden links, and cloaked pages.
One has got to be surprised why folks still insist upon trying to implement Black Hat SEO since the penalties implemented are so severe.
Black Hat SEO Techniques = Severe Penalties from Search Engines
The answer lies within the perceived effectiveness of every technique. it's usually in agreement that White Hat ways take an extended time to truly deliver results which is why folks area unit tempted to use riskier ways.

Are you interested in proven SEO results contact us.

Results Business Marketing
St Paul, Minneapolis
612-327-5756

Minneapolis SEO | Minneapolis SEO Company | SEO Services | SEM | Local Search Professionals |  Internet Marketing

SEO is important in Mpls and across the US

Minneapolis SEO is important, Minneapolis is a competitive business market

Why is it important to keep up to date on the seo techniques necessary to keep your business ranked on SERP's? (search engine results pages)

1. Your competition is. Your competition may be doing their own seo, or they may have hired a firm to help in this area. If you are out on the golf course praying customers find your website chances are you may not be selling as much as your competition.

2. Search Engines don't care who is on top. It's true. That's why google will never call your business. There are so many sites out there and so many people searching for products and services search engines will be just fine with or without you. Search engines make their money from advertising and selling ppc accounts (pay per click). Our company focuses on organic search results

3. Every couple of months the search engines change up their search algorhythms. That is the criteria they use for ranking websites and who's on top changes you may wake up tomorrow and not be listed where you were yesterday. Frustrating yes but it also shakes out the folks using black hat seo. If you are not on top of your seo you may become a victim of a search engine update.

Essentially it comes down to this. if you launch a website and just expect it to gain attention you will be disappointed. If you don't do something more to make sure your site is getting attention it's your fault not google bing or yahoo's. Business is competitive why should I shop at your store and not one like it nearby? seo makes you stand out by providing concise information to customers that have very little time to make decisions.

Call us today!! for a no obligation review of your website. 

SEO Martian

612-327-5756

Minneapolis SEO | Minneapolis SEO Company | SEO Services | SEM 

SEO For video get ranked faster

SEO and How to Rank on the First Page of Google Through Videos

Don’t you wish there was a way to land on the first page of search results that didn’t involve the back-breaking work of traditional SEO? Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of the blended results.

 

Step #1: Upload videos directly to YouTube
While it won’t guarantee first-page results, you can be certain that Google will
index your video if you upload it to YouTube.

Step #2: Embed the video onto your website
Embedding videos onto your website will help get the videos more views.
This is pretty simple to do if you are using a do it yourself website editor or you can
have your webmaster add it fir you.


Step #3: Embed videos on pages with text
This is very important as the text will give search engine spiders an idea of what your
site is all about.

Step #4: Create a video sitemap
Info on how to do this cn be found on google webmaster tools.

Step #5: Focus on long-tail keywords
The video title is important. It is what Google is most interested in when it comes to the
term that is being used for a search. In other words, the title and search term need to match
your video title.

Step #6: Create a YouTube channel
If you don’t already have one, create a YouTube channel. Make sure you create a channel name that is
related to your industry. You can even go as far as creating a channel name that has your keyword in it.

Conclusion

One advantage you have with videos over conventional SEO is that it is easier to get a YouTube video to rank on page 1 than it is to get a website to rank.


  

  For a free site evaluation contact:
  Mike @ SEO Martian
  612-327-5756
  minneapolis seo | seo services | mpls seo business | seo sem services

SEO and Secure website practices

Any website anywhere can be hacked at any time.

The work you’ve put into optimizing a site is all for naught if a black hat compromises your site security and derails the traffic you’ve fought for.

In terms of SEO, a common damage a hacker can do is inject code into your site in order to steal traffic or even to harm your site. Such black hat practices often result in your own site losing ranking or earning malware warnings which will certainly dissuade potential visitors from proceeding to your site.

“You need to be really, really careful,” says our SEO expert.  “Hackers can install bad links onto your site that no one can see. But the search engines will see the bad links and the  site owner could be penalized.”
When a hacker installs bad links on a site, he does so in an effort to make money by stealing your traffic.
Here are some tips to keep an eye out for.

1. Keep SEO Intact Through Vigilance

“Pay a lot of attention to your website to see if it’s behaving in strange ways,”  “If you really want to analyze SEO, you have to consider redirects or hidden links.”
That means you have to regularly check your website for breaches of site security.  “If you own a website, you are ultimately the person responsible for the integrity of that website and you have an obligation to periodically check against intruders,”A significant danger to a site, in terms of SEO, is when a hacker injects links into a website. That's can lead to big trouble down the road.

2. Be Aware of Vulnerabilities

We have seen a lot of sites be compromised through plugins.
“In WordPress, you can install modifications,”  “When you install modifications on WordPress, WordPress keeps track of them and automatically looks for updates. However, some of the modifications in turn use other modifications and those secondary modifications don’t make it into WordPress’ automatic update list.”
Site owners, therefore, need to stay on top of secondary updates. By keeping plugins up-to-date, any known security holes you may have will be patched, and therefore, your site is protected (for the time being, at least; hackers will always be on the lookout for a fresh vulnerability).

3. Touch Base with Webmaster Tools

Within the ever-helpful Google Webmaster Tools, site owners can verify ownership of their sites and manage who is authorized to modify their sites. Here, site owners can also monitor their sites’ settings to make sure no unwanted changes have been made.

These are just 3 top tips to ponder. In this day and age you must stay vigilante and be defensive. It's kinda like driving defensive drivershave a lesser chance of accidents, and you will have less of a chance of becoming a victim of an online scam.

SEO Martian
612-327-5756
Minneapolis SEO  | MN SEO | IA SEO | NE SEO |WI SEO | SEO USA |
SEO for all types of businesses, nationwide.

Why SEO is so important..

Why is SEO important?

You may have heard the term SEO or search engine optimization recently in the news on business shows or online articles. But what is it? and why do you need to make sure it is included in your business tool box?

 With constant changes by search engines updating their algorhythms and constant purging of irrelevant search content keeping on top of your online ranking can be the difference between your small business seo/ sem success and the success of your competition

Learn it or farm it out, that's your choice. I always try to tell business owners you already are the boss the accountant, director of human resources bldg manager purchasing manager inventory controll specialist etc 

Do you really have the time for something new? Connect and network with other business owners that have successfully utilized SEO.

Update your website, blog, utilize Social Media like facebook, twitter, pintrest, etc. get your site listed in directories like google, yahoo, bing, DMOZ alta vista, yelp manta, etc DAILY!!

In other words SEO is not a lock and key program, it's not that simple. Rather, SEO is an ongoing process of maximizing the synergy between your web site content and the desire for search engines to keep their relevant searches up to date.

Whether you are looking for seo in minneapolis, seo in little rock arkansas, or seo in seattle washington  you need a free consultation with a professional company like SEO Martian. Out of this world good. SEO Martian can take your business online search to the next level

SEO Martian

www.seomartian.com

612-327-5756

seo minneapolis, seo st paul, seo rochester, seo duluth, seo st cloud, seo marshall, seo bizmarck, seo eau claire, seo milwaukee, seo lacrosse, seo lacrescent, seo forest lake seo, hudson, seo somerset, seo bloomington, seo arden hills, seo stillwater, seo kansas, seo des moins, seo grand forks, seo sioux falls, seo brainerd , seo superior

SEO's most important facts!!

SEO is often confusing and misunderstood but sooooo important to businesses conducting sales or promotions online. Here are 3 things all online business owners should know.

Traditional Marketing Is Outdated

Remember when the Yellow Pages brought phone calls and visits to your business? Today, most people haven’t looked in the Yellow Pages for years. In fact, you have to ask for the Yellow Pages from your phone company in many cities. Similarly, radio and television spots are less and less effective as marketing tools, since most potential customers have hundreds of choices when it comes to what they listen or watch. Newspaper and magazine ads? Newspapers and magazines are disappearing, as their advertising revenues drop. Old-school marketing simply doesn’t do the job in this Internet age. Why spend your marketing dollars on strategies that don’t work?

If You’re Not Near the Top, You’re Nowhere

Along with fast access to information, the Internet has also created an impatient audience that expects to find what they want right away. When people search, using keywords and phrases, only the websites on the first page of search results get their attention. What that means to your business is that if your website doesn’t appear on that first page of search results for a variety of keywords and phrases, your website might as well not exist. Nobody’s going to see it or click on it. Search engine optimization is the tool that gets your website on that first page, and only effective, expertly-implemented SEO can do the job.

Expertise, Experience, & Excellence in SEO for Minnesota

As the most trusted search engine optimization company in Minneapolis St. Paul, we know that your business success depends on your search engine rankings. Through years of extensive research and experience, we’ve gained a deep understanding of how today’s search engines rank websites. Similar research and experience gives us an excellent understanding of how Internet users choose keywords and phrases for their searches. We use that hard-earned knowledge to optimize your website effectively to produce the top rankings we’re well-known for. We consistently achieve rankings high on the first page of search results for our clients for a variety of keywords and phrases that are actually used by potential customers and clients. We have worked in many industries, including real estate, consumer products & services, law, medicine and more, Contact us today for a free, no-obligation analysis of your current website. Let us give you the critical information you need and the top-quality SEO services that will produce real results you can see.

Interested in learning more about how you can get your site on top of your competition? Contact SEO Martian for a free website analysis

SEO Martian

minneapolis seo, seo servcies, minneapolis seo company, sem 

www.seomartian.com

SEO for Local Businesses

You should already know how to optimize your website for SEO, and if you don't, there are a ton of awesome posts online to learn from. When you're working on your optimizations, there are some important elements that you need to concentrate on for Local SEO. These elements are extremely important on your landing pages for your Google Plus Local listings (more commonly known now as "Google My Business Places Plus Local For Business"). If your business has multiple locations, you should have a unique location landing page for each Google Plus Local listing. you're dealing with a single location, then we're talking about your home page - but these elements should also be locally optimized on product and services pages. 

1. City and state in the title tag. Arguably one of the most important places to include city/state information. We've seen many small businesses jump up in local rankings from this alone.
2. City and state in H1 heading. Hold on, don't interrupt. I know it doesn't HAVE to be an H1 heading... So whatever heading you've got on the page, it's important to also have your city/state info included.
3. City and state in URL. Obviously, this can't happen on your home page, but on other pages, including the city/state info in the URL can be a powerful signal of local relevance.
4. City and state in content. Clearly, it's important to include your city/state info in your content.
5. City and state in alt tags. We see far too many local business sites that don't even use alt text on their images. Make sure you've got alt text on all your images, and make sure that you're including city/state info in your alt text.

While they're not the silver bullet for rankings that they used to be, they're still an important signal for local relevancy.

Reviews are an integral part of Local SEO, but they're also vital for local clickthroughs. Now that Google displays reviews in an isolated popup (instead of taking you to the locations Google Plus Local page), users will read your reviews before they see any other information about your business.


For more info on how to get ranked higher on google contact SEO Martian,



SEO Martian
SEO for all types of businesses in the US
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Minneapolis SEO | Minneapolis SEO Company | SEO Services | SEM