Top 5 Online Marketing tips for 2014

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The Top 5 Online Marketing Trends For 2014

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.
With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.

1.      Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to many top SEO Experts, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.
By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.

2.      Social Media Marketing Will Require More Diversity
Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.
Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand.

3.      Image-Centric Content Will Rule
As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible. If you look at the social media sites I mentioned previously that are on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid rise to success of Buzzfeed and Pinterest are testaments to the power and viral potential of image-based content.
Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.
While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that incorporating images is beneficial to a marketing campaign.
For more information about using Image-based social media networks in your online marketing initiative, I recommend the following articles:

4.      Mobile-Friendly Content Will Be Necessary
Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device.
Otherwise, it’s easy to lose customers to competitors who have adapted to this trend. As the shift from traditional PCs and laptops to mobile devices continues, businesses that aren’t onboard are likely to suffer.

5.      SEO and Social Signals Will Become Even More Intertwined
Although social signals still don’t typically carry the same weight as traditional inbound links, it’s pretty undeniable that they play a role in organic search rankings these days. After all, they’re one of the three pillars of SEO. Since the goal of Google and other search engines is to provide users with the most relevant and highest quality content possible, it makes sense why they would factor in the number of social shares that a blog post, article or product page receives.

If your company could use a free examination of your current Search Engine Status give SEO Martian a call. Our analysis is free and our rates are very affordable.

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Best Website Marketing Search Phrases

Choosing the Best Search Phrases For SEO Purposes

Every day, millions of searches are conducted on popular search engines like Google and Yahoo! by people from all parts of the globe. So as a website owner, it is crucial that you determine the proper keyword or search phrases to target in order to achieve best possible search engine and directory rankings. Also, this is necessary too to increase the chances of being 'clicked' first by the users.

Take note that websites have different niches and also have varying goals for search engine optimization. There are some sites that want any and all traffic that they can achieve and can be optimized by using common search phrases. The broad search optimization strategy is best for a website that has broad interest like directory or websites that display advertisements.

Also, there are some business websites that contain highly specific keywords. The broad search optimization can be an obstacle in marketing strategy because it only generates a large volume of low-quality inquiries. As an owner of a business website, you need to focus on desirable traffic that can generate better quality sales leads hence ensuring the success of your business. In other words, you need to “drill down” to a particular specialty within the broader category which is likened to the structure of directories. You need to concentrate more on the specific terms.

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!WE OFFER A FREE EVALUATION OF YOUR WEBSITE!!!!!!!!!!!!!!!!!!!!!!!!!!!!Choosing the right keywords and phrases for your website is critical. Your targeted keywords must be able to land in the first page of search engines and drive the right amount of traffic to your website. Meanwhile, wrong keywords only attract visitors who are not interested to the products you are offering. In choosing the right keyword for your website, there are some important rules to be followed to determine the right combination of keywords that would lead you to your prospected clients.

• Select the keywords that fully represent what your website is all about. Think about the products and services that are most profitable and have strong sales. In most cases 80% of the sales and sales leads are generated by 20% of the keywords and search.

• Use online tools to help you determine the right keyword variations and search frequency. You can try visiting the Google’s AdWords suggestion tool or the Yahoo! Search Marketing's search term suggestion tool.

• It is also important that you use WordTracker. This comes with a small fee but this is very helpful in finding your niche keywords. With its many benefits, you will consider the WordTracker as your worthy investment.

• Pay-per-click programs of Yahoo! and Google are also very beneficial when looking for the right keywords. They will help you generate search terms based on specific keyword relationships and show how often they are searched by people.

• Geographics are also a big help. If your products are local or regional, you can include your state or city within your search phrases.

• It would also help if you know your competition. Find your top competitors and try to visit their website for specific keywords and search phrases. You need to look at their META keywords to know the keywords that are important to them.

If you are interested in promoting your website but just don't have the time please give us a call. We have been in this busines for over 6 years and we have seen many changes. What works today may change tomorrow.

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Search Engine Marketing Blogging for Dollars

By now most of us have heard that blogging is one of the best things we can do to drive traffic to our small business websites and increase the awareness of our brands. In fact, here’s a great post from Phil Mershon (Social Media Examiner) that gives statistics on the impact that frequent blogging can make on website traffic as well as customer leads.

However, we speak and work with many small businesses in industries that, on the surface, don’t seem to be very “bloggable”. Plumbing companies, for instance. After giving tips about leaky faucets or the best temperature setting for a hot water heater, what is there to write about? That’s a great question, but it’s also taking a narrow approach.

When a small business begins to blog, the primary goals for having the blog are usually increased awareness, website traffic and, hopefully, leads. The content that a small business posts on a blog needs to be something that people are likely to read. If nothing else, it needs to be something that people will “skim” and associate with your company name and brand. Many small business owners believe that any blog posts from the company have to be very industry-specific. However, this is not the case. If you’re a plumbing company, you can post content about a wide range of helpful topics, with the operative word being “helpful”.

If you feel it is  too much work or you just don't have the time to blog consistently, hiring an SEO company like SEO Martian is a cost effective way to get  the job done. It's all about getting more business than the competition.

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By now most of us have heard that blogging is one of the best things we can do to drive traffic to our small business websites and increase the awareness of our brands. In fact, here’s a great post from Phil Mershon (Social Media Examiner) that gives statistics on the impact that frequent blogging can make on website traffic as well as customer leads.
However, we speak and work with many small businesses in industries that, on the surface, don’t seem to be very “bloggable”. Plumbing companies, for instance. After giving tips about leaky faucets or the best temperature setting for a hot water heater, what is there to write about? That’s a great question, but it’s also taking a narrow approach.
When a small business begins to blog, the primary goals for having the blog are usually increased awareness, website traffic and, hopefully, leads. The content that a small business posts on a blog needs to be something that people are likely to read. If nothing else, it needs to be something that people will “skim” and associate with your company name and brand. Many small business owners believe that any blog posts from the company have to be very industry-specific. However, this is not the case. If you’re a plumbing company, you can post content about a wide range of helpful topics, with the operative word being “helpful”. As an example of what can be done with a seemingly “unbloggable” industry, here are some interesting ideas I found while perusing plumbing company blogs:
- See more at: http://www.mediavinemarketing.com/blog-but-were-a-plumbing-company/#sthash.5OMy1TH9.dpuf

By now most of us have heard that blogging is one of the best things we can do to drive traffic to our small business websites and increase the awareness of our brands. In fact, here’s a great post from Phil Mershon (Social Media Examiner) that gives statistics on the impact that frequent blogging can make on website traffic as well as customer leads.
However, we speak and work with many small businesses in industries that, on the surface, don’t seem to be very “bloggable”. Plumbing companies, for instance. After giving tips about leaky faucets or the best temperature setting for a hot water heater, what is there to write about? That’s a great question, but it’s also taking a narrow approach.
When a small business begins to blog, the primary goals for having the blog are usually increased awareness, website traffic and, hopefully, leads. The content that a small business posts on a blog needs to be something that people are likely to read. If nothing else, it needs to be something that people will “skim” and associate with your company name and brand. Many small business owners believe that any blog posts from the company have to be very industry-specific. However, this is not the case. If you’re a plumbing company, you can post content about a wide range of helpful topics, with the operative word being “helpful”. As an example of what can be done with a seemingly “unbloggable” industry, here are some interesting ideas I found while perusing plumbing company blogs:
- See more at: http://www.mediavinemarketing.com/blog-but-were-a-plumbing-company/#sthash.5OMy1TH9.dpuf

By now most of us have heard that blogging is one of the best things we can do to drive traffic to our small business websites and increase the awareness of our brands. In fact, here’s a great post from Phil Mershon (Social Media Examiner) that gives statistics on the impact that frequent blogging can make on website traffic as well as customer leads.
However, we speak and work with many small businesses in industries that, on the surface, don’t seem to be very “bloggable”. Plumbing companies, for instance. After giving tips about leaky faucets or the best temperature setting for a hot water heater, what is there to write about? That’s a great question, but it’s also taking a narrow approach.
When a small business begins to blog, the primary goals for having the blog are usually increased awareness, website traffic and, hopefully, leads. The content that a small business posts on a blog needs to be something that people are likely to read. If nothing else, it needs to be something that people will “skim” and associate with your company name and brand. Many small business owners believe that any blog posts from the company have to be very industry-specific. However, this is not the case. If you’re a plumbing company, you can post content about a wide range of helpful topics, with the operative word being “helpful”. As an example of what can be done with a seemingly “unbloggable” industry, here are some interesting ideas I found while perusing plumbing company blogs:
- See more at: http://www.mediavinemarketing.com/blog-but-were-a-plumbing-company/#sthash.5OMy1TH9.dpuf

By now most of us have heard that blogging is one of the best things we can do to drive traffic to our small business websites and increase the awareness of our brands. In fact, here’s a great post from Phil Mershon (Social Media Examiner) that gives statistics on the impact that frequent blogging can make on website traffic as well as customer leads.
However, we speak and work with many small businesses in industries that, on the surface, don’t seem to be very “bloggable”. Plumbing companies, for instance. After giving tips about leaky faucets or the best temperature setting for a hot water heater, what is there to write about? That’s a great question, but it’s also taking a narrow approach.
When a small business begins to blog, the primary goals for having the blog are usually increased awareness, website traffic and, hopefully, leads. The content that a small business posts on a blog needs to be something that people are likely to read. If nothing else, it needs to be something that people will “skim” and associate with your company name and brand. Many small business owners believe that any blog posts from the company have to be very industry-specific. However, this is not the case. If you’re a plumbing company, you can post content about a wide range of helpful topics, with the operative word being “helpful”. As an example of what can be done with a seemingly “unbloggable” industry, here are some interesting ideas I found while perusing plumbing company blogs:
- See more at: http://www.mediavinemarketing.com/blog-but-were-a-plumbing-company/#sthash.5OMy1TH9.dpuf

By now most of us have heard that blogging is one of the best things we can do to drive traffic to our small business websites and increase the awareness of our brands. In fact, here’s a great post from Phil Mershon (Social Media Examiner) that gives statistics on the impact that frequent blogging can make on website traffic as well as customer leads.
However, we speak and work with many small businesses in industries that, on the surface, don’t seem to be very “bloggable”. Plumbing companies, for instance. After giving tips about leaky faucets or the best temperature setting for a hot water heater, what is there to write about? That’s a great question, but it’s also taking a narrow approach.
When a small business begins to blog, the primary goals for having the blog are usually increased awareness, website traffic and, hopefully, leads. The content that a small business posts on a blog needs to be something that people are likely to read. If nothing else, it needs to be something that people will “skim” and associate with your company name and brand. Many small business owners believe that any blog posts from the company have to be very industry-specific. However, this is not the case. If you’re a plumbing company, you can post content about a wide range of helpful topics, with the operative word being “helpful”. As an example of what can be done with a seemingly “unbloggable” industry, here are some interesting ideas I found while perusing plumbing company blogs:
- See more at: http://www.mediavinemarketing.com/blog-but-were-a-plumbing-company/#sthash.5OMy1TH9.dpuf

Internet Marketing SEO Tips SEO Martian

 

Internet Marketing, SEO, SEM 2 Top Tips

1)   Write blog articles that build “authority” and “trust,” two things that search engines look for most.

In order to build “authority” and “trust,” it’s important to blog as often as possible. Our recommendation is to blog daily, but we know that’s virtually impossible when you run a business, so try to blog at least twice a month. But the more frequently you blog, the better it is for SEO. Remember, “authority” and “trust.”Think of one person whom you consider a trusted authority figure. I bet you’ve listened to what they have to say, and I bet you just didn’t trust them after you met them for the first time. Your blog is no different, readers must be interested in what you have to say.

2)   Connect your blog to your personal Facebook page or your business page on Facebook.

Then every blog post will be shared with your Facebook fans.  The hope is that they will like what you’re writing, and share it with their friends. This helps build authority and trust.  I recommend connecting your blog to Facebook, Twitter, LinkedIn and Tumblr. As well as any other Social Media or high authority sites you are connected too. It’s important to get the most social exposure you can when blogging. When readers share your articles, it shows search engines that you’re a trusted authority.

These are just some if the things you can do for yourself and your business to build a reputationas a n expert in your industry.

If you don't have the time or if you do not consider your self technically savvy we would be more than happy to help.

SEO Martian can research and post blogs for you, it's all part of our combination SEO SEM and Internet Marketing Services. At only 79.00 per week we guarantee results

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Internet Marketing, SEO for Local Businesses

Internet Marketing SEO for Local Businesses, S.E.O Martian

SEO Martian

Ninety-seven percent of consumers search for local businesses online. Most local companies depend upon various directories in order to promote themselves and be found. But there’s more to it than having a name, address, and telephone number on a local listing.

Your potential customers are searching in real time and want their results to be up to date.
You need to keep your product feed current, with as much information as possible to enhance your listing and impress your customers.

You should learn how to optimize local listings to ensure that your business wins the online search battle.

The three major local places you have to list your business are

*Google Places now better known as Google Plus
*Yahoo Local
*Bing Local

There are more than likely several more internet marketing listing places within your region or direct area but rest assured no matter what any slick sales person will try to sell you. These are free and they will account for the majority of places customers search for your business.

If you have any questions about how to get listed in these directories or if you simply don't have the time. Give us a call. We speak SEO and Internet Marketing English you can understand

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USA
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SEO Martian Tricks and Treats

SEO tricks and treats

Don't be afraid of SEO. It doesn't require hocus pocus or a startling amount of money.
Treat your audience to an e-book, add great comments on high-traffic blogs that link back to you, or start a LinkedIn group.
Oh, the list is endless! So, don't get spooked. The more treats you offer, the more customers will knock on your door.

There are endless things you can do if you have the time.

SEO MARTIAN
1-(888) 861-6330

SEO Keywords for more effective search.

Assessing the Actual Value of a Keyword for Effective SEO

As you ponder your potential list of keywords, you need to consider the actual value to your website.

If you create homemade crafts, for example, you’ll need to assess if phrases like “Custom Crafts” or “Custom arts and crafts” have more value to your business. To do this, you first consider what brings you the most revenue.

I once worked with a woman that sold crafts making supplies for various crafts projects.. She spent scads of time creating keywords for “crochet tools” and “knitting tools”, but when we assessed her sales, it turns out 75% of all supplies sold were for scrapbook makers, and that people generally searched for “scrapbooking products” and related terms.

She has since revamped her business to only deal with scrapbookers – and that, in turn, is now her sole keyword strategy. She simplified based on value, and thus substantially boosted her success.

Sometimes we want to promote our favorite ideas but what really matters is what the customer wants to purchase.

If you would like to boost your web's exposure we can help, we start with a free evaluation of your site!!

SEO Martian
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Our Business is Promoting Your Business